The Sober Curator, the premier online lifestyle magazine for sober and sober-curious individuals, is thrilled to announce the launch of the Sober Curator Podcast. Debuting on Wednesday, March 26, the podcast kicks off with five binge-worthy episodes featuring dynamic conversations with contributors from The Sober Curator, offering fresh perspectives on the culture of living life in recovery and life sans alcohol.
Hosted by media maven and sobriety advocate Alysse Bryson, the Sober Curator Podcast transforms the lifestyle content of the vibrant sober lifestyle blog into an innovative lifestyle talk show featuring voices from pathways to and through recovery. Episodes explore a wide array of topics, from spirituality and fashion to movies, TV shows, Quit Lit, and more, showing that sobriety isn’t just about absence — it’s what all the cool kids are doing.
“This podcast is a vibrant extension of our popular website, bringing together our talented contributors to dive deeper into recovery culture, lifestyle trends, and entertainment,” says Bryson. “We’re creating a dynamic space where sobriety meets pop culture, making the alcohol-free lifestyle fun, accessible, and inspiring.”
Listeners can enjoy the first five episodes starting March 26, available on Apple Podcasts, Spotify, Audible, iHeart, and YouTube:
- Episode 1: The Sober Curator Gets a Podcast – Host Alysse Bryson is joined by producer Tamar Routly. They discuss the origins and future of The Sober Curator.
- Episode 2: Lifestyles of the Sober (& Wanna Be Famous?) – Contributors Jason Mayo, Megan Swan, and Kate Vitela discuss life post-addiction in a tongue in cheek manner and go on a provocative tangent utter bliss of going under anesthesia for a colonoscopy.
- Episode 3: The Sober Curator’s Take on the New “Matthew Perry: A Hollywood Tragedy” Documentary – Contributors Amy Liz Harrison, Alexandra Nyman, Megan Swan, Kim Parsley, and Dr. Sarah Michaud go on a thoughtful exploration of Hollywood, addiction, and Matthew Perry’s legacy.
- Episode 4: Exploring Music in Sobriety: How Sober Living Influences Music Tastes – Contributors Justin Lamb, Lisa C., and Analisa Six reveal how sobriety shapes musical preferences, with personal stories, and their favorite sober concert moments.
- Episode 5: Finding Sobriety through Pop Culture: The Power of Taylor Swift and Recovery Communities – Julianne Griffin, Founder of Swift Steps, discusses how Taylor Swift’s music and community-building inspire innovative approaches to sobriety.
The Sober Curator Podcast invites everyone — from sober veterans to those curious about sobriety — to explore vibrant, hangover-free content.
Subscribe to The Sober Curator Podcast today — getting sober matters, staying sober matters more.
Getting sober is one thing—but staying sober? That’s where the real adventure begins.
This show is for you if you’ve ever wondered:
– Where can I find inspiring sober podcasts, apps, and creators?
– How do I give back or stay plugged into the sober community
– What are the best sober-friendly drinks and travel tips?
– Where do I find the good NA drinks that don’t taste like regret?
The Sober Curator is your go-to for sober pop culture, booze-free travel, apps, creators, and community.
We’re not here to help you get sober.
We’re here to help you live sober—and love it.
This week, Alysse sits down with cocktail queen, educator, and entrepreneur April Wachtel, founder & CEO of Cheeky Cocktails—the bold, minimalist, flavor-forward mixer brand changing how we drink (with or without booze). From 20 years behind the bar to launching a brand designed to make everyone feel included, April shares stories of creativity, visibility, Saved By the Bell aesthetics, brand-building in a sober-curious era, and that time she heroically saved an event from serving mojitos made with actual oil (yes, really) . Whether you love a zero-proof marg or just want better options at the bar, this convo is deliciously inspiring.
Takeaways:
Inclusion drives innovation. Cheeky was created after April repeatedly felt excluded in bar environments while not drinking—so she built mixers that work for everyone .
