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    Home - National Recovery Month 2026: Celebrating The Great American Recovery
    HEALTH & WELLNESS

    National Recovery Month 2026: Celebrating The Great American Recovery

    Ashley SunderlandBy Ashley SunderlandSeptember 5, 20266 Mins Read
    National Recovery Month
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    Every September, communities across the United States recognize National Recovery Month—a time to celebrate the people, families, and communities whose lives have been transformed through recovery. Established in 1989, Recovery Month was created to shift the public conversation away from shame, stereotypes, and illness alone and toward hope, healing, resilience, and the meaningful lives people build in recovery.

    Recovery is not a solitary journey. It is nurtured through compassion, connection, opportunity, and the belief that change is possible. Recovery Month recognizes not only people in recovery, but also the many people who walk alongside them: prevention professionals, treatment providers, peer-support specialists, recovery community organizations, families, employers, community leaders, and countless others. When support is accessible, judgment can give way to understanding. When people have opportunities to connect, contribute, and belong, recovery has room to take root and flourish.

    That same spirit is reflected in The Great American Recovery, a national initiative being advanced by the U.S. Department of Health and Human Services and SAMHSA to strengthen prevention, treatment and recovery through collaboration among communities, healthcare systems, faith organizations, employers and people with lived experience.

    SAMHSA—the Substance Abuse and Mental Health Services Administration, an agency within the U.S. Department of Health and Human Services—supports national efforts related to prevention, treatment, harm reduction, recovery, behavioral health, and access to care and crisis support.

    SAMHSA’s The Great American Recovery Toolkit offers shareable resources, weekly themes, social media content, digital tools, and other materials designed to help individuals and organizations amplify the message of recovery throughout September and beyond.

    Recovery Out Loud Matters

    Mental health and substance use conditions affect millions of individuals and families. Yet stigma, fear, and misinformation can prevent people from reaching out for help—or from speaking openly about their experiences.

    National Recovery Month offers a different narrative. It shines a light on the courage it takes to ask for help, the strength required to keep showing up, and the profound transformations that can unfold when people are met with dignity, compassion, and support.

    Publicly celebrating recovery matters because it:

    • Reduces stigma by replacing harmful assumptions with real stories of healing, resilience, and possibility.
    • Encourages people to seek support by reminding those who are struggling that they are not alone—and that recovery is possible.
    • Honors the people who support recovery, including family members, friends, peers, professionals, and communities.
    • Builds recovery-ready communities where people can access treatment, housing, employment, wellness resources, meaningful connection, and opportunities to thrive.
    • Strengthens support for behavioral health by reminding policymakers and the public that accessible, effective services benefit individuals, families, workplaces, and entire communities.

    Recovery is about so much more than walking away from what once held us back. It is about turning toward everything that makes life worth living—the relationships we rebuild, the purpose we rediscover, the dreams we dare to pursue, and the possibilities we once could not imagine for ourselves.

    Ways to Participate in National Recovery Month

    You don’t have to be a treatment professional or a person in recovery to be part of the movement. Everyone has a role in creating communities where people feel seen, supported, and valued.

    • Share a recovery-focused message that promotes hope and reduces stigma. Join the virtual International Recovery Walk, where people from 45 countries will come together to celebrate the power of connection.
    • Explore The Sober Curator’s Sober Events Calendar to find a local recovery walk, rally, community gathering, speaker event, or remembrance event.
    • Invite a peer-support professional, person with lived experience, or recovery organization to speak at your workplace, school, faith community, or local event.
    • Learn the language of recovery. Explore The Sober Curator’s Glossary of Addiction and Recovery Terms to better understand person-centered language and avoid labels that can reinforce stigma.
    • Find support and resources through The Sober Curator’s Resource Guide, featuring international, national, and local recovery resources.
    • Help create a more supportive workplace by taking steps toward becoming a Recovery-Ready Workplace.
    • Share this article with colleagues, friends, family, and your social networks. Sometimes, a simple message of support can reach someone who needs it more than we realize.

    We Recover Together

    National Recovery Month is more than a September observance. It is an opportunity to challenge stigma, celebrate progress, amplify lived experience, and remind one another that recovery is possible.

    Let’s continue building communities where no one has to recover alone—where asking for help is met with compassion rather than shame, where people have access to the support and opportunities they need to thrive, and where individuals are seen not for who they were in their past, but for who they are becoming. And when we create communities rooted in connection, compassion, and possibility, we all become part of the recovery story.


    National Pay It Forward Day

    PAY IT FORWARD NON PROFIT RESOURCE GUIDE: At The Sober Curator, we believe in the power of giving. Whether it’s through volunteering your time, using your unique talents, or donating money, giving back to the community has numerous benefits. Not only does it make us better humans, but studies have shown that those who give are happier, have longer lifespans, and feel more connected to the world around them.


