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Home - Pathfinder’s Michael Toscano Talks Sober Nightlife and Non-Alcoholic Trends
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Pathfinder’s Michael Toscano Talks Sober Nightlife and Non-Alcoholic Trends

Alexandra NymanBy Alexandra NymanMay 21, 20254 Mins Read
Pathfinder's Michael Toscano Talks Sober Nightlife and Non-Alcoholic Trends
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Pathfinder's Michael Toscano Talks Sober Nightlife and Non-Alcoholic Trends

The Sober Curator Podcast’s 13th episode welcomes Michael Toscano, a Brooklyn-based hospitality veteran who transitioned from mixing award-winning martinis at Dante, once crowned the world’s #1 bar, to championing non-alcoholic spirits with The Pathfinder. Toscano’s journey, candidly shared with hosts Alysse Bryson, Tamar Routly, and Alex Nyman, offers a front-row seat to the changing landscape of sobriety—one where grown-up, complex zero-proof beverages and authentic community take center stage.

The conversation kicks off by debunking the myth that sobriety is all rainbows, butterflies, and immediate self-improvement. Toscano recalls a pivotal personal moment three months into his sober life: a candid confrontation with his wife, Brooke, on a train platform. Her honest question—“Why are you being such a dick right now?”—pulled back the curtain on the emotional work required in recovery. Michael realized sobriety wasn’t just subtracting alcohol, but facing truths, processing emotions, and building new habits.

Having grown up around recovery, he knew the lingo and community, but it took lived sobriety to understand the effort and self-discovery truly involved. “That was the moment I really realized it was about to get hard,” Toscano admits, setting the stage for a conversation about meaningful transformation beyond abstinence.

From Whisky to Pathfinder: Authenticity in the Non-Alcoholic Movement

Transitioning from serving (and selling) premium bourbon at Woodford Reserve to leading the charge for The Pathfinder, one of the fastest-growing non-alcoholic spirits brands, was both practical and deeply personal for Toscano. What made the leap possible? Supportive colleagues and a corporate culture that embraced, rather than shunned, sobriety. The validation was powerful: “We got you 100%. Don’t worry about it.”

Yet, authenticity beckoned. Toscano ultimately left his whiskey role, not out of shame, but because it no longer reflected his truth—paving the way to work with non-alcoholic brands. A chance encounter with The Pathfinder team during Seattle Cocktail Week, connections forged with like-minded friends, and the eventual opportunity to build Pathfinder’s presence in New York marked his new chapter.

Moving Beyond Juice Boxes: The Maturation of Zero-Proof Culture

A recurring motif in Toscano’s dialogue is the call for sophistication in non-alcoholic options: “Death to the juice box.” He laments the typical syrupy, simplistic ‘mocktails’ offered at too many bars—an afterthought compared to ambitious, complex cocktail menus. For Toscano, true hospitality means everyone at the bar, drinker or not, feels valued and celebrated.

He envisions a near future where zero-proof becomes the norm, akin to the vegan or vegetarian menu evolution. No more “lemon, ginger, and simple syrup” as the only non-alcoholic option—he demands drinks “with the same amount of enthusiasm and dedication” as their spirited counterparts.

With insight and humor, Toscano and Bryson discuss generational shifts: Gen Z is drinking less, and by 2030, alcoholic consumption may carry a cultural taboo similar to smoking today. Still, Toscano predicts a rise in “low-ABV” culture—drinks with reduced alcohol— alongside the continued growth of no-alcohol alternatives.

The “zebra striping” trend is proof: consumers alternate between alcoholic and non-alcoholic beverages in a single night, blending experience and well-being. Ultimately, the point isn’t prohibition—it’s choice, balance, and belonging.

Community, Service, and the Pay-It-Forward Effect

Toscano’s impact extends beyond drinks. Moments of personal connection—an email from someone 50 days sober, inspired by a single conversation—fuel his passion. In his words, working for The Pathfinder allows him to serve others authentically, “the closest thing I can do in my life to being of service.” This sentiment echoes throughout the recovery community: show up authentically, help without expectation, and celebrate every milestone, no matter how small.

