When The Real Margaret Josephs tells you she’s “always been the designated driver—and the life of the party,” you know she means it. Alongside her best friend and business partner Lexi Barbuto, she’s rewriting what it means to celebrate with Soirée—a luxury non-alcoholic drink brand that’s part beverage, part movement.
Soirée isn’t just a pretty can—it’s a vibe. Vintage prints, glamorous design, and flavor profiles that whisper Palm Springs and confidence. Think cucumber-mint lychee, watermelon-basil, or the new Café Spritz launching for Dry January. Each sip says: you belong here, no explanations needed.
For Margaret, the inspiration came from watching her mother’s complicated relationship with alcohol and realizing early on that fun doesn’t need a chaser. “There’s no stigma in not drinking,” she says. “You can still have a great time—and a great drink.”
That mindset drives Soirée’s mission: to end the awkwardness. No more whispering “what are you drinking?” at parties. No more soda water in plastic cups. With Soirée, everyone’s glass looks elevated, everyone feels included, and no one misses out.
Beyond the fashion and fizz, the women behind Soirée are focused on impact. They dream of bringing their brand to college campuses, giving young women an alternative to blackout culture. “We want a Soirée Society,” Margaret says, “where confidence is the buzz and safety is the standard.”
Their movement is also cultural. With Caesar’s Palace bringing Soirée to its Las Vegas venues just in time for BravoCon, it’s a sign of the times: even in Sin City, sober is in. “The party girls and the party boys deserve options,” Lexi says. “It’s not about restriction—it’s about freedom.”
By the end of the interview, it’s clear: Soirée isn’t selling drinks. It’s selling permission—to shine, to show up, to feel glamorous without the glass of regret.
As Alysse Bryson puts it: “The best kind of buzz is the one you remember.”
Hosted by Alysse Bryson & Tamar Routly, and produced by Podcast Impact Studio, The Sober Curator Podcast brings sober lifestyle, pop culture, & recovery to the mic. Alongside Alysse & Tamar, rotating global contributors join as co-hosts to explore zero-proof drinks, sober travel, quit lit, entertainment, & mental health. This is sober media with personality, perspective, & a glitter bomb of honesty. Sober-curious or living alcohol-free, we’ve got you! We’re not here to help you get sober. We’re here to help you live sober: and love it.
How do you create when inspiration seems gone?
Sabyn Mayfield joins Alysse Bryson to chat about retreats, new music, and life changes. This episode dives into the writing process behind his latest song ”Worthy”, the peace of silent retreats, and unexpected health journeys. It's about finding inspiration in unexpected places.
KEY TAKEAWAYS
Sabyn discovered new musical inspiration during a silent monastery retreat.
Alysse shares creative projects like a zine cassette celebrating sobriety.
Facing health challenges can lead to holistic lifestyle changes.
GUEST BIO
Sabyn Mayfield is a multi-talented artist known for his music and unique creative approach. His journey in both sobriety and artistic expression continuously evolves, often revisiting themes of resilience and rebirth.
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SC Resources & Links:
–Alcohol + Substance Use Disorder Guide
–Recovery Nonprofit Resource Guide
–LBGTQ+ Recovery Resource Guide
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– This episode was also brought to you by Aura House, Save 10% by using code: TSC10 and #ADDTOCART using link: https://go.shopmy.us/p-64140200
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About the Show: Sobriety isn't the end of the party — it's just the start of a better one. Hosted by Alysse Bryson (media executive, 20 years sober, sobriety's ultimate hype woman) and co-host + producer Tamar Routly, The Sober Curator Podcast delivers bold convos, pop culture deep dives, and zero-proof living that doesn't suck. Whether you're sober, sober-curious, or just looking for good vibes without the hangover — you're in the right place. Subscribe now. Getting sober matters. Staying sober matters more.
The Sober Curator Podcast is a space for open, honest conversations about sobriety, recovery, and alcohol-free living. Some topics may be sensitive for certain listeners. This podcast is for informational and entertainment purposes only and is not a substitute for professional advice. Please take care while listening and seek support from trusted professionals as needed.
Original Theme Music: The Sober Curator Podcast Season 2 theme song”Sober Shots” was created by Alysse Bryson using Suno AI, and is usedunder Suno's commercial license.
Follow along with Margaret & Lexi in all of social places and digital spaces:
- Website drinksoiree.com
- Website margaretjosephs.com
- On the ‘Gram: @drinksoiree @therealmargaretjosephs @thelifeofmrsb
HAPPY EVERY HOUR: Soirée: Elevate Your Alcohol-Free Party with Vibrant, Delicious Beverages (2024)
SOBER ENTERTAINMENT: Pop Culture Meets Sobriety: The Real Housewives Drama Analyzed
SOBER POP CULTURE: 40 Real Housewives-Inspired Taglines for the Sober and Fabulous
SOBER POP CULTURE: Dear Andy Cohen: It’s Time to “Bravo, Bravo, Fing Bravo” a New Drinking Narrative by Anne Marie Cribbin
Welcome to HAPPY EVERY HOUR, your go-to hub for all things NA (non-alcoholic). We review alcohol-free beers, ciders, wines, spirits, RTDs (ready-to-drink), and share NA cocktail recipes that taste just as good—if not better—than the boozy originals. Whether you’re sober, sober-curious, or just taking a break, this is where great taste meets zero proof.
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Our archives are neatly organized so you can easily explore Recovery Podcastland—featuring our favorite recovery-based podcasts from across the globe—and the TSC Podcast Network, where we share our own original shows on sober lifestyle, pop culture, travel, entertainment, and more.
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SOBER POP CULTURE at The Sober Curator is where mainstream trends meet the vibrant world of sobriety. We serve up a mix of movie, podcast, fashion, and book recommendations alongside alcohol-free cocktails, celebrity features, and pop culture buzz—all with a sober twist.
We’re here to shatter the “sobriety is boring” myth with a mash-up of 80s neon, 90s hip-hop edge, early 2000s bling, and today’s hottest trends. From celebrity shoutouts to red-carpet style inspo, this is where sober is as chic as it is fun. To the celebs using their platform for good—our Sober Pop Trucker hats are off to you!
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