Close Menu
The Sober CuratorThe Sober Curator
  • HOME
  • ABOUT
    • ❤️ CONTENT
    • ⭐ BECOME A CONTRIBUTOR
    • CONTRIBUTOR DIRECTORY
    • DEAR READERS✏️
    • MEET THE SOBER CURATOR
    • 📰 PRESS 📺
    • THE SOBEES 🐝
    • CONTACT 📧
  • HAPPY EVERY HOUR
    • NA BEERS AND CIDERS 🍺
    • NON-ALCOHOLIC WINES 🍾
    • NON-ALCOHOLIC SPIRITS 🍸
    • READY TO DRINK 🥤
    • BEHIND THE BAR 🍋‍🟩
    • NA TASTING EVENTS CALENDAR 🗓️
  • HEALTH & WELLNESS
    • BREAK FREE
    • CODEPENDENCY
    • MASTERING MENTAL FITNESS 🧠💪🏼
    • MENTAL HEALTH 🧠
    • RELATIONSHIPS 🤟🏽
    • SOBER NOT SUBTLE
    • SOBER POETRY 🖋️
    • SPEAK OUT! SPEAK LOUD! 🗣️
    • SPIRITUAL SUBSTANCE 🧬
    • WELLNESS AS A WAY OF LIFE
    • YOU’VE BEEN SELECTED
  • LIFESTYLE
    • #ADDTOCART 🛍️
    • ASK MRS. (W)RIGHT ⁉️
    • COMING OUT SOBER 🏳️‍🌈
    • 🏆 CONTENT
    • ✂️CURATED CRAFTS🎨
    • FASHION 👠
    • SHOP 🛒
    • SOBER SPOTLIGHT 🔦
    • SOBER CONTENT CREATION 💻
    • SOBER UNBUZZED FEED
  • ENTERTAINMENT
    • #QUITLIT 📚
    • MOVIE REVIEWS 🍿
    • MUSIC 🎶
    • POPCULTURE
    • RECOVERY PODCASTLAND 🎙️
    • SOBER CURATOR PODCAST 🎧
    • SOBER EVENTS CALENDAR 🗓️
    • SOBER SPORTS
    • TV SHOW REVIEWS 📺
  • TRAVEL & EVENTS
    • SOBER EVENTS CALENDAR 🗓️
    • SOBER RETREATS CALENDAR 🗓️
    • SOBRIETY IN THE CITY
      • SOBER IN MINNEAPOLIS
      • SOBER IN NYC
      • SOBER IN SEATTLE
    • WHAT A TRIP! 🧳
  • SPIRITUAL GANGSTER
    • THE CARD DIVO 🔮
    • CLASSY PROBLEMS
    • SOBERCAST
    • SOBERSCOPES
    • SOBRIETY IN FLOW 🧘🏻‍♀️
    • THIRSTY FOR WONDER
    • SPIRITUAL SUBSTANCE 🧬
    • STOICISM
  • RECOVERY RESOURCES
    • ALCOHOL & SUBSTANCE USE DISORDER RESOURCE GUIDE
    • BREAK FREE FOUNDATION
    • FAMILY RESOURCES
    • GLOSSARY OF ADDICTION AND RECOVERY TERMS
    • LGBTQ+ RECOVERY RESOURCES
    • RECOVERY STORIES
Facebook X (Twitter) Instagram Pinterest YouTube LinkedIn TikTok
The Sober CuratorThe Sober Curator
