
The beer blogging world just got a little more sober—and we’re here for it.
Happy Every Hour, our unapologetically fun column covering non-alcoholic beers (with a generous side of ’90s nostalgia), just landed at #54 on FeedSpot’s Top 100 Beer Blogs. That’s right—our little corner of the internet, dedicated to proving that sober and social can coexist, is making waves in a traditionally booze-soaked space.
And from what we can tell? Every other blog ahead of us is focused on alcoholic beer.
So what does that mean? It means The Sober Curator isn’t just showing up in the conversation—we’re shifting it.
Beer Culture is Changing—And We’re Part of the Revolution
For decades, beer culture has been synonymous with alcohol. But the rise of non-alcoholic beer (hello, craft breweries embracing the sober curious movement!) proves that a new generation of drinkers is rewriting the rules. Whether you’re sober, sober-curious, or just looking for a break from the buzz, NA beers are here to stay—and we’re here to review, recommend, and reminisce about them.
Since launching Happy Every Hour, we’ve taste-tested some of the best (and worst) non-alcoholic beers on the market—all while weaving in the undeniable magic of the ’90s. Because let’s be real, NA beers taste better when paired with a Blockbuster night, a Tamagotchi, or a “You Got It, Dude” GIF.
What’s Next?
This recognition is a huge win, but we’re just getting started. Expect more reviews, more throwback references, and maybe even some IRL sober beer tastings (because why not?).
And if you haven’t already, subscribe to The Sober Curator weekly email newsletter so you never miss a sip—or a Saved by the Bell reference.
🥂 Cheers to being the coolest (and only) sober beer blog in the top 100! And we also want to give a
📢BIG SHOUT OUT TO JUSTIN LAMB 📢
for making all of the NA beer magical reviews happen behind the scenes. Fun fact, he’s reviewed WELL OVER 100+ NA beers and there are NO SIGNS that he’s slowing down anytime soon.

HAPPY EVERY HOUR – NA BEERS + CIDERS: Welcome to the hub for all things NA, featuring reviews of alcohol-free beers, ciders, wines, spirits, RTDs (ready-to-drink), NA recipes, and so much more from behind the bar. #becausedrunkneverlooksgood

Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
