Meet Kentucky 74, a first-of-its-kind, non-alcoholic distilled spirit for your favorite bourbon zero-proof cocktails. Underpinned by the familiar, whiskey-warmed notes of caramel, vanilla, and oak, Kentucky 74 allows consumers to enjoy the familiar comforts of a barrel-aged spirit, without the intoxicating effects or the accompanying ethanol burn. And guess what? The Sober Curator got an early taste test and we’re here for it!
This new brand may have been founded in 2019, but its efforts started long before that. Three entrepreneurs and entertainers, Lauren, Abbey, and Lexie, with a love for Bourbon Country, created Spiritless because they believe that less is yes! Professional event and party planners around the globe will tell you that in the last several decades of events, alcohol-free beverage options have been limited at best. Spiritless is at the forefront of the no-and-low-proof cocktail movement and we’re here for that too!
It’s not all about packaging, but it does count for a lot. First impressions are everything, right? Especially when it comes to the first interaction with a new brand. We were really impressed with how Spiritless put together its influencer kits.
How to make two classics with Kentucky 74
Spiritless Mint Julep
- 2 oz Spiritless Kentucky 74
- 1/2 oz locally made simple syrup
- 3 Fresh mint leaves
Directions: Combine the simple syrup and mint into a cup and muddle. Add Kentucky 74, fill with crushed ice, and stir.
New Fashioned
- 2 oz Spiritless Kentucky 74
- 1/2 oz locally made simply syrup
- 3 dashes Angostura Bitters
- 1 Orange Peel
Directions: Combine simply syrup and bitters with Kentucky 74 and stir well. Add generous ice and stir until chilled. Zest an orange peel over the glass and add as garnish.
While the team is launching Kentucky 74 as their first product, they are passionate about scaling their business to provide a comprehensive line of high-quality Spiritless solutions to the beverage world. The Spiritless team can envision the day that any consumer can walk into any bar, choose a (zero-proof) cocktail, and #orderitspiritless.
Celebrations are not limited just to those consuming alcohol. Whether you’re enjoying a nice meal at home or you’re out on the town doing something fun and festive, companies like Spiritless are making it easier and easier for those of us living an alcohol-free life to feel a part of and we are here for that! Why? Because drunk never looks good.
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Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
Times are tough for everyone. Do you or someone you know need access to resources?
Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