  • HOME
  • ABOUT
    • ❤️ CONTENT
    • ⭐ BECOME A CONTRIBUTOR
    • CONTRIBUTOR DIRECTORY
    • DEAR READERS✏️
    • MEET THE SOBER CURATOR
    • 📰 PRESS 📺
    • THE SOBEES 🐝
    • CONTACT 📧
  • HAPPY EVERY HOUR
    • NA BEERS AND CIDERS 🍺
    • NON-ALCOHOLIC WINES 🍾
    • NON-ALCOHOLIC SPIRITS 🍸
    • READY TO DRINK 🥤
    • BEHIND THE BAR 🍋‍🟩
    • NA TASTING EVENTS CALENDAR 🗓️
  • HEALTH & WELLNESS
    • BREAK FREE
    • CODEPENDENCY
    • MASTERING MENTAL FITNESS 🧠💪🏼
    • MENTAL HEALTH 🧠
    • RELATIONSHIPS 🤟🏽
    • SOBER NOT SUBTLE
    • SOBER POETRY 🖋️
    • SPEAK OUT! SPEAK LOUD! 🗣️
    • SPIRITUAL SUBSTANCE 🧬
    • WELLNESS AS A WAY OF LIFE
    • YOU’VE BEEN SELECTED
  • LIFESTYLE
    • #ADDTOCART 🛍️
    • ASK MRS. (W)RIGHT ⁉️
    • COMING OUT SOBER 🏳️‍🌈
    • 🏆 CONTENT
    • ✂️CURATED CRAFTS🎨
    • FASHION 👠
    • SHOP 🛒
    • SOBER SPOTLIGHT 🔦
    • SOBER CONTENT CREATION 💻
    • SOBER UNBUZZED FEED
  • ENTERTAINMENT
    • #QUITLIT 📚
    • MOVIE REVIEWS 🍿
    • MUSIC 🎶
    • POPCULTURE
    • RECOVERY PODCASTLAND 🎙️
    • SOBER CURATOR PODCAST 🎧
    • SOBER EVENTS CALENDAR 🗓️
    • SOBER SPORTS
    • TV SHOW REVIEWS 📺
  • TRAVEL & EVENTS
    • SOBER EVENTS CALENDAR 🗓️
    • SOBER RETREATS CALENDAR 🗓️
    • SOBRIETY IN THE CITY
      • SOBER IN MINNEAPOLIS
      • SOBER IN NYC
      • SOBER IN SEATTLE
    • WHAT A TRIP! 🧳
  • SPIRITUAL GANGSTER
    • THE CARD DIVO 🔮
    • CLASSY PROBLEMS
    • SOBERCAST
    • SOBERSCOPES
    • SOBRIETY IN FLOW 🧘🏻‍♀️
    • THIRSTY FOR WONDER
    • SPIRITUAL SUBSTANCE 🧬
    • STOICISM
  • RECOVERY RESOURCES
    • ALCOHOL & SUBSTANCE USE DISORDER RESOURCE GUIDE
    • BREAK FREE FOUNDATION
    • FAMILY RESOURCES
    • GLOSSARY OF ADDICTION AND RECOVERY TERMS
    • LGBTQ+ RECOVERY RESOURCES
    • RECOVERY STORIES
The Sober CuratorThe Sober Curator
Home - #ADDTOCART: The Yellow Life Created a Symbol for the Currently Not Drinking Community
#ADDTOCART

