In the tumultuous year of 2020, the world found itself in the grip of a pandemic that reshaped lives and perspectives. For Jeremy and Tera, a couple with a thirst for adventure, this global crisis became the catalyst for an unexpected journey—one that ultimately led to the birth of ODAAT Apparel, a clothing line with a powerful message of sobriety and hope.
A New Beginning in Japan
The couple’s story began when they left their familiar surroundings and embarked on a life-altering adventure by moving to Japan. As the world around them grew still, stripped of its normalcy and engulfed in uncertainty, Japan became their sanctuary, their new home. Little did they know that this foreign land would hold the keys to a profound personal transformation.
Awakening to Sobriety
For Jeremy, living in a foreign country meant being removed from the comforting routines and familiar habits he had grown accustomed to, including his relationship with alcohol. It was in this unfamiliar territory, amidst the quietude of Japan, that he had his awakening. He came face to face with the fragile nature of his relationship with alcohol, a realization that would set him on a new path—one toward sobriety.
A Journey Marked by Peaks and Valleys
Jeremy’s journey to recovery was anything but linear. It was marked by arduous peaks and valleys, setbacks, and moments of self-discovery. Sobriety is a road laden with challenges, but Jeremy refused to let the obstacles deter him from his newfound purpose.
The Birth of ODAAT Apparel
With his wife, Tera, as his unwavering partner and ally, Jeremy embarked on a mission to bring his vision to life. On July 27th, 2023, a date etched in their hearts, ODAAT Apparel was triumphantly launched on the one-year milestone of Jeremy’s sobriety.
A Brand with a Purpose
Jeremy’s vision for ODAAT (One Day At A Time) Apparel was crystal clear: he wanted to create more than just a clothing brand. He aimed to provide individuals on their own journey of recovery with a tangible reminder of their progress and the strength they possessed within. Recognizing a void in the market for clothing that catered specifically to the needs of those walking the path of sobriety, Jeremy felt a profound calling to fill this gap.
His background in business and design, coupled with his unwavering determination, empowered him to take a leap of faith into the world of entrepreneurship. ODAAT Apparel became not just a business venture but a labor of love, a beacon of encouragement for those who needed it most.
Conclusion: A Journey of Resilience and Inspiration
ODAAT Apparel is not just a clothing line; it’s a testament to the resilience of the human spirit and the power of transformation. Jeremy and Tera’s journey from Japan to sobriety to entrepreneurship is a source of inspiration for anyone facing their own challenges and seeking to turn them into opportunities for positive change. I also love that it gives off “quiet luxury” and subtle sober vibes. Through ODAAT Apparel, they are not just creating clothing; they are creating a community of support and encouragement, one day at a time.
#ADDTOCART ODAAT APPAREL
Sober October is Almost Here!
Introducing the “BOOze Free Crewneck” with glow in the dark ghost: The perfect blend of spooky style and cozy comfort. Check out the ODDAT BOOze Free Crewneck sweatshirt is crafted with the same high-quality material as their popular hoodies, ensuring a soft and generous fit that you’ll love to wear all season long.
Embrace the spirit of Halloween while staying true to your commitment to recovery with this hauntingly stylish piece.
DID WE MENTION IT GLOWS IN THE DARK!?!?!
HAPPY EVERY HOUR: Did someone say Sober October? DIY Zero-Proof Recipe Called “The Wednesday”, Inspired by the Addams Family
#ADDTOCART: Shopping is our cardio. We love to shop. (Mindfully, of course!) This section of our site features unique sobriety gifts, recovery swag, products, and miscellaneous merch we adore. Plus, we love discovering and featuring small businesses founded by people in recovery, sober makers, and businesses that simply support the sober community.
Make sure to also peep out our curated Amazon finds for #QUITLIT, glassware, recovery merch & gifts, and so much more!
A Disco Ball is Hundreds of Pieces of Broken Glass, Put Together to Make a Magical Ball of Light. You are NOT Broken, Friend. You are a DISCO BALL!
Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
