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    Home - Target’s Vast Selection of Alcohol-Free Beverages Redefines Social Drinking Habits
    HAPPY EVERY HOUR

    Target’s Vast Selection of Alcohol-Free Beverages Redefines Social Drinking Habits

    Alysse BrysonBy Alysse BrysonApril 28, 20243 Mins Read
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    Photo by Salonagility.com Daniel on Unsplash

    With an array of options ranging from mocktails in a can to alcohol-free beer and wine, Target now offers a comprehensive selection that enables customers to maintain their social routines while sidestepping the aftermath of traditional drinking. Some of these innovative beverages even replicate the satisfying aspects of alcohol consumption without the negative effects, providing a healthier alternative for those seeking balance and well-being.

    Among the notable brands available at Target:

    Sober Curator Pro Tip: If it’s highlighted in BLUE below, that means we’ve reviewed it!

    • Athletic Brewing Run Wild & Upside Dawn
    • Heineken 0.0
    • Corona Non-alcoholic
    • Budweiser Zero
    • Guiness 0
    • Best Day Brewing Kolsch Non-Alcoholic
    • Samuel Adams Just the Haze NA IPA
    • Stella Artois Liberte NA Lager
    • Partake Brewing Peach Gose Non-Alcoholic
    • Deschutes Brewing Black Butte
    • Hoplark 0.0 Citra Non-Alcoholic
    • RationAle Hazy IPA
    • RationAle Mexican Cerveza
    • Ghia Non-Alcoholic Le Spritz Lime & Salt
    • Ghia Non-Alcoholic Spritz Ginger
    • Fre Non-Alcoholic Sparkling Brut
    • De Soi Tres Rose Non-Alcoholic Aperitif
    • Surely Non-Alcoholic Rose
    • Kin Euphorics Actual Sunshine Non-Alcoholic
    • Kin Euphorics Bloom
    • HOP WTR Blood Orange
    • HOP WTR Variety Pack
    • Lagunitas Hop Water Refresher Variety Pack
    • Vita Malt Classic Non-Alcoholic Malt Beverage
    • Free AF Non-Alcoholic Apero Spritz
    • Free AF Non-Alcoholic Cucumber G&T
    • Mingle Mocktails Non-Alcoholic Margarita
    • Mingle Mocktails Non-Alcoholic Cosmo
    • Edna’s Non-Alcoholic Paloma
    • Edna’s Non-Alcoholic Mojito
    • Fre Non-Alcoholic Rose
    • Starla Non-Alcoholic Red
    • Mocktail Club Non-Alcoholic Manhattan
    • Mocktail Club Non-Alcoholic Havana Twist
    • Surely Non-Alcoholic White Wine
    • Sechey Non-Alcoholic Sparkling Cuvee Blanc

    With such a diverse selection at hand, consumers are presented with an unparalleled opportunity to explore and enjoy the expanding world of alcohol-free beverages.

    signifies a pivotal moment in the evolution of mindful drinking, heralding a new era of choice, celebration, and connection without the need for alcohol. As the market continues to embrace these innovative alternatives, individuals are empowered to savor the pleasures of socializing and festivity while prioritizing their health and well-being—a testament to the transformative power of conscious consumption in today’s society.

    TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … because drunk never looks good.

    Woman questions Target’s new rule of IDing customers for non-alcoholic drinks.

    Woman Questions Target’s New Rule of IDing for NA Drinks (dailydot.com)

    I’m curious – what do YOU think about stores like Target checking ID for non-alcoholic drinks? Thumbs Up or Thumbs Down?


    HAPPY EVERY HOUR: We know we mix a mean mocktail. HAPPY EVERY HOUR will keep you updated on the latest and most significant trends in NA craft beers, mocktails, and zero-proof beverages.

    TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … because drunk never looks good.

    THE NA BEVERAGE CATEGORIES:

    Justin has spent countless hours reviewing hundreds of NA Beers, Mocktails, and Soft Drinks so that you don’t have to. Below are the categories of NA Beers and Mixed Mocktails Justin has reviewed thus far:

    Amber, Blonde, Brown Ale, Cream Ale, IPA, Kolsch, Lager, Pale Ale, Pilsner, Porter, Sour, Stout, Wheat, and White Ale

    Do you love Non-Alcoholic Craft Beers and the 90s? Then you’re in for a treat! Sober Contributor Justin Lamb is dedicated to tasting great (sometimes not so great) NA beers and showcasing his fantastic collection of memorabilia from the ’90s.

    NA Bevies & Mocks brings you mocktail recipes, NA beverage reviews, along with NA wine & spirit alternatives.


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    Alysse Bryson is the founder and publisher of The Sober Curator, redefining modern sobriety as aspirational, entertaining, and culturally significant. Sober since 2006, she’s a former media executive turned cultural voice proving the comeback is always better than the origin story.

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