#ADDTOCART: The Yellow Life Created a Symbol for the Currently Not Drinking Community

Alysse BrysonBy Alysse BrysonOctober 10, 20212 Mins Read
The Yellow Life
The Yellow Life
Share
Facebook Twitter LinkedIn Pinterest Email

The “Currently Not Drinking” Story

YELLOW co-founders Ian Mirmelstein and Darren Marble have been “Currently Not Drinking” for 15+ years collectively and reaping the benefits in every area of their lives.

Ian met Darren Marble, an entrepreneur who credits “not drinking” as a key to his success. Together they imagined what the world might look like if anyone who was “Currently Not Drinking” had a way to easily connect out in the real world in everyday life.

The idea for YELLOW was born.

Why “YELLOW?”

The color yellow has a rich history of identifying and unifying non-drinking communities. At Grateful Dead concerts dating back decades, the fans who didn’t drink identified themselves with yellow balloons and stickers. Now “Yellow Balloon Groups” are mainstays in the live music scene. Today at Lambeau Field where the Green Bay Packers NFL franchise plays there is “Section Yellow” set aside for non-drinking fans.

Sober Curator Pro Tip:

Ian and Darren will be our guests at @SOBER.POP on the Clubhouse App. Get to know the currently not drinking community and the symbol of pride they’ve created to represent those who are not drinking right now. LINK TO THIS ROOM on Clubhouse App 6 pm Pacific / 9 pm Eastern.

Rep the YELLOW life with this enamel ambassador pin! One free per customer.

#ADDTOCART THE YELLOW LIFE

5 Panel Hat
5 Panel Hat
The Low-Rise Cap
The Low-Rise Cap
The Workout Hat
The Workout Hat
The Sticker Set
The Sticker Set
Yellow Cloth Face Mask
Yellow Cloth Face Mask
YELLOW pin
YELLOW pin
Blue Cropped Sweatshirt
Blue Cropped Sweatshirt
The Women’s Crop Sweatshirt in Cream
The Women’s Crop Sweatshirt in Cream
Women’s Tank
Women’s Tank
Tie Dye Tee
Tie Dye Tee
The Trucker
The Trucker
Unisex Workout Tee
Unisex Workout Tee
Grey Polo Men’s
Grey Polo Men’s
The Unisex Hoodie Sweatshirt
The Unisex Hoodie Sweatshirt
Navy Blue Hoodie Tshirt
Navy Blue Hoodie Tshirt
The Joggers in Grey
The Joggers in Grey
The Joggers in Black
The Joggers in Black

Watch as YELLOW co-founders discuss how they imagined what the world might look like if anyone who was Currently Not Drinking had a way to easily connect in everyday life, bringing this concept to reality through the agreement that the Currently Not Drinking community deserved a symbol of pride. From conception to execution, the founders run through their inspiration, drive, and dreams for YELLOW and the community they’re bringing out into the light through the life they are so passionate about: The YELLOW Life.

Follow YELLOW in all of the social and digital spaces:

  • www.theyellowlife.com
  • Instagram @theyellow_life
  • Tweet! Tweet! @theyellow_life
  • YouTube

God, grant us the serenity to not add to cart…. again!  Just kidding! We love to shop. Shopping is our cardio.  #ADDTOCART features unique sobriety gifts, swag, products, and miscellaneous merch we adore. Plus, we love discovering and featuring small businesses founded by people in recovery. 

Resources Are Available

If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

#addtocart addtocart clubhouse clubhouse app currently not drinking darren marble featured greenbay packers ian mirmelstein sober pop sober pop clubhouse sober pop on clubhouse the yellow life yellow yellow groups yellowlife
Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
Alysse Bryson
  • Website
  • Facebook
  • X (Twitter)
  • Pinterest
  • Instagram
  • LinkedIn

Alysse Bryson is a strong woman in recovery, an innovative media maven, marketing guru, and gal about town. "I'm just a laid-back old school Seattlite...with sober superpowers. You can take the girl out of the party, but you can't take the party out of the girl."

Related Posts

Snackin Sober with The Sober Curator

Snackin’ Sober with The Sober Curator: A Guide to Cozy Crunches & Sweet Fixes

October 8, 2025
Monopoly Bedazzle Upcycle Curated Crafts

💎 Rhinestones, Real Estate, and Ridiculous Obsession: My Bedazzled Monopoly Saga 💎

October 6, 2025
GlassesShop

Seeing Clearly Has Never Looked This Good

September 30, 2025

Comments are closed.

