We went to OCDcon 2026 in Seattle expecting free pens and left obsessed with Presently, a brand built by two sisters with OCD who turned real therapy tools into bracelets, keychains, and mirror clings. Skims-level neutrals, CBT-backed phrases, zero toxic positivity. Here’s why we’re hyping them on purpose.
It is 11:47 p.m. on a Monday and I am on my laptop talking to a robot about ad strategy. Twenty years sober and I have a new obsession: Claude lives in my laptop and I am not even a little bit interested in quitting. We made t-shirts about it.
The best outdoor hat brands combine sun protection, comfort, durability, and everyday style. From long walks and bright beach days to weekend escapes and travel adventures, these brands offer hats designed to move easily between outdoor function and casual wear.
There’s a particular kind of magic that happens when two creative people get sober and refuse to become boring about…
Looking for a way to wear your sobriety with swagger? Meet The Undead Club, a recovery apparel brand that fuses…
Fashion has always been a powerful medium for expressing individuality, beliefs, and lifestyle choices. In the heart of Carlsbad, California,…
Are you on the hunt for some fun and playful Sober October swag and merch? Then you are going to…
Love. It’s a word packed with emotion, power, and meaning. But how often do we see it vividly painted on…
We are excited to announce our unique collaboration with ODAAT Apparel, one of our favorite sober brands. Together, we have…
Hey, fellow sober pop culture aficionados and trendsetters! If you’re someone who thrives on all things nostalgic, trendy, and downright…
In a world where fashion often mirrors trends and superficial ideals, Lingua Franca stands out as a beacon of authenticity,…
There’s a certain thrill that comes with discovering a recovery fashion brand that resonates with your unique style. For me,…
In the bustling heart of New York City, something exciting is always happening. At the intersection of fashion, art, and…
The Washington Recovery Alliance (WRA) is thrilled to announce the opening of its online store, offering everyone a chance to…
In the sprawling landscape of fashion, where trends come and go with the changing seasons, one brand stands tall with…
Welcome to ODAAT Apparel, a brand with a mission of approaching life One Day At A Time. ODAAT Apparel’s purpose…
In the tumultuous year of 2020, the world found itself in the grip of a pandemic that reshaped lives and…
As more and more people embrace sober living as a healthy lifestyle choice, there’s a brand of clothing that has…
On March 03, 2023, Macklemore, aka Ben Haggarty, will be dropping “Ben”, the album. As someone who is sober and…
New Year! New Sober You! If you didn’t receive a calendar as a gift for the holidays and you are…
Sober Fall Fashion is here! Is that even a thing? We are making it so! Take a listen to this…
Part of the Team XII mission is to help other artists and business owners in recovery succeed. Pretty cool, right? Team XII carries a passionate vision for the future of the brand and the recovery community they serve.
Sober is the New Cool is an organization based in Canada with a unique story. In 2013, Kim Bellas 15…
We have to give it up to the two co-founders of Amend Apparel, Aaron and Mark for designing recovery streetwear…
