If you were hoping for a sober podcast that whispers about withdrawal in hushed tones, you haven’t met The Sober Curator. In Episode 20, the crew donned banana costumes, sipped on slushies with comically oversized straws, and tackled the very unpeeled (pun heavily intended) realities of sharing sober lives online. In a world where one viral banana-chomping Instagram story can change your digital trajectory, it’s clear sobriety today is about much more than staying away from happy hour.
So, why get silly to talk about something as serious as recovery? As Dr. Sarah Michaud shared, “It is a balance… you can own and identify pain and tough times and still have fun and be light.” For many, humor and creativity are the ultimate tools for smashing stigma and showing that sober life is about presence, connection, and, yes, big laughs.
When the Algorithm Goes Bananas: Sober Content and Attention Addiction
A recurring theme throughout the episode was the tricky relationship between sobriety, social media, and attention. The crew—Alysse, Tamar, Kate, Megan, Jason, and Dr. Sarah—opened up about the tension between creating authentic content and being swept up by likes, follows, and, sometimes, internet creeps.
Kate’s tale is a cautionary (and hilarious) one. What started as posting daily “banana reels” to keep up with Instagram trends led to unexpected attention and a sobering realization: “I’ve actually done like four or five reels with a banana before I even realized it was becoming a bit… but I got lost in the sauce.” Her account soon drew the wrong audience, with messages bordering on harassment. For Kate, the reset meant starting a new, intentionally sober-themed page: “I put the word ‘sober’ in there for a reason. It’s like, follow me if you want this content.”
The reality? The dopamine hit of social media engagement can be addicting—something every recovering addict knows. Tamar put it bluntly, “I have a dopamine deficiency. I will do anything, even drink a slushie and wear a monkey costume.” Social media metrics easily fill the void once occupied by substances, but the episode’s message was clear: posting with intention and boundaries is the way forward.
Navigating Sober Advocacy in a Performative World
The episode wasn’t all jokes—there was real reckoning over what responsible advocacy looks like. As Alysse noted, “It’s so easy to get caught up in the quantity that we can lose sight of the quality… if we save the life of a couple of people, that will have made it worth it.” The group agreed: the temptation to chase viral moments or “influencer” status is strong, but the goal is genuine connection and hope.
Jason, reflecting on his own experiences, said, “My motives are in a much better place… I’m putting it out there for a specific reason… now I’m helping people in recovery.” Social media can highlight the best and worst parts of our nature—comparison, codependency, and craving for validation—but it can also be an unparalleled tool for service and solidarity.
Hosted by Alysse Bryson & Tamar Routly, and produced by Podcast Impact Studio, The Sober Curator Podcast brings sober lifestyle, pop culture, & recovery to the mic. Alongside Alysse & Tamar, rotating global contributors join as co-hosts to explore zero-proof drinks, sober travel, quit lit, entertainment, & mental health. This is sober media with personality, perspective, & a glitter bomb of honesty. Sober-curious or living alcohol-free, we’ve got you! We’re not here to help you get sober. We’re here to help you live sober: and love it.
It starts in a hotel lobby in Orlando. It ends with an invitation to Scottsdale. In between: inflatable walkers, a steam-filled hotel bathroom, Dollywood in full Dolly drag, sumo suits bought in bulk, and every sober travel hack we actually use.
Alysse and Tamar are joined by ride-or-die Sober Curator Amy Liz Harrison (50+ articles, 8 kids, airline-executive husband, carry-on always over the weight limit) for a masterclass in traveling sober and loving it. Because here's the thing about sober travel: you remember everything. Including the reason you got kicked out.
In this episode:
The Golden Girls incident at PodFest Orlando, and how Amy steamed an entire hotel bathroom trying to inflate a walker (ADHD time blindness is real, friends)
Dressed as Dolly at Dollywood. You would think there would be more of us. You would be wrong.
The airport hack every sober traveler should know: asking the gate agent to page ”a friend of Bill W.” Tamar has done it three times. People showed up.
Amy's research on 26 airports with interfaith prayer rooms, meditation spaces, and sensory-friendly quiet rooms, born from wishing recovery had its own USO
Why wearing sober merch while traveling turns strangers into your people (it's a team jersey, and your team is sober)
Travel hacks: Amy's secret-compartment vest, Tamar's carry-on conversion, and the time we got kicked out of the Neon Museum gift shop with our arms full of merchandise
THE BIG ONE: Cover Story, The Sober Curator's first-ever retreat
Cover Story Retreat: October 15 to 18, 2026
You didn't get sober to sit in the back row. Four days and three nights at the brand-new Kimpton Miralina Resort & Villas in Paradise Valley (Scottsdale), Arizona, in partnership with Evolve Retreats. All meals and NA beverages included. A 30-minute on-location photo shoot with photographer Barbie Hull. B-roll captured for you all weekend. A costume outing (it's Sober October, we will deliver). A group-built Sober in Scottsdale city guide. A live podcast recording. Sound baths and hikes for the wellness people, shopping and art galleries for the rest of us.
$3,299 single / $2,700 double. Prices go up August 21. Small group, think dinner party, not conference.
➤ Details + booking: https://evolveretreats.co/cover-story
Sober Shots from this episode:
”I've never had so much fun traveling as I have as a sober person because, wait for it, I remember everything.” (Alysse)
”What do we feel like doing today? Let's get in sumo costumes.” (Amy)
”It's the same thing as wearing a jersey. It's just your team sober.” (Amy)
”We don't need a lot of reason to do something dumb. Very little runway and we're taking off.” (Alysse)
”You didn't get sober to sit in the back row.” (Alysse)
Links + Goodies:
Cover Story Retreat: https://evolveretreats.co/cover-story
The Sober Curator luggage line (40% off for Backstage members): https://shopthesobercurator.com
Amy's 26 Airports article: https://thesobercurator.com/sober-travel-airport-quiet-rooms/
Golden Girls outing reel: https://www.instagram.com/reel/DTjw5wpjUzB/
Inflatable walkers affiliate link, because of course: https://amzn.to/3S2r85s
The Sober Curator Rolodex: https://thesobercurator.com/the-sober-curator-rolodex/
The Sober Sip newsletter: https://www.thesobercuratornewsletter.com/
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Keep it real, keep it fun, and keep it sober.
Music Credits: Positive Vibes, Artist: MoodMode – Storyblocks https://www.descript.com/terms-storyblocks
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