Restaurant operator and breathwork instructor Cesar Vallin joins the Sober Curator Podcast to share transformative insights on choosing clarity, building resilience, and living a fulfilling sober lifestyle—one cold plunge at a time.
The Pivotal Moment: Facing the Truth About Substance Use
On the latest episode of The Sober Curator, host Alysse Bryson, co-host Kim Parsley, and guest Cesar Vallin dive headfirst into the complexities and revelations of sobriety, especially when it comes to working in environments where drinking is often considered the norm. Cesar, known for his entrepreneurial ventures like San Diego’s Cloak and Petal and for embracing cutting-edge wellness routines, shares a deeply personal story of his first New Year’s Eve after committing to sobriety.
It wasn’t a dramatic intervention or a public rock bottom that awakened Cesar, but rather an intimate, visceral response to a glass of premium tequila. As he describes holding—then contemplating—a shot of 1942, he’s struck by an outpouring of emotion and flashbacks to solitary, destructive drinking. The internal debate mirrored that familiar “life flashing before your eyes” near-death experience. “It’s not about now, it’s about tomorrow. How will you feel about this tomorrow?” a friend observed, nudging him toward self-awareness. It was this moment that Cesar reclaimed agency over his life, recognizing not only his alcoholism, but a deeper pattern of self-medication across substances.
Sobriety in a Booze-Fueled Industry
Hospitality is infused with celebration—and often with alcohol. So, how does someone in Cesar’s position navigate such a charged environment, day in and day out? Surprisingly, Cesar insists that abstaining is easy now, but it’s less about battling temptation and more about cultivating presence and authenticity.
He notes that many of the social pressures around drinking stem from unresolved trauma and social anxiety, which he’s learned to manage through vulnerability, professional development, and routine. He’s invested heavily in personal growth, attending emotional intelligence workshops and training in modalities like Wim Hof breathwork. It’s this multidimensional approach—not just giving up alcohol, but engaging deeply with clarity and self-examination—that has fueled his continued professional and personal success.
A New Way to Lead: Sobriety and Business Transformation
For a long time, Cesar admits, sobriety didn’t immediately “fix” his business habits. He brought old patterns—impatience, narcissism, lashing out—into his ventures. But sobriety offered the foundation to evolve into a leader with genuine emotional intelligence, empathy, and a willingness to accept feedback. Consulting and business growth followed as an organic byproduct of this transformation.
“I’ve developed, through my experiences, into a tour guide. I could take you to a place where most travel agents have never traveled,” Cesar explains, highlighting the authenticity and lived wisdom he brings to his clients. Habits, routines, and honest self-inquiry are as vital as sound business systems in entrepreneurial growth.
Breathwork and Cold Plunges: Tools for Resilience
Cesar’s daily routine includes Wim Hof breathwork and cold plunges, practices he attributes to fostering the mindfulness and composure that sobriety first unlocked. His morning breathwork ritual grounds him, helping him gracefully process stress, loss, and adversity. These “habit stacks” aren’t just about physical health—they’re crucial for maintaining mental clarity and emotional resilience, especially during life’s most challenging stretches.
He doesn’t promote these practices as cure-alls or obligations; rather, they’re anchors that help him navigate both personal and professional storms. He’s witnessed firsthand their transformative influence on family life, with even his children participating in breathwork and cold plunging.
Embracing Change in Hospitality: The Rise of Non-Alcoholic Menus
As a restaurateur, Cesar observes that the hospitality industry is slowly transforming, too. Cloak and Petal’s non-alcoholic offerings have expanded from a single beer to a dedicated menu section with multiple cocktails and zero-proof beers. While alcohol sales remain dominant, demand for sober options is growing, especially among younger generations. The new sober-curious movement, Cesar predicts, mirrors the decades-long shift in attitudes towards smoking.
“It’s not about being better or worse; it’s about having options,” he reflects, echoing Alysse’s excitement over the increasing visibility of creative, festive, alcohol-free drinks in mainstream restaurants.
From Ordinary to Extraordinary: Defining Fun in Sobriety
In closing, Cesar embodies a profoundly rewarding sober lifestyle rooted in presence, family, and simple pleasures—like indulging a sweet tooth with his loved ones or savoring quiet moments with his dog. Once overshadowed by high-octane nightlife, these everyday joys now define his sense of fun and fulfillment.