Episode 13 of The Sober Curator Podcast reveals a movement as much about quality drinks as it is about deep, honest living. Toscano’s story of resilience, innovation, and hospitality shows that you don’t have to choose between great vibes and sober living. As he urges, getting sober is just the start—staying sober, showing up for others, and demanding the best for everyone at the bar is where the real magic happens.

Listen to Episode 13 Now
Pathfinder’s Michael Toscano Talks Sober Nightlife and Non-Alcoholic Trends – The Sober Curator

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Getting sober is one thing—but staying sober? That’s where the real adventure begins.

This show is for you if you’ve ever wondered:
– Where can I find inspiring sober podcasts, apps, and creators?
– How do I give back or stay plugged into the sober community
– What are the best sober-friendly drinks and travel tips?
– Where do I find the good NA drinks that don’t taste like regret?

The Sober Curator is your go-to for sober pop culture, booze-free travel, apps, creators, and community.
We’re not here to help you get sober.
We’re here to help you live sober—and love it.

Sobriety Has Gone to the Dogs: Pet Wine & Sober Culture
byAlysse Bryson

In this laugh-out-loud edition of Hot Takes, Alysse Bryson, Lane Kennedy, and Tamar Routly tackle the ultimate sober pop-culture curveball: a New Zealand company launching “alcohol-free wine” for pets. From “Pinot Meow” wordplay to capitalism’s cuteness complex, the trio debates whether sobriety has gone too far—or just gone mainstream. Expect irreverent humor, quick-witted banter, and a reminder that the sober movement is officially everywhere… even in your dog’s water bowl. 

Takeaways: 

  • Pet-friendly “non-alcoholic wine” is a real (and weird) thing. 

  • The sober movement is booming—and marketers are cashing in. 

  • Capitalism meets cuteness in the new sober-product craze. 

  • Sometimes sobriety needs a sense of humor to stay grounded. 

    • Staying sober matters—but laughing about it matters, too. 

    Key Timestamps: 

     00:00 Sobriety has gone to the dogs – literally. 

     04:00 Pet wine, Prozac for dogs, and the marketing of “calm.” 

     06:00 Gluten-free lip gloss? Alysse draws the line. 

     09:00 Lane’s pet stroller confession (and public scandal). 

     12:00 Can recovery culture jump the shark? 

     15:00 Final take: Sobriety is officially cool—maybe too cool. 

    Notable Mentions: 

    • “Mutley” Alcohol-Free Pet Wine (New Zealand) 

    • Liquid Death – the sober cool-kid water brand 

    • The Sober Curator’s “Happy Every Hour” segment 

    CTA: 

    Subscribe, leave a review, and send us your favorite weird sober news stories at thesobercurator@gmail.com. 

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    Follow & Subscribe: 

     If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Plus, the first 50 reviews on Apple Podcasts can win a limited-edition Sober Curator fanny pack! 

    Send Feedback: 

     Email us at thesobercurator@gmail.com — we’d love to hear your stories or see your weirdest sober finds. 

    Getting sober matters. Staying sober matters more. 

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    Welcome to HAPPY EVERY HOUR, your go-to hub for all things NA (non-alcoholic). We review alcohol-free beers, ciders, wines, spirits, RTDs (ready-to-drink), and share NA cocktail recipes that taste just as good—if not better—than the boozy originals. Whether you’re sober, sober-curious, or just taking a break, this is where great taste meets zero proof.

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    Our archives are neatly organized so you can easily explore Recovery Podcastland—featuring our favorite recovery-based podcasts from across the globe—and the TSC Podcast Network, where we share our own original shows on sober lifestyle, pop culture, travel, entertainment, and more.

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    Alexandra Nyman is a fashion designer, marketing professional, and the founder of the Break Free Foundation. When she is not screaming at the top of her lungs, advocating for change, she can be found taking a million pictures of her cat and playing way too much Animal Crossing.

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