When The Real Margaret Josephs tells you she’s “always been the designated driver—and the life of the party,” you know she means it. Alongside her best friend and business partner Lexi Barbuto, she’s rewriting what it means to celebrate with Soirée—a luxury non-alcoholic drink brand that’s part beverage, part movement.
Soirée isn’t just a pretty can—it’s a vibe. Vintage prints, glamorous design, and flavor profiles that whisper Palm Springs and confidence. Think cucumber-mint lychee, watermelon-basil, or the new Café Spritz launching for Dry January. Each sip says: you belong here, no explanations needed.
For Margaret, the inspiration came from watching her mother’s complicated relationship with alcohol and realizing early on that fun doesn’t need a chaser. “There’s no stigma in not drinking,” she says. “You can still have a great time—and a great drink.”
That mindset drives Soirée’s mission: to end the awkwardness. No more whispering “what are you drinking?” at parties. No more soda water in plastic cups. With Soirée, everyone’s glass looks elevated, everyone feels included, and no one misses out.
Beyond the fashion and fizz, the women behind Soirée are focused on impact. They dream of bringing their brand to college campuses, giving young women an alternative to blackout culture. “We want a Soirée Society,” Margaret says, “where confidence is the buzz and safety is the standard.”
Their movement is also cultural. With Caesar’s Palace bringing Soirée to its Las Vegas venues just in time for BravoCon, it’s a sign of the times: even in Sin City, sober is in. “The party girls and the party boys deserve options,” Lexi says. “It’s not about restriction—it’s about freedom.”
By the end of the interview, it’s clear: Soirée isn’t selling drinks. It’s selling permission—to shine, to show up, to feel glamorous without the glass of regret.
As Alysse Bryson puts it: “The best kind of buzz is the one you remember.”
Follow along with Margaret & Lexi in all of social places and digital spaces:
- Website drinksoiree.com
- Website margaretjosephs.com
- On the ‘Gram: @drinksoiree @therealmargaretjosephs @thelifeofmrsb
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