On a balmy Wednesday night in NYC, Free Spirits made a splashy debut on the East Coast with a launch party at Ella Funt, the East Village’s glitter-drenched haven for nightlife royalty. The event marked the beginning of a four-month pop-up celebrating no-and-low ABV cocktails—and if opening night is any indication, the zero-proof scene has officially arrived.
The Vibe: A Toast Without the Hangover
Hosted by Free Spirits founder Milan Martin, the evening delivered a stylish blend of celebration and education. Guests sipped inventive mocktails, mingled with nightlife icons like Amanda Lepore and Julia Fox, and got a first-hand look at how Free Spirits is reframing the drinking experience—flavor-first and alcohol-optional.
The menu was a masterclass in zero-proof mixology. Signature cocktails featured the full lineup: The Spirit of Bourbon, Gin, Tequila, and Milano. The “Smoked Cherry Old Fashioned” offered depth and drama, while the watermelon fruit-forward margarita had more than a few guests doing double takes. The Spirit of Bourbon sparked conversation: some praised its smoky character, especially when mixed with cola or citrus, while others found it best suited for cocktails, rather than sipping it neat.
The event also highlighted a significant cultural shift: NYC is ready for more sober-positive nightlife. Bartenders, beverage directors, and industry insiders left buzzing (in a good way) about the future of inclusive, intentional drinking experiences.
Why It Mattered
This wasn’t just a product launch—it was a statement. Free Spirits proved that going booze-free doesn’t mean giving up bold flavors, beautiful presentation, or the buzz of a great night out. Whether you’re sober, sober-curious, or just slowing down, this pop-up offers something elevated, exciting, and entirely hangover-free.
But don’t take my word for it, Free Spirits has a four-month residency at Ella Funt for the next four months! Check it out from now until September!
📍 Ella Funt | 78-80 E 4th St, NYC
🗓️ Running now through September
📸 @drinkfreespirits | @ellafunt.nyc
SOBER EVENTS at The Sober Curator keeps you in the loop on alcohol-free gatherings happening nationwide. From sober comedy shows and non-alcoholic tastings to festivals, retreats, and sporting events, we highlight vibrant, community-driven experiences from coast to coast. Our goal? To keep you entertained, inspired, and connected—no matter where you live. Need more sober time than one event? We’ve got your back with our Sober Retreat Calendar.
Welcome to HAPPY EVERY HOUR, your go-to hub for all things NA (non-alcoholic). We review alcohol-free beers, ciders, wines, spirits, RTDs (ready-to-drink), and share NA cocktail recipes that taste just as good—if not better—than the boozy originals. Whether you’re sober, sober-curious, or just taking a break, this is where great taste meets zero proof.
TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … #becausedrunkneverlooksgood.
SOBER IN NYC – EVENTS: Get ready to dive into NYC’s sober scene—where zero-proof and sober-curious vibes are as iconic as our city’s skyline! We’re your go-to guide for all the coolest spots to enjoy elevated, alcohol-free experiences. Picture this: vibrant venues where unforgettable moments happen, from trendy NA bottle shops to electrifying recovery game nights with the Yankees or Knicks. Our community is shaking up social norms and turning wellness-focused lifestyles into the latest trend.
Whether you’re a native New Yorker, just passing through, or somewhere in between, everyone’s welcome to raise their glass—without the booze. Discover why NYC’s sober scene is as refreshing as a walk through Central Park. Trust us, you’re in for an amazing time!
Got an event, product, restaurant, experience, or story rooted in the Big Apple? We’re all ears! Drop us a line at thesobercurator@gmail.com or slide into our DMs on social media.
All the cool kids go to rehab…
Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