The Sober Curator Podcast now streaming
Happy Traveler with Kim Parsley
Top AF Sober Travel Companies USA Today
Sober City Mobile App
SOBERSCRIBE AND GET ON THE LIST!
May the sober force be with you
Road Recovery Outer Space Blend
7 events found.
  • Week of October 6
  • Previous week
  • Next week
Notice
No events scheduled for October 6, 2025.
8:00 am
Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025
October 7 @ 8:00 am - 5:00 pm PDT

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

Tawny Lara Virtual Course
See website
4:00 pm
Trivia Night at 309 Social Club
October 7 @ 4:30 pm - 6:30 pm PDT

Trivia Night at 309 Social Club

BigVision 309 Social Club 309 East 49th Street @ 2nd Ave, New York
Donation
5:00 pm
Sober Night Live! 105.5 The Colorado Sound Presents
October 7 @ 5:00 pm - 7:30 pm PDT

Sober Night Live! 105.5 The Colorado Sound Presents

Roots Music Project 4747 Pearl Suite V3A, Boulder
See website
An Evening with Sober Sisters in STL: Shopping, Sound Bath & Mocktails
October 7 @ 5:00 pm - 7:00 pm PDT

An Evening with Sober Sisters in STL: Shopping, Sound Bath & Mocktails

Goldie's Hair + Wardrobe 2712 Sutton Boulevard, Maplewood
$25.42
+ 1 More
5:00 pm
Zero Proof Cocktail Class With the NA Sommelier
October 8 @ 5:00 pm - 7:00 pm PDT

Zero Proof Cocktail Class With the NA Sommelier

700 Dexter Avenue North #suite 201, Seattle
$85.00
7:00 pm
Drag Bingo (Spooky AF Edition)
October 9 @ 7:00 pm - 9:00 pm PDT

Drag Bingo (Spooky AF Edition)

SOBER AF Bottle Shop Tacoma 5222 S Tacoma Way, Tacoma
See website
11:00 am
STOP THE SHUFFLE SCREENING – Wilmington Deleware International Film Festival
October 10 @ 11:00 am - 12:30 pm PDT

STOP THE SHUFFLE SCREENING – Wilmington Deleware International Film Festival

The Screening Room West
$15.00
Ongoing
MACHU PICCHU | Capsule Adventures
October 11 @ 5:00 am - October 19 @ 2:00 pm PDT

MACHU PICCHU | Capsule Adventures

Cusco, the Salktanay Trail, and Machu Picchu!
See website
7:00 am
Fresh Start: Breathwork with Kyle Harder | Teetotal Initiative Pittsburgh
October 11 @ 7:00 am - 9:00 am PDT

Fresh Start: Breathwork with Kyle Harder | Teetotal Initiative Pittsburgh

Thrive on Health 730 Brookline Blvd, Pittsburgh
Free
11:00 am
Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025
October 11 @ 11:00 am - 1:00 pm PDT

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

Tawny Lara Virtual Course
See website
+ 1 More
Ongoing
MACHU PICCHU | Capsule Adventures
October 11 @ 5:00 am - October 19 @ 2:00 pm PDT

MACHU PICCHU | Capsule Adventures

Cusco, the Salktanay Trail, and Machu Picchu!
See website

Week of Events

Mon 6
Tue 7
Wed 8
Thu 9
Fri 10
Sat 11
Sun 12
October 11 @ 5:00 am - October 19 @ 2:00 pm <span class='timezone'> PDT </span>

MACHU PICCHU | Capsule Adventures

MACHU PICCHU | Capsule Adventures

October 11 @ 5:00 am - October 19 @ 2:00 pm PDT

MACHU PICCHU | Capsule Adventures

MACHU PICCHU | Capsule Adventures Our journey blends the culture and cuisine of Cusco with the legendary Salkantay Trail, culminating at the Incan masterpiece of Machu Picchu. Trek through shifting

See website
October 11 @ 5:00 am - October 19 @ 2:00 pm <span class='timezone'> PDT </span>

MACHU PICCHU | Capsule Adventures

8:00 am - 5:00 pm

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

October 7 @ 8:00 am - 5:00 pm PDT

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025 Live Seminar Via Zoom 1:00PM – 3:00PM