Cocktails = connection. For April, flavor, hospitality, and celebration matter more than alcohol content.
Constraints spark creativity. When COVID hit, she DIY’d her brand design in hours, then later refined it via agency work—scrappiness meets strategy.
Pop culture always shows up. Cheeky’s bright vibe? Think Saved by the Bell meets premium minimalism.
Taste everything first. Her wildest mishap? Discovering a kitchen had prepped oil instead of simple syrup at a major event—right before 400 guests were served. Hero status unlocked.
Key Timestamps:
[00:01:34] — Meet April Wachtel: founder, educator, and flavor-obsessed mixer magician
[00:04:27] — April’s entrepreneurial spark + early beverage industry days
[00:07:18] — Teaching 12,000+ students to craft balanced, beautiful drinks
[00:08:00] — Being sober/NA in bar culture + why inclusivity matters
[00:17:14] — The Cheeky brand aesthetic: color, culture, and DIY hustle
[00:22:00] — The 818 Tequila partnership + surprising professionalism
[00:27:08] — Cocktail catastrophes: the “oil mojito” close call
Resources & Links:
Cheeky Cocktails – https://cheekycocktails.co
Follow Cheeky on Instagram: @cheekycocktails
Alysse’s reference: BEATS WORKING podcast
Pop culture mentions: Saved by the Bell, Gucci “The Tiger” short film
–Alcohol + Substance Use Disorder Guide
–Recovery Nonprofit Resource Guide
–LBGTQ+ Recovery Resource Guide
Connect with Us:
-Website: www.thesobercurator.com
-Facebook: @The Sober Curator
-Instagram: @thesobercurator
-X: @thesobercurator
-YouTube: @thesobercurator
-Pinterest: @thesobercurator
Follow & Subscribe:
If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Plus, the first 50 reviews on Apple Podcasts can win a sleek, limited edition Sober Curator fanny pack!
Send Feedback:
If you have a story, feedback, or just want to connect, email us at thesobercurator@gmail.com. We’d love to hear from you!
About:
Sobriety isn’t the end of the party—it’s just the start of a better one. Hosted by Alysse Bryson, media powerhouse and sobriety’s ultimate hype woman, and joined by Sober Curator contributors, The Sober Curator Podcast* delivers bold convos, pop culture deep dives, and zero-proof living that doesn’t suck. Whether you're sober, sober-curious, or just looking for good vibes without the hangover, we’ve got you covered. Subscribe now—because getting sober matters, staying sober matters more.
*The Sober Curator Podcast is a space for open and honest conversations about sobriety, recovery, and alcohol-free living. While we celebrate all paths to a sober lifestyle, some topics discussed may be sensitive or triggering for certain listeners. This podcast is for informational and entertainment purposes only and is not a substitute for professional advice. If you’re in recovery or exploring sobriety, please take care while listening and seek support from trusted professionals as needed.
All the places 🎤🎧
- YouTube
- Apple Podcasts
- Spotify (VIDEO + AUDIO!)
- Amazon Music
- iHeart
The reviews are IN! Check out what people are already saying!
RECOVERY PODCASTLAND & NETWORK at The Sober Curator is your audio haven for all things sobriety and recovery. We’re your bee-zy sober podcast enthusiasts, curating the best shows that educate, inspire, and entertain in the alcohol-free space.
Our archives are neatly organized so you can easily explore Recovery Podcastland—featuring our favorite recovery-based podcasts from across the globe—and the TSC Podcast Network, where we share our own original shows on sober lifestyle, pop culture, travel, entertainment, and more.
Whether you’re seeking practical recovery tips, personal stories, or uplifting inspiration, this is your go-to listening guide.
Sometimes life gets really shitty. Resources are available. Please use them if you need them.
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
If your life or someone else’s is in imminent danger, please call 911. If you are in crisis and need immediate help, please call: 988.