His message is clear: sobriety isn’t just about abstaining from substances. It’s about building a life that embraces all the “ordinary” moments—and turns them into something extraordinary.
Connect with Cesar Vallin
You can follow Cesar’s journey and updates about his wellness platform “Ready For All” on Instagram at @cesar_readyforall. If you’re in San Diego, swing by Cloak and Petal, and stay tuned for his upcoming ventures blending Japanese and Latino subcultures.
Hosted by Alysse Bryson & Tamar Routly, and produced by Podcast Impact Studio, The Sober Curator Podcast brings sober lifestyle, pop culture, & recovery to the mic. Alongside Alysse & Tamar, rotating global contributors join as co-hosts to explore zero-proof drinks, sober travel, quit lit, entertainment, & mental health. This is sober media with personality, perspective, & a glitter bomb of honesty. Sober-curious or living alcohol-free, we’ve got you! We’re not here to help you get sober. We’re here to help you live sober: and love it.
It starts in a hotel lobby in Orlando. It ends with an invitation to Scottsdale. In between: inflatable walkers, a steam-filled hotel bathroom, Dollywood in full Dolly drag, sumo suits bought in bulk, and every sober travel hack we actually use.
Alysse and Tamar are joined by ride-or-die Sober Curator Amy Liz Harrison (50+ articles, 8 kids, airline-executive husband, carry-on always over the weight limit) for a masterclass in traveling sober and loving it. Because here's the thing about sober travel: you remember everything. Including the reason you got kicked out.
In this episode:
The Golden Girls incident at PodFest Orlando, and how Amy steamed an entire hotel bathroom trying to inflate a walker (ADHD time blindness is real, friends)
Dressed as Dolly at Dollywood. You would think there would be more of us. You would be wrong.
The airport hack every sober traveler should know: asking the gate agent to page ”a friend of Bill W.” Tamar has done it three times. People showed up.
Amy's research on 26 airports with interfaith prayer rooms, meditation spaces, and sensory-friendly quiet rooms, born from wishing recovery had its own USO
Why wearing sober merch while traveling turns strangers into your people (it's a team jersey, and your team is sober)
Travel hacks: Amy's secret-compartment vest, Tamar's carry-on conversion, and the time we got kicked out of the Neon Museum gift shop with our arms full of merchandise
THE BIG ONE: Cover Story, The Sober Curator's first-ever retreat
Cover Story Retreat: October 15 to 18, 2026
You didn't get sober to sit in the back row. Four days and three nights at the brand-new Kimpton Miralina Resort & Villas in Paradise Valley (Scottsdale), Arizona, in partnership with Evolve Retreats. All meals and NA beverages included. A 30-minute on-location photo shoot with photographer Barbie Hull. B-roll captured for you all weekend. A costume outing (it's Sober October, we will deliver). A group-built Sober in Scottsdale city guide. A live podcast recording. Sound baths and hikes for the wellness people, shopping and art galleries for the rest of us.
$3,299 single / $2,700 double. Prices go up August 21. Small group, think dinner party, not conference.
➤ Details + booking: https://evolveretreats.co/cover-story
Sober Shots from this episode:
”I've never had so much fun traveling as I have as a sober person because, wait for it, I remember everything.” (Alysse)
”What do we feel like doing today? Let's get in sumo costumes.” (Amy)
”It's the same thing as wearing a jersey. It's just your team sober.” (Amy)
”We don't need a lot of reason to do something dumb. Very little runway and we're taking off.” (Alysse)
”You didn't get sober to sit in the back row.” (Alysse)
Links + Goodies:
Cover Story Retreat: https://evolveretreats.co/cover-story
The Sober Curator luggage line (40% off for Backstage members): https://shopthesobercurator.com
Amy's 26 Airports article: https://thesobercurator.com/sober-travel-airport-quiet-rooms/
Golden Girls outing reel: https://www.instagram.com/reel/DTjw5wpjUzB/
Inflatable walkers affiliate link, because of course: https://amzn.to/3S2r85s
The Sober Curator Rolodex: https://thesobercurator.com/the-sober-curator-rolodex/
The Sober Sip newsletter: https://www.thesobercuratornewsletter.com/
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SOBRIETY IN THE CITY – SAN DIEGO: Owning a Successful Bar While Maintaining Sobriety – Cesar Vallin’s Story at Cloak & Petal
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