Restaurant operator and breathwork instructor Cesar Vallin joins the Sober Curator Podcast to share transformative insights on choosing clarity, building resilience, and living a fulfilling sober lifestyle—one cold plunge at a time.
The Pivotal Moment: Facing the Truth About Substance Use
On the latest episode of The Sober Curator, host Alysse Bryson, co-host Kim Parsley, and guest Cesar Vallin dive headfirst into the complexities and revelations of sobriety, especially when it comes to working in environments where drinking is often considered the norm. Cesar, known for his entrepreneurial ventures like San Diego’s Cloak and Petal and for embracing cutting-edge wellness routines, shares a deeply personal story of his first New Year’s Eve after committing to sobriety.
It wasn’t a dramatic intervention or a public rock bottom that awakened Cesar, but rather an intimate, visceral response to a glass of premium tequila. As he describes holding—then contemplating—a shot of 1942, he’s struck by an outpouring of emotion and flashbacks to solitary, destructive drinking. The internal debate mirrored that familiar “life flashing before your eyes” near-death experience. “It’s not about now, it’s about tomorrow. How will you feel about this tomorrow?” a friend observed, nudging him toward self-awareness. It was this moment that Cesar reclaimed agency over his life, recognizing not only his alcoholism, but a deeper pattern of self-medication across substances.
Sobriety in a Booze-Fueled Industry
Hospitality is infused with celebration—and often with alcohol. So, how does someone in Cesar’s position navigate such a charged environment, day in and day out? Surprisingly, Cesar insists that abstaining is easy now, but it’s less about battling temptation and more about cultivating presence and authenticity.
He notes that many of the social pressures around drinking stem from unresolved trauma and social anxiety, which he’s learned to manage through vulnerability, professional development, and routine. He’s invested heavily in personal growth, attending emotional intelligence workshops and training in modalities like Wim Hof breathwork. It’s this multidimensional approach—not just giving up alcohol, but engaging deeply with clarity and self-examination—that has fueled his continued professional and personal success.
A New Way to Lead: Sobriety and Business Transformation
For a long time, Cesar admits, sobriety didn’t immediately “fix” his business habits. He brought old patterns—impatience, narcissism, lashing out—into his ventures. But sobriety offered the foundation to evolve into a leader with genuine emotional intelligence, empathy, and a willingness to accept feedback. Consulting and business growth followed as an organic byproduct of this transformation.
“I’ve developed, through my experiences, into a tour guide. I could take you to a place where most travel agents have never traveled,” Cesar explains, highlighting the authenticity and lived wisdom he brings to his clients. Habits, routines, and honest self-inquiry are as vital as sound business systems in entrepreneurial growth.
Breathwork and Cold Plunges: Tools for Resilience
Cesar’s daily routine includes Wim Hof breathwork and cold plunges, practices he attributes to fostering the mindfulness and composure that sobriety first unlocked. His morning breathwork ritual grounds him, helping him gracefully process stress, loss, and adversity. These “habit stacks” aren’t just about physical health—they’re crucial for maintaining mental clarity and emotional resilience, especially during life’s most challenging stretches.
He doesn’t promote these practices as cure-alls or obligations; rather, they’re anchors that help him navigate both personal and professional storms. He’s witnessed firsthand their transformative influence on family life, with even his children participating in breathwork and cold plunging.
Embracing Change in Hospitality: The Rise of Non-Alcoholic Menus
As a restaurateur, Cesar observes that the hospitality industry is slowly transforming, too. Cloak and Petal’s non-alcoholic offerings have expanded from a single beer to a dedicated menu section with multiple cocktails and zero-proof beers. While alcohol sales remain dominant, demand for sober options is growing, especially among younger generations. The new sober-curious movement, Cesar predicts, mirrors the decades-long shift in attitudes towards smoking.
“It’s not about being better or worse; it’s about having options,” he reflects, echoing Alysse’s excitement over the increasing visibility of creative, festive, alcohol-free drinks in mainstream restaurants.
From Ordinary to Extraordinary: Defining Fun in Sobriety
In closing, Cesar embodies a profoundly rewarding sober lifestyle rooted in presence, family, and simple pleasures—like indulging a sweet tooth with his loved ones or savoring quiet moments with his dog. Once overshadowed by high-octane nightlife, these everyday joys now define his sense of fun and fulfillment.
His message is clear: sobriety isn’t just about abstaining from substances. It’s about building a life that embraces all the “ordinary” moments—and turns them into something extraordinary.
Connect with Cesar Vallin
You can follow Cesar’s journey and updates about his wellness platform “Ready For All” on Instagram at @cesar_readyforall. If you’re in San Diego, swing by Cloak and Petal, and stay tuned for his upcoming ventures blending Japanese and Latino subcultures.