    FAMILY RESOURCE GUIDE: Families play a pivotal role in both the path to and through recovery. Research shows that individuals with strong family support have significantly better outcomes, including higher rates of sustained sobriety and improved mental well-being.

    According to SAMHSA, people in recovery who receive active support from family members are twice as likely to remain sober and successfully engage with treatment plans. In fact:

    • Recovery programs with family involvement see over 60% higher adherence to treatment protocols.
    • Nearly 90% of people in recovery credit family or caretaker emotional support as a significant factor in their continued sobriety.
    • Active family engagement reduces relapse risk, helps establish healthy routines, and strengthens motivation and accountability.

    Why Family Support Matters:

    • Reduces stigma & isolation – Acceptance and understanding foster belonging.
    • Boosts mental well-being – Emotional support can help prevent or manage co-occurring mental health issues.
    • Promotes healthy lifestyles – Families encourage adherence to recovery plans and positive daily habits.
    • Builds accountability – Ongoing connection provides motivation and stability.

    When families commit to learning about addiction, joining support groups, and actively participating in recovery, their involvement becomes transformative—not just supportive. Recovery is a collective journey, and compassionate, informed family engagement can be the foundation for lasting change.

    Additional Resources:

    • Alcohol & Substance Use Disorder Guide
    • Nonprofit Recovery Resource Guide
    • Family Resource Guide
    • LGBTQ+ Recovery Resource Guide
    • Glossary of Addiction & Recovery Terms
    • Recovery Stories
    • Break Free Foundation – Scholarships for those unable to afford inpatient treatment

    If you or someone you love is in immediate danger, call 911. If you are in crisis and need immediate help, call 988.


    We know you’re a skimmer. We wrote a newsletter for skimmers.

    Short intros. Quick hits. Headlines that tell you exactly what you’re getting. Read it in the school pickup line, on the treadmill, or while pretending to listen on a conference call.

    The Sober Sip: three times a week, zero fluff.

    Resources Are Available

    If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

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    What is National Recovery Month?
    National Recovery Month is observed every September in the United States to celebrate people in recovery, promote evidence-based treatment and recovery practices, and recognize the families, professionals and communities that support recovery. It began in 1989.

    When is National Recovery Month 2026?
    National Recovery Month takes place throughout September 2026. Communities across the country mark the month with recovery walks, educational events, rallies, storytelling campaigns and other activities focused on hope, connection and recovery.

    What is The Great American Recovery?
    The Great American Recovery is a current national initiative focused on strengthening addiction prevention, treatment and recovery through collaboration among government, healthcare providers, faith communities, employers, families and people with lived experience.

    How can I participate in National Recovery Month?
    You can share recovery-focused messages, attend a recovery walk or community event, invite someone with lived experience to speak, learn person-centered recovery language, support recovery-friendly workplaces or connect people with trusted recovery resources.

    Why does publicly celebrating recovery matter?
    Recovery Month helps challenge stigma, highlight real stories of healing and resilience, encourage people to seek support and recognize the families, peers, professionals and communities that make recovery possible.

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    Ashley Sunderland
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    Ashley Sunderland is a Twin Cities-based Licensed Alcohol and Drug Counselor, Certified Prevention Professional, and Peer Recovery Specialist who brings both professional expertise and personal experience to her work. Through compassionate advocacy and evidence-based education, she empowers clients to achieve lasting transformation on their unique recovery journeys. Ashley is at the forefront of normalizing alcohol-free living and advancing wellness-focused lifestyles through her specialized work in the rapidly growing non-alcoholic beverage industry. As a non-alcoholic beverage consultant, she collaborates with brands and influencers to expand quality options for individuals embracing sobriety or mindful consumption, helping to reshape social drinking culture. As a contributing writer and content creator at The Sober Curator, Ashley provides valuable resources and authentic storytelling that makes zero-proof living vibrant, accessible, and celebrated. Her work demonstrates that an alcohol-free lifestyle is both fulfilling and joyful. Ashley is expanding her therapeutic practice to include holistic healing modalities and is currently pursuing certification in Equine-Assisted Therapy. In partnership with Serenity Farm & Stables in Watertown, Minnesota, she is integrating innovative recovery approaches that harness the transformative power of the human-animal bond, providing clients with unique pathways for healing and personal growth. Connect with Ashley to explore her initiatives in the recovery community, the transformative power of equine therapy, her dedication to the non-alcoholic movement, and her mission to raise the bar on what it means to celebrate, socialize, and thrive sans alcohol!

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