See website
4:30 pm - 6:30 pm

Trivia Night at 309 Social Club

October 7 @ 4:30 pm - 6:30 pm PDT

Trivia Night at 309 Social Club

Trivia Night at 309 Social Club Get your game face on and put your knowledge to the test at Trivia Night! From pop culture to history and everything in between,

Donation
5:00 pm - 7:30 pm

Sober Night Live! 105.5 The Colorado Sound Presents

October 7 @ 5:00 pm - 7:30 pm PDT

Sober Night Live! 105.5 The Colorado Sound Presents

Sober Night Live! 105.5 The Colorado Sound Presents Announcing Sober Night Live! A monthly open mic event for sober creatives, featuring performances, storytelling, and a supportive community. We are excited

See website
+ 1 More
5:00 pm - 7:00 pm

Zero Proof Cocktail Class With the NA Sommelier

October 8 @ 5:00 pm - 7:00 pm PDT

Zero Proof Cocktail Class With the NA Sommelier

Zero Proof Cocktail Class With the NA Sommelier Join us at Studio Forma for a tailored, hands-on, zero-proof cocktail-making experience with NA sommelier Juanita Unger. Professional bartending techniques, cocktail theory,

$85.00
7:00 pm - 9:00 pm

Drag Bingo (Spooky AF Edition)

October 9 @ 7:00 pm - 9:00 pm PDT

Drag Bingo (Spooky AF Edition)

Drag Bingo (Spooky AF Edition) Thu, Oct 09 Sober AF Zero Proof Bottle Shop Kick off Sober October by joining us for one of our KILLER Drag Bingo Nights. Sells

See website
11:00 am - 12:30 pm

STOP THE SHUFFLE SCREENING – Wilmington Deleware International Film Festival

October 10 @ 11:00 am - 12:30 pm PDT

STOP THE SHUFFLE SCREENING – Wilmington Deleware International Film Festival

STOP THE SHUFFLE SCREENING - Wilmington Delaware International Film Festival An intimate look inside the billion-dollar addiction treatment industry where young people are bought and sold for their insurance policies

$15.00
7:00 am - 9:00 am

Fresh Start: Breathwork with Kyle Harder | Teetotal Initiative Pittsburgh

October 11 @ 7:00 am - 9:00 am PDT

Fresh Start: Breathwork with Kyle Harder | Teetotal Initiative Pittsburgh

Fresh Start: Breathwork with Kyle Harder | Teetotal Initiative Pittsburgh Come breathe in community during a guided breathwork session—a space to let go of stress, quiet the noise of everyday

Free
11:00 am - 1:00 pm

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

October 11 @ 11:00 am - 1:00 pm PDT

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025 Live Seminar Via Zoom 1:00PM – 3:00PM

See website
12:30 pm - 6:30 pm

Sober AF Entertainment: Iowa Hawkeyes vs. Wisconsin Badgers @ Camp Randall Stadium (Madison – WI)

October 11 @ 12:30 pm - 6:30 pm PDT

Sober AF Entertainment: Iowa Hawkeyes vs. Wisconsin Badgers @ Camp Randall Stadium (Madison – WI)

Sober AF Entertainment: Iowa Hawkeyes vs. Wisconsin Badgers @ Camp Randall Stadium (Madison – WI)

See website
+ 1 More
View Calendar
The Sober Curator
Facebook Instagram X (Twitter) TikTok YouTube Pinterest
  • PRIVACY POLICY
  • LINKS DISCLAIMER
  • EDITORIAL GUIDELINES
  • TERMS OF SERVICE
  • REFUND POLICY
  • DON’T SELL MY INFO
  • DATA SUBJECT REQUEST FORM
  • CONTACT US
© 2025 The Sober Curator - Benefits of a Alcohol Free Lifestyle

Type above and press Enter to search. Press Esc to cancel.