Welcome to Happy Every Hour. A collection of reviews and recipes focused on drinks in the non-alcoholic or zero-proof category. Discover more for a bit of education or to get the NA cocktail party started!
Non-Alcoholic Spirits brings alcohol-free cocktail recipes, NA Ready to Drink (RTD) beverage reviews, and NA Wine & spirits alternative reviews.
Do you love Non-Alcoholic Craft Beers and the 90s? Then you’re in for a treat! Sober Curator Contributor Justin Lamb is dedicated to tasting great (sometimes not so great) NA beers and showcasing his fantastic collection of memorabilia from the ’90s. Justin has spent countless hours reviewing over a hundred NA Beers so that you don’t have to. Below are the categories of NA Beers Justin has reviewed thus far: Hop Water, Cider, Lager, Cream Ale, Pilsner, Blonde, Kolsch, Amber, IPA, Wheat, White Ale, Pale Ale, Sour, Porter, Stout, and Brown Ale
Are you hosting an event and need NA Activation Bar set-ups? We’ve got you, friend!
TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … because drunk never looks good.
Senior Sober Curator Contributor Justin Lamb has reviewed more than 130 non-alcoholic beers for The Sober Curator since 2021. These are his ten best of 2026, spanning Double IPAs, pilsners, hazy NEIPAs, nitro stouts, and a peanut butter milk dark that deserves its own fan club. Find your perfect pour, then take the quiz to make it official.
A wine brand just became the official sponsor of a sober dance tour, and that tells you everything about where this culture is headed. Giesen 0% is pouring at Daybreaker’s “Let’s Be Friends” stops all summer, and we’ve got every city on the calendar.
Senior Sober Curator contributor Anne Marie Cribbin takes a smart, funny look at the internet’s summer obsession with cold drinks, from Watertok and flavored waters to zero-effort mocktails, iced coffee rituals, and craft non-alcoholic drink creators. More than a trend, these drinks offer a small daily ritual that feels refreshing, personal, and entirely hangover-free.
AF Sips editor John Lisbonn breaks down why non-alcoholic beer, alcohol-free wine, and zero-proof cocktails have improved so much in recent years. From better brewing and more balanced NA wines to less sugary mocktails and grown-up packaging, the alcohol-free drink category is finally being made for adults who care about taste, ritual, and real-life drinking occasions without the booze.
Some non-alcoholic wines taste like compromise. Nouvie does not. Sober Curator Contributor Sarah Alamo reviews the woman-founded, de-alcoholized sparkling white wine that passed the former wine snob test, earned three 10/10 ratings, and finally gave her the ritual of white wine without the wreckage.
Giesen 0% is bringing non-alcoholic wine spritzes to Pride House LA/West Hollywood’s World Cup kickoff weekend, celebrating Pride Month, LGBTQ+ athletes, and mindful drinking in one major cultural moment.
I’ve been alcohol-free for twenty years, so anything promising a “buzz” gets the side-eye. Then Kavayn showed up. Here’s what noble kava actually tastes like, the iced coffee hack I didn’t see coming, and the question every sober reader asks first: does kava even count?
At first glance, the name alone may not tell you much about the product, so let’s start there. TOMONOTOMO is…
Bringing non-alcoholic drinks to a party does not have to be awkward. The trick is to make NA options cold, visible, adult, and easy to serve, whether that means non-alcoholic beer, sparkling drinks, canned spritzes, or a solid ginger beer in the cooler.
Twenty years. One Diet Coke. One very glittery gift bag. The AB That’s Me Birthday Kit is live at Sober AF Bottle Shop in Tacoma — and yes, they ship.
Kindred Spirits in downtown Richland, Washington, is more than a nonalcoholic bar and bottle shop. Founded by Marlys and Chuck Aspinwall after reassessing their relationship with alcohol, the Tri-Cities shop now offers NA spirits, wines, botanicals, sober events, book clubs, paint-and-sip nights, and a welcoming space for alcohol-free community.
The waiter has now asked me three times. “Are you sure you don’t want a glass of wine? We have…
Coming to us via Italy, Lucano has created a non-alcoholic amaro that makes a lovely sipping digestif. If you’re not…
There are two kinds of people who walk into a non-alcoholic bottle shop for the first time. The first kind…
There is a very specific hour of the day that belongs to the sober person. It’s somewhere between 5 and…
There are drinks that whisper “special occasion,” and then there are drinks that walk in wearing black and gold and…
When we dreamed up the first-ever BACKSTAGE with The Sober Curator event featuring Rufi Thorpe, author of “Margo’s Got Money Trouble”,…
I did not expect to have opinions about water. And yet here I am, remembering the exact moment I realized…
BrewDog, with a major brewing presence in Columbus, Ohio, has never been shy about shaking up the craft beer world.…
Go Brewing out of Naperville, Illinois, has been steadily building a reputation in the non-alcoholic beer world for delivering flavorful…
Remember when every celebrity with a publicist and a good story was launching a tequila brand? George Clooney did it…
Let me paint you a picture. It’s a Tuesday night. You’re in your kitchen, wearing something fabulous for no reason,…
Samuel Adams, hailing from Boston, Massachusetts, has long been one of the standard bearers of American craft brewing. Known for…
While Adam Sandler was stashing booze in weird places, his comedy counterpart quietly went and launched Stiller’s Soda. The Shirley Temple origin story alone is worth the read.
There’s a new term taking over menus, group chats, and your For You page, and it sounds like something out…
The functional beverage space is booming right now, and it’s no secret that the sober and sober-curious communities are paying…
Sometimes the best product reviews don’t happen at your kitchen counter. Sometimes they happen in a luxury cabin in the…
If your idea of “mixology” involves adaptogens, herbal syrups, and a crystal glass instead of a cocktail shaker, Blair Horton’s…
Coming to us via Italy, C*zzimma has created a few aperitivos for our enjoyment. When speaking of cocktails, aperitivos are…
The Super Bowl is more than just a game; it’s an experience filled with camaraderie, food, and celebration. If you’re…
