And Why I’m Partnering with Far Point Strategy to Help Sober Businesses Grow
I’ve been dreaming about this page for a long time.
Today, I’m officially introducing The Sober Curator Rolodex: a curated business directory designed to spotlight sober-owned and alcohol-free businesses across wellness, creativity, hospitality, professional services, and everything in between.
Think of it as a sober main street. Or your go-to contact list when you want to hire, collaborate with, or support businesses that are building something meaningful without alcohol at the center.
If you’re a business owner, consultant, creative, founder, or solopreneur and you’re sober or alcohol-free, this is your invitation to add your card to the Rolodex. Whether you’re offering services, creating products, hosting experiences, or building community, this is a place to be seen, discovered, and supported by people who get it.
The Rolodex isn’t just a directory. It’s a statement.
Sober businesses exist. They’re thriving. And they deserve visibility.
Why This Moment Matters
As The Sober Curator continues to evolve, I’m paying closer attention to the infrastructure sober people actually need to build sustainable, fulfilling lives and businesses.
Visibility is one part of that.
Support is another.
Which brings me to why I’m especially excited about this next chapter and this partnership.
Meet Preston Peterman of Far Point Strategy
As part of launching The Sober Curator Rolodex, I wanted to partner with someone who understands what it really means to grow a business while protecting your sobriety, your health, and your life.
That person is Preston Peterman, founder of Far Point Strategy.
Preston works with consultants, experts, and creators who have momentum but feel stuck at the next growth threshold. His work is grounded, strategic, and refreshingly honest about what actually breaks people as they scale: burnout, grind culture, and the belief that “working harder” is always the answer.
When Preston and I sat down to talk, his story immediately resonated. Far Point was born out of burnout. Out of realizing that success without sustainability isn’t success at all. And out of a decision to remove alcohol, rebuild his life intentionally, and design a better way to grow businesses.
As Preston put it to me,
“Your business will not scale past your personal development and growth.”
Preston Peterman
That line alone stopped me in my tracks.
Sobriety as a Business Advantage, Not a Liability
One of the things Preston understands deeply is that sober founders are already doing some of the hardest work there is.
They’ve examined themselves.
They’ve changed their habits.
They’ve built discipline, clarity, and resilience.
At Far Point, sobriety isn’t treated as something fragile. It’s treated as a performance enhancer. A foundation. A superpower.
But sober business owners also face unique risks. High stakes. Pressure. Isolation. Workaholism. And the very real danger of backsliding when stress spikes. #IYKYK
That’s where Far Point’s work gets specific and protective.
Introducing the Sober Edge 60-Day Business Accelerator
Together, we’re spotlighting the Sober Edge 60-Day Business Accelerator, a hands-on program designed for alcohol-free and sober founders who are already generating at least $5,000 per month and ready to move from a “side hustle with momentum” to sustainable, repeatable growth.
This is important to say clearly: Sober Edge is not a sobriety program.
It is not about quitting anything.
It is for people who are already alcohol-free and ready to grow their businesses with intention in a cohort of like-minded individuals.
Over 60 days, Preston and his team help participants:
- Clarify a scalable, recurring revenue offer
- Add $5K–$10K/month in Monthly Recurring Revenue
- Build simple systems (including AI and automation) that save time
- Work on the business, not just inside it
- Protect energy, boundaries, and sobriety while scaling
The framework is built on three pillars:
Serve (Clients), Scale (Systems), and Self (Intentional Living).
All three are required. None can be skipped.
As Preston told me, the goal isn’t hustle. It’s freedom.
A Special Offer for Businesses in The Sober Curator Rolodex
Here’s where this partnership gets really exciting.
Businesses featured in The Sober Curator Rolodex receive exclusive access to the Sober Edge 60-Day Business Accelerator, 50% off the normal rate for a limited time.
That means:
- Businesses gain visibility through The Sober Curator Rolodex, whether or not they participate in the program.
- You get community through The Sober Curator
- And you get serious growth support through Far Point Strategy
This partnership was designed intentionally. Visibility without support only gets you so far. Support without visibility can feel isolating. Together, they create momentum. It feels fitting that this is all launching at the start of a new cycle. Call it timing, momentum, or just a good year to build something that actually lasts.
Why This Partnership Matters to Me Personally
As I step more fully into my work as a solopreneur (more on this in the coming months), while continuing to collaborate with incredible partners like Tamar Routly and Podcast Impact Studio, I’m thinking deeply about how sober professionals build careers that don’t come at the expense of their health. As a person living with heart disease and recovering from workaholism, this can’t just be a catchy headline or a nice idea. For me, it has to be a non-negotiable. I don’t want hustle culture for this community or for myself. I want sustainability, clarity, and freedom.
Partnering with Preston and Far Point Strategy feels aligned with that vision. This isn’t hype for hype’s sake. It’s about offering real tools to people who are already doing brave things.
Your Next Step
If you’re a sober or alcohol-free business owner:
- 👉 Submit your business to The Sober Curator Rolodex (free to join)
- Explore the categories
- Get visible
- And if you’re ready to grow, consider applying for Sober Edge
You don’t have to do this alone.
And you don’t have to burn it all down to build something better.
This is just the beginning. And according to something I once read and decided to believe wholeheartedly, the best is yet to come. That, my friends, is a promise.
SOBER SPOTLIGHT at The Sober Curator shines a light on extraordinary individuals making a positive impact in the recovery community. From advocates and authors to entrepreneurs and everyday heroes, these stories celebrate the people who inspire change, give back, and lead by example in sobriety.
Know someone whose story deserves to be told? Email thesobercurator@gmail.com or DM us on social media—we’d love to feature them.
LIFESTYLE – SOBER CONTENT CREATION: This is The Sober Curator’s HOW TO hub for influencers, writers, artists, podcasters, and digital creatives in recovery who want to grow their impact while honoring their sobriety. This space goes beyond inspiration—it’s a practical guidebook for building a brand, launching a blog, starting a podcast, or creating engaging social content with clarity, integrity, and bold sober style.
All the cool kids go to rehab…
Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
