On this compelling episode of the Sober Curator Podcast, host Alysse Bryson and co-host Tamar Routly engage in a meaningful conversation with Chris Rosburg—husband, father, entrepreneur, faithful man, and the visionary behind Sober City USA. Chris has been living alcohol-free since March 2010, and his journey reveals not only the personal growth found in recovery but also the powerful transformation available through service, daily routines, and vibrant sober communities.
Chris’s entry into the sober lifestyle, like many, began with a moment of spiritual awakening—a “burning bush” experience, as both he and Alysse describe candidly. The pivotal turning point wasn’t just about personal survival but about paying forward the hope and confidence he was given through his recovery journey.
Chris shares that early sobriety was filled with shame, guilt, and a sense of “Why me?” But as he started to rebuild his life, sobriety became synonymous with coolness, authenticity, and empowerment: “People are noticing that people want what I’ve got. We all work a program of attraction, not promotion, and I really embraced that.” This intrinsic shift—seeing sobriety as a badge of honor rather than a scarlet letter—fuels the Sober City USA brand and Chris’s mission.
The Power of Simplicity: How Sober City USA Helps Recovering Individuals Daily
One thing that sets Chris’s approach apart is his dedication to accessible, no-frills recovery tools. In the age of overwhelming, feature-dense apps, Chris built the Sober City USA app as a “simple daily reminder”—offering sober slogans, daily prompts, prayers or meditative exercises, and humor to lighten the journey. With over a thousand active users shortly after launch, the app exemplifies his belief in the power of routine, gratitude, and staying present.
His offerings began with tangible items like decks of cards—each card featuring powerful sober slogans and meditative guidance—before expanding to digital formats. The intention? To anchor users’ days with positivity and recollection of their “why,” making relapse less likely and joy more abundant.
Why Chris Rosburg is Excited About Staying Sober
For Chris, the transformation that came with sobriety wasn’t just internal—it burst outward into every area of life: family, entrepreneurship, community leadership, and personal gratitude. He says:
“I’m just working on being present. Being grateful for what I have…my life has been turned around upside down for the better because of sobriety.”
Instead of constantly looking to the next milestone, Chris is learning to “like what I have,” embracing the power and privilege in today’s challenges—what he and Alysse call “classy problems.” For him, life in recovery is an ongoing journey of personal growth, connection, and meaningful service:
“If I can just help someone get a little bit of happy for the day or help them right-size their mindset, that’s a win.”
Emotional Takeaway: The Heart Behind the Conversation
What makes this episode so compelling is the emotional honesty and pure humanity on display. Alysse and Chris talk openly about messy moments, self-doubt, and the humor necessary for endurance. The message is clear: sobriety is not only possible, it’s completely worth it, and it looks and feels better than most people imagine.
Their stories prove that being “sober” is not about missing out, but about finally being able to show up—for oneself, for loved ones, and for a higher purpose. The sense of relief, gratitude, and belonging is palpable. As Chris puts it, “Life gets exponentially better the longer I stay sober.”
The Sober City USA app, The Sober Curator Podcast, and stories of celebrity comebacks (like Nikki Sixx or Anthony Kiedis) remind listeners and readers that they’re not alone in this journey. These platforms connect, inspire, and serve as ongoing support systems.
How to Connect
Check out Chris’s work and download the Sober City USA app via sobercityusa.com, find resources at The Sober Curator, and dive into this and other inspiring episodes wherever you get your podcasts.
Hosted by Alysse Bryson & Tamar Routly, and produced by Podcast Impact Studio, The Sober Curator Podcast brings sober lifestyle, pop culture, & recovery to the mic. Alongside Alysse & Tamar, rotating global contributors join as co-hosts to explore zero-proof drinks, sober travel, quit lit, entertainment, & mental health. This is sober media with personality, perspective, & a glitter bomb of honesty. Sober-curious or living alcohol-free, we’ve got you! We’re not here to help you get sober. We’re here to help you live sober: and love it.
It starts in a hotel lobby in Orlando. It ends with an invitation to Scottsdale. In between: inflatable walkers, a steam-filled hotel bathroom, Dollywood in full Dolly drag, sumo suits bought in bulk, and every sober travel hack we actually use.
Alysse and Tamar are joined by ride-or-die Sober Curator Amy Liz Harrison (50+ articles, 8 kids, airline-executive husband, carry-on always over the weight limit) for a masterclass in traveling sober and loving it. Because here's the thing about sober travel: you remember everything. Including the reason you got kicked out.
In this episode:
The Golden Girls incident at PodFest Orlando, and how Amy steamed an entire hotel bathroom trying to inflate a walker (ADHD time blindness is real, friends)
Dressed as Dolly at Dollywood. You would think there would be more of us. You would be wrong.
The airport hack every sober traveler should know: asking the gate agent to page ”a friend of Bill W.” Tamar has done it three times. People showed up.
Amy's research on 26 airports with interfaith prayer rooms, meditation spaces, and sensory-friendly quiet rooms, born from wishing recovery had its own USO
Why wearing sober merch while traveling turns strangers into your people (it's a team jersey, and your team is sober)
Travel hacks: Amy's secret-compartment vest, Tamar's carry-on conversion, and the time we got kicked out of the Neon Museum gift shop with our arms full of merchandise
THE BIG ONE: Cover Story, The Sober Curator's first-ever retreat
Cover Story Retreat: October 15 to 18, 2026
You didn't get sober to sit in the back row. Four days and three nights at the brand-new Kimpton Miralina Resort & Villas in Paradise Valley (Scottsdale), Arizona, in partnership with Evolve Retreats. All meals and NA beverages included. A 30-minute on-location photo shoot with photographer Barbie Hull. B-roll captured for you all weekend. A costume outing (it's Sober October, we will deliver). A group-built Sober in Scottsdale city guide. A live podcast recording. Sound baths and hikes for the wellness people, shopping and art galleries for the rest of us.
$3,299 single / $2,700 double. Prices go up August 21. Small group, think dinner party, not conference.
➤ Details + booking: https://evolveretreats.co/cover-story
Sober Shots from this episode:
”I've never had so much fun traveling as I have as a sober person because, wait for it, I remember everything.” (Alysse)
”What do we feel like doing today? Let's get in sumo costumes.” (Amy)
”It's the same thing as wearing a jersey. It's just your team sober.” (Amy)
”We don't need a lot of reason to do something dumb. Very little runway and we're taking off.” (Alysse)
”You didn't get sober to sit in the back row.” (Alysse)
Links + Goodies:
Cover Story Retreat: https://evolveretreats.co/cover-story
The Sober Curator luggage line (40% off for Backstage members): https://shopthesobercurator.com
Amy's 26 Airports article: https://thesobercurator.com/sober-travel-airport-quiet-rooms/
Golden Girls outing reel: https://www.instagram.com/reel/DTjw5wpjUzB/
Inflatable walkers affiliate link, because of course: https://amzn.to/3S2r85s
The Sober Curator Rolodex: https://thesobercurator.com/the-sober-curator-rolodex/
The Sober Sip newsletter: https://www.thesobercuratornewsletter.com/
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Keep it real, keep it fun, and keep it sober.
Music Credits: Positive Vibes, Artist: MoodMode – Storyblocks https://www.descript.com/terms-storyblocks
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