That night was just like any other night…
Founder Tyrone Hazen was posted up around a campfire in Bend, Oregon — you know, the place where flannel is a lifestyle and hot springs are basically therapy. Drinks in hand, friends buzzing, fire crackling. Pure PNW perfection.
Then, as fate would have it, Tyrone experienced a dilemma so universal it deserves its own episode of Dateline: How do you keep your beer cold but your hands toasty?
Enter: The Buddy. Yes, a real friend — not the kind who “likes” your sober memes but never shows up to brunch. This pal ripped off a piece of his sleeping bag and handed it over like a knight presenting his sword. And in that sparkly, star-aligned moment, Tyrone wondered aloud:
“Wouldn’t it be rad if my beer bottle had its own sleeping bag?”
Why yes, Tyrone. Yes, it would.
And just like that, Puffin Drinkwear was born in 2019 — bringing drink jackets, bottle onesies, can coats, and all-out accessory chaos to the world of beverages everywhere.
Some might call it magic.
Puffin calls it Drink WEAR.
CUSTOM PUFFIN?!?! YES PLEASE.
When I tell you I nearly fell off my sober barstool…
CUSTOM. DRINKWEAR.
Black hoodie Puffins with The Sober Curator branding?
It’s giving: editor-in-chief energy meets campfire couture.
Their Puffin By You customization program lets you add your own art or logo onto your favorite Puffin styles. It’s like Build-A-Bear but for your beverages — and you already KNOW how much serotonin that sentence gives me.
Scroll their custom page and tell me your inner child doesn’t do a cartwheel.
(I’ll wait.)
Options, Options, Options — A Curator’s Dream
If you know me, you know:
A.) I love accessories.
B.) I love collecting things.
C.) I love having fun with my drinks — especially the NA ones.
So discovering that Puffin was founded in Bend, OR — one of my favorite places to throw a family reunion every three years — felt like a cosmic wink from the universe.
But let’s break down these collections because I am not okay and my cart is full:
????Liquid Death
JUST DROPPED! Puffin Drinkwear just dropped a killer Black Friday collab with Liquid Death, and it’s as bold as it is badass. Sip in style while you murder your thirst and your holiday gifting game.
???? Aaron Kai
Patterns too cool for school. These Puffins look like they know the WiFi password everywhere they go.
???? Peanuts
There’s a guy in my homegroup who wears a Charlie Brown sweatshirt, and I am obligated — morally and spiritually — to buy him one of these. Also: the holiday Peanuts Puffins? PERFECT stocking stuffers.
???? First Responders
I love a man in uniform. Now I can love a can in a uniform. #SeeWhatIDidThere
???? NCAA
As a proud college dropout with a PhD in the School of Hard Knocks, I don’t need these personally. But EVERY Coug and Husky I know? Consider your gifts handled.
???? Outdoorsy
You had me at flannel.
Total Seattle-grunge-90s realness. The puffers are peak PNW chic. And the Puffin x Topo Designs fleece + matching backpack?!
GET. IN. MY. CART.
???? Lifestyle
HELLO. DENIM. HELLO (P)LEATHER.
If you know me, you know denim is my favorite color.
And that black leather jacket Puffin called The Rebel?
I cannot #addtocart fast enough. #shoppingismycardio
???? Leisure
Tie dye + spa vibes = everything I didn’t know I needed. Speaking of SPA – did you check out my post about Good Day Sauna? We will be collaborating with Puffin Drinkwear and Good Day Sauna for a polar plunge in Seattle on January 3, 2026. Details to follow.
???? Sporty
For the sporty spice in your life.
The Miller is giving the nostalgia 80s ski jacket. I AM HERE FOR IT!
???? Bundles
You cannot — and I repeat, cannot — buy just one Puffin. That’s like only having one drink and if you are on this site, we both know that never (ever) happened.
Save yourself the denial and go straight to bundles.
Sober Curator Pro Tip: Don’t forget to hit up the ???? Sale Section????Get ‘em before they’re gone.
(Seriously. They go fast.)
The Customizing Doesn’t Stop There…
I am this close to dressing up my custom Funko Pop and LaBubu figures in these jackets just for sober shits and giggles.
Please respect my privacy during this difficult and adorable time.
Seattle + Pacific Northwest Friends: Wanna Shop IRL?
If you’re one of those people who needs to see, touch, and vibe-test a Puffin in person (totally get it), these PNW locations carry their drinkwear:
- Bartell Drugs
- Camping World
- Cedarbrook Lodge (also: great mocktails, don’t sleep on it)
- Eddie Bauer + EB Outlets
- Fuego
- Naknek Trading
- Planewear (SeaTac Airport)
- REI
- Sodeko
- Sportsman’s Warehouse
- The Hub of Alaska
- Watson’s Greenhouse
- West Marine
Or check their full retail map — because a Puffin pilgrimage is absolutely a thing.
Wanna be PFF’s? Meet the PFF Club: Puffin Friends Forever
If you’re a good-time gang member who believes beverages deserve their own drip, then congratulations — you’re already Puffin-curious.
The PFF Club is where the fun really kicks in:
- Access to exclusive sales & surprise product drops
- Missions you can complete to earn cash + rewards (think loyalty program but with vibes)
- The smug satisfaction of being in a club that actually does something
So what are you waiting for?
Final Pour
Puffin Drinkwear isn’t just cute. It isn’t just clever. It isn’t just the kind of product that makes you squeal a little when it arrives in the mail. It’s a good-time accessory for people who like their beverages NA, their hands warm, and their vibes immaculate. And it is seriously the best gift idea for under $20 for the sober sipper that still likes to have fun.
So go forth, sober friends.
Dress your drinks. Live your best Happy Every Hour life. And never — EVER — let your can go out naked again.
#ADDTOCART, obviously.
Welcome to HAPPY EVERY HOUR, your go-to hub for all things NA (non-alcoholic). We review alcohol-free beers, ciders, wines, spirits, RTDs (ready-to-drink), and share NA cocktail recipes that taste just as good—if not better—than the boozy originals. Whether you’re sober, sober-curious, or just taking a break, this is where great taste meets zero proof.
TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … #becausedrunkneverlooksgood.
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The Sober Curator Amazon Storefront is OPEN! Looking for the ultimate sober lifestyle hookup? We’ve got you. Shop our curated collections for:
✨ #QUITLIT that hits
✨ Alcohol-free bevs that don’t suck
✨ Glassware & bar tools to up your AF game
✨ Recovery gifts that actually mean something
✨ Fashion, shoes & pop culture finds
✨ Journals, coloring books & creative inspo
✨ Games, home decor & so much more
Everything we love. Everything you need. #ADDTOCART
Recovery is hard 24/7, 365 – Please know that resources are available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources. If your life or someone else’s is in imminent danger, please call 911. If you are in crisis and need immediate help, please call: 988.
