When The Real Margaret Josephs tells you she’s “always been the designated driver—and the life of the party,” you know she means it. Alongside her best friend and business partner Lexi Barbuto, she’s rewriting what it means to celebrate with Soirée—a luxury non-alcoholic drink brand that’s part beverage, part movement.
Soirée isn’t just a pretty can—it’s a vibe. Vintage prints, glamorous design, and flavor profiles that whisper Palm Springs and confidence. Think cucumber-mint lychee, watermelon-basil, or the new Café Spritz launching for Dry January. Each sip says: you belong here, no explanations needed.
For Margaret, the inspiration came from watching her mother’s complicated relationship with alcohol and realizing early on that fun doesn’t need a chaser. “There’s no stigma in not drinking,” she says. “You can still have a great time—and a great drink.”
That mindset drives Soirée’s mission: to end the awkwardness. No more whispering “what are you drinking?” at parties. No more soda water in plastic cups. With Soirée, everyone’s glass looks elevated, everyone feels included, and no one misses out.
Beyond the fashion and fizz, the women behind Soirée are focused on impact. They dream of bringing their brand to college campuses, giving young women an alternative to blackout culture. “We want a Soirée Society,” Margaret says, “where confidence is the buzz and safety is the standard.”
Their movement is also cultural. With Caesar’s Palace bringing Soirée to its Las Vegas venues just in time for BravoCon, it’s a sign of the times: even in Sin City, sober is in. “The party girls and the party boys deserve options,” Lexi says. “It’s not about restriction—it’s about freedom.”
By the end of the interview, it’s clear: Soirée isn’t selling drinks. It’s selling permission—to shine, to show up, to feel glamorous without the glass of regret.
As Alysse Bryson puts it: “The best kind of buzz is the one you remember.”
Getting sober is one thing—but staying sober? That’s where the real adventure begins.
Hosted by Alysse Bryson and Tamar Routly, The Sober Curator Podcast is where the AF lifestyle meets pop culture, sass, and storytelling. Celebrity interviews, zero-proof finds, and bold convos with the coolest creatives in the sober community—delivered with irreverent charm and a glitter bomb of honesty.
Sober, sober-curious, or just here for good vibes without the hangover—we’ve got you.
We’re not here to help you get sober.
We’re here to help you live sober—and love it.
That’s a Wrap: The Season One Finale
It started because people kept pitching to be on a podcast that didn’t exist — so Alysse and Tamar built one. Now, 50+ episodes later, they’re closing out Season One with a look back at the wildest moments, the biggest lessons, and a tease of what’s coming in Season Two that’s going to change the game.
Alysse Bryson and Tamar Routly (aka T Booj) celebrate turning 50, recap their favorite Season One moments — from the Tchotchke Showdown to dressing up as aliens — and get real about the behind-the-scenes hustle of running a podcast with a global team of 38 contributors. Plus: the Sober Curator Rolodex, the Amplify Sober Voices event, a secret Spring launch, and why sobriety means you actually DO the things you dream about.
Episode Highlights
Alysse and Tamar both hit 50 and have officially run out of shits to give
The origin story: launching a podcast because people kept pitching to one that didn’t exist
Favorite Season One moments: Tchotchke Showdown, alien costumes, Adam Nemoy interview
The Sober Curator Rolodex — a free directory for sober business owners
Amplify Sober Voices recap and collaborating with sober content creators
Season Two teasers: YouTube Lives, listener participation, and a mystery Spring launch
Sober Shot
“That’s what happens when you live a sober lifestyle. You don’t just talk about doing shit. You actually end up going and doing the things you’ve dreamed about.” — Alysse Bryson
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About:
Sobriety isn’t the end of the party—it’s just the start of a better one. Hosted by Alysse Bryson, media powerhouse and sobriety’s ultimate hype woman, and joined by Sober Curator contributors, The Sober Curator Podcast* delivers bold convos, pop culture deep dives, and zero-proof living that doesn’t suck. Whether you’re sober, sober-curious, or just looking for good vibes without the hangover, we’ve got you covered. Subscribe now—because getting sober matters, staying sober matters more.
*The Sober Curator Podcast is a space for open and honest conversations about sobriety, recovery, and alcohol-free living. While we celebrate all paths to a sober lifestyle, some topics discussed may be sensitive or triggering for certain listeners. This podcast is for informational and entertainment purposes only and is not a substitute for professional advice. If you’re in recovery or exploring sobriety, please take care while listening and seek support from trusted professionals as needed.
Follow along with Margaret & Lexi in all of social places and digital spaces:
- Website drinksoiree.com
- Website margaretjosephs.com
- On the ‘Gram: @drinksoiree @therealmargaretjosephs @thelifeofmrsb
HAPPY EVERY HOUR: Soirée: Elevate Your Alcohol-Free Party with Vibrant, Delicious Beverages (2024)
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Welcome to HAPPY EVERY HOUR, your go-to hub for all things NA (non-alcoholic). We review alcohol-free beers, ciders, wines, spirits, RTDs (ready-to-drink), and share NA cocktail recipes that taste just as good—if not better—than the boozy originals. Whether you’re sober, sober-curious, or just taking a break, this is where great taste meets zero proof.
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Our archives are neatly organized so you can easily explore Recovery Podcastland—featuring our favorite recovery-based podcasts from across the globe—and the TSC Podcast Network, where we share our own original shows on sober lifestyle, pop culture, travel, entertainment, and more.
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SOBER POP CULTURE at The Sober Curator is where mainstream trends meet the vibrant world of sobriety. We serve up a mix of movie, podcast, fashion, and book recommendations alongside alcohol-free cocktails, celebrity features, and pop culture buzz—all with a sober twist.
We’re here to shatter the “sobriety is boring” myth with a mash-up of 80s neon, 90s hip-hop edge, early 2000s bling, and today’s hottest trends. From celebrity shoutouts to red-carpet style inspo, this is where sober is as chic as it is fun. To the celebs using their platform for good—our Sober Pop Trucker hats are off to you!
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If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
