Swiftie Liftie Built a Room Where Nobody Has To Be Perfect. We Built the Same Thing for Recovery.
USA Today put a spotlight on Swiftie Liftie, a Phoenix fitness club where Swifties pack the room to sweat and scream-sing to Taylor’s music. Founder Alexy Posner built the whole thing on one idea: group fitness can feel intimidating, so make a room where nobody has to be perfect. Show up as you are. Sing if you need to. Be a little silly. Leave smiling.
This spring, that same community collected 25,000 water bottles for people experiencing homelessness in Phoenix. Hundreds of people. Taylor’s music. One room.
Reading about it felt like looking in a mirror because we built the exact same thing but virtually. Swift Steps® is a Taylor Swift recovery community for Swifties.
Swift Steps® is a peer-led recovery and healing community for Swifties. We use Taylor’s eras as a map for moving through the hard stuff—addiction, disordered eating, grief, and the slow work of becoming yourself again. Our curriculum, Recovering Through the Eras, walks members from Debut all the way home. All twelve eras. One album, one module at a time.
The one word that connects us, other than the obvious one, is fear.
Walking into a gym is scary. So is walking into a recovery meeting. Both carry the same reputation: rigid, judgmental, only for people who already have it together. And Taylor’s music does the same quietly radical thing in both rooms. It lowers the wall. It says you’re allowed to be here, exactly as you are, before you’ve fixed a single thing.
Swiftie Liftie helps you move your body without fear of doing it wrong. Swift Steps helps you move through your life without fear of being judged for how you’re doing it.
We meet seven days a week, including a free Tuesday speaker series called Speak Now that’s open to anyone and everyone—no membership required. All pathways are welcome. Harm reduction is included. No perfect program required.
It started where a lot of good things did: the Eras Tour!
One moment of belonging outside of a stadium full of strangers and the realization that this feeling—come as you are, you found your people—is exactly what recovery has always been missing.
Swiftie Liftie proved it for fitness. Hundreds of people. 25,000 water bottles collected for charity. A national write-up. Classes rolling out city by city. Proof that Taylor’s music can build something real.
We believe the same thing is true for healing.
So if that story gave you chills, here’s the part nobody’s written yet:
What happens when the room isn’t a gym and the thing you walk in to face is your own life?
You don’t have to have it figured out.
You don’t have to be ready.
You don’t even have to call it recovery yet.
Come as you are.
Just come curious.
SOBER POP CULTURE at The Sober Curator is where mainstream trends meet the vibrant world of sobriety. We serve up a mix of movie, podcast, fashion, and book recommendations alongside alcohol-free cocktails, celebrity features, and pop culture buzz—all with a sober twist.
We’re here to shatter the “sobriety is boring” myth with a mash-up of 80s neon, 90s hip-hop edge, early 2000s bling, and today’s hottest trends. From celebrity shoutouts to red-carpet style inspo, this is where sober is as chic as it is fun. To the celebs using their platform for good—our Sober Pop Trucker hats are off to you!
PLAY IT AGAIN is The Sober Curator’s curated playlist of sobriety anthems—songs that capture the essence of recovery journeys and lift the spirit. From timeless classics to modern hits, these tracks inspire, heal, and motivate, no matter what genre of choice. Each song is handpicked for its power to transport you to another state of mind and remind you why living alcohol-free rocks.
Got a favorite sobriety theme song? We want to hear it! Send your picks to thesobercurator@gmail.com and help us keep the playlist growing.
You don’t need a sobriety date to be here.
Sober, sober-curious, “just taking a break,” California sober and questioning it… The Sober Sip doesn’t check IDs at the door.
If you want the culture without the lecture, get on the list. Free, three times a week.
Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
What is Swift Steps® and how does it relate to Taylor Swift’s music?
Swift Steps® is a peer-led recovery community for Swifties, using Taylor Swift’s music eras as a framework to guide members through recovery from addiction, grief, and other challenges.
How does Swift Steps® support individuals in recovery?
Swift Steps® offers a curriculum called Recovering Through the Eras, which uses Taylor Swift’s albums as modules to help members work through personal challenges at their own pace.
What makes Swiftie Liftie unique compared to other fitness clubs?
Swiftie Liftie is unique because it creates a non-judgmental space where attendees can enjoy group fitness without the pressure of perfection, all while enjoying Taylor Swift’s music.
How can someone participate in Swift Steps®?
Participants can join Swift Steps® meetings online seven days a week, with a free Tuesday speaker series called Speak Now that is open to everyone.
Is Swift Steps® open to all recovery pathways?
Yes, Swift Steps® welcomes all recovery pathways, including harm reduction, and encourages members to come as they are without needing a perfect program.