Hosted by Alysse Bryson & Tamar Routly, and produced by Podcast Impact Studio, The Sober Curator Podcast brings sober lifestyle, pop culture, & recovery to the mic. Alongside Alysse & Tamar, rotating global contributors join as co-hosts to explore zero-proof drinks, sober travel, quit lit, entertainment, & mental health. This is sober media with personality, perspective, & a glitter bomb of honesty. Sober-curious or living alcohol-free, we’ve got you! We’re not here to help you get sober. We’re here to help you live sober: and love it.
A note before you listen: we recorded this episode in late July, several weeks before Hayden Panettiere died on August 16 at the age of 36. We are publishing it as recorded rather than editing her out. Her cause of death has not been released and we are not speculating. We recorded a separate conversation about her death, and it is the episode right before this one. If this is landing hard for you: 988 is the Suicide & Crisis Lifeline, call or text. SAMHSA's National Helpline is 1-800-662-4357, free and confidential, 24/7.
Three memoirs. Three completely different humans. One question: what does it cost to numb yourself when the whole world is watching?
Alysse and Tamar pull three of The Sober Curator's most avid readers into a panel on the year's biggest quit lit: “Famesick” by Lena Dunham, “We Did OK, Kid” by Anthony Hopkins, and “This Is Me: A Reckoning” by Hayden Panettiere. Nobody read all three. Everybody has opinions. Sobee scores at the end, and house rules say you cannot score a book you didn't read.
In this episode:
– Amy Liz Harrison's book hack from her 10th grade English teacher days: first paragraph, last paragraph, skim the middle, finish in an hour
– Why The Sober Curator was almost called The Sober Critic, and the epiphany that killed the name
– “Famesick”: medical trauma, opioids, and a memoir that flatly refuses to be a before-and-after
– “We Did OK, Kid”: the blackout drive Anthony Hopkins had to be told about afterward
– Patti Clark and Alysse on what actually stops you, and it isn't what you'd do to yourself
– “This Is Me: A Reckoning” Hayden Panettiere on acting at 11 months old, a mother who was also the manager, and postpartum depression nobody names out loud
– The Sobee score lightning round, plus a quarter-point scoring controversy
Sober Shots:
”Quit lit used to mean one shelf on a bookstore nobody browsed on purpose.” (Alysse)
”There are books that I just wanna eat like a really juicy nectarine and just bite into it and just get sticky.” (Patti)
Mentioned in this episode:
– Mixtape with The Sober Curator zine: https://shopthesobercurator.com/collections/the-mixtape
– Cover Story Retreat, November 1-4, Scottsdale: https://evolveretreats.co/cover-story-hermosa-inn/
– Anne Marie Cribbin's Famesick review: https://thesobercurator.com/famesick-lena-dunham-review-addiction-recovery/
– Toni Will, Rebellious Success: https://amzn.to/4x65SeD
Getting sober matters. Staying sober matters more.
SEASON 2 MERCH: https://shopthesobercurator.com/
This episode is brought to you by Aura House. Save 10% with code TSC10: https://go.shopmy.us/p-64140200
SC RESOURCES:
– Alcohol + Substance Use Disorder Guide
– Recovery Nonprofit Resource Guide
– LGBTQ+ Recovery Resource Guide
CONNECT: www.thesobercurator.com | The Sober Sip newsletter: https://www.thesobercuratornewsletter.com/ | @thesobercurator on Instagram, X, TikTok, YouTube + Pinterest
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Hosted by Alysse Bryson with co-host + producer Tamar Routly. For informational and entertainment purposes only; not a substitute for professional advice.
Music: TSC S2 theme ”Sober Shots” created by Alysse Bryson using Suno AI, under Suno’s commercial license.


SOBRIETY IN THE CITY – SAN DIEGO: Owning a Successful Bar While Maintaining Sobriety – Cesar Vallin’s Story at Cloak & Petal

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