
On this compelling episode of the Sober Curator Podcast, host Alysse Bryson and co-host Tamar Routly engage in a meaningful conversation with Chris Rosburg—husband, father, entrepreneur, faithful man, and the visionary behind Sober City USA. Chris has been living alcohol-free since March 2010, and his journey reveals not only the personal growth found in recovery but also the powerful transformation available through service, daily routines, and vibrant sober communities.
Chris’s entry into the sober lifestyle, like many, began with a moment of spiritual awakening—a “burning bush” experience, as both he and Alysse describe candidly. The pivotal turning point wasn’t just about personal survival but about paying forward the hope and confidence he was given through his recovery journey.
Chris shares that early sobriety was filled with shame, guilt, and a sense of “Why me?” But as he started to rebuild his life, sobriety became synonymous with coolness, authenticity, and empowerment: “People are noticing that people want what I’ve got. We all work a program of attraction, not promotion, and I really embraced that.” This intrinsic shift—seeing sobriety as a badge of honor rather than a scarlet letter—fuels the Sober City USA brand and Chris’s mission.
The Power of Simplicity: How Sober City USA Helps Recovering Individuals Daily
One thing that sets Chris’s approach apart is his dedication to accessible, no-frills recovery tools. In the age of overwhelming, feature-dense apps, Chris built the Sober City USA app as a “simple daily reminder”—offering sober slogans, daily prompts, prayers or meditative exercises, and humor to lighten the journey. With over a thousand active users shortly after launch, the app exemplifies his belief in the power of routine, gratitude, and staying present.
His offerings began with tangible items like decks of cards—each card featuring powerful sober slogans and meditative guidance—before expanding to digital formats. The intention? To anchor users’ days with positivity and recollection of their “why,” making relapse less likely and joy more abundant.

Why Chris Rosburg is Excited About Staying Sober
For Chris, the transformation that came with sobriety wasn’t just internal—it burst outward into every area of life: family, entrepreneurship, community leadership, and personal gratitude. He says:
“I’m just working on being present. Being grateful for what I have…my life has been turned around upside down for the better because of sobriety.”
Instead of constantly looking to the next milestone, Chris is learning to “like what I have,” embracing the power and privilege in today’s challenges—what he and Alysse call “classy problems.” For him, life in recovery is an ongoing journey of personal growth, connection, and meaningful service:
“If I can just help someone get a little bit of happy for the day or help them right-size their mindset, that’s a win.”
Emotional Takeaway: The Heart Behind the Conversation
What makes this episode so compelling is the emotional honesty and pure humanity on display. Alysse and Chris talk openly about messy moments, self-doubt, and the humor necessary for endurance. The message is clear: sobriety is not only possible, it’s completely worth it, and it looks and feels better than most people imagine.
Their stories prove that being “sober” is not about missing out, but about finally being able to show up—for oneself, for loved ones, and for a higher purpose. The sense of relief, gratitude, and belonging is palpable. As Chris puts it, “Life gets exponentially better the longer I stay sober.”
The Sober City USA app, The Sober Curator Podcast, and stories of celebrity comebacks (like Nikki Sixx or Anthony Kiedis) remind listeners and readers that they’re not alone in this journey. These platforms connect, inspire, and serve as ongoing support systems.
How to Connect
Check out Chris’s work and download the Sober City USA app via sobercityusa.com, find resources at The Sober Curator, and dive into this and other inspiring episodes wherever you get your podcasts.

Hosted by Alysse Bryson & Tamar Routly, and produced by Podcast Impact Studio, The Sober Curator Podcast brings sober lifestyle, pop culture, & recovery to the mic. Alongside Alysse & Tamar, rotating global contributors join as co-hosts to explore zero-proof drinks, sober travel, quit lit, entertainment, & mental health. This is sober media with personality, perspective, & a glitter bomb of honesty. Sober-curious or living alcohol-free, we’ve got you! We’re not here to help you get sober. We’re here to help you live sober: and love it.
Some people look at a mountain and see a party. Ben Coombes used to be one of them: magnums of rosé at lunch, shots on the chairlift, and more near misses than he can count. Then he tried something nobody in a ski resort does. He did a sober season.
Now Ben runs Soberski, alcohol-free chalet weeks in Méribel in the French Alps, and he’s our newest Sober Curator contributor. Alysse and Tamar (a snowboarder, it turns out) talk with him about what happens when you keep the mountain and lose the après.
In this episode:
Ski, work, or drink: pick two. Ben’s seasons driving guests for a luxury chalet company
The sober season that became an Instagram page, then a business
The first booking came from New Jersey, and Ben thought it was a scam
Never skied? Ben’s guest who went from zero to flying around the mountain in about six hours of lessons
Private chefs, cold plunges, daily yoga, and evening workshops
The January 22 to 29, 2027 week in Méribel, and who it’s for (sober, sober curious, or just done with hangovers on holiday)
Ben’s pick for your queue: “The Gentlemen” on Netflix
Why Ben didn’t build a support group on a mountain. He built a room.
CHAPTERS
00:00 Cold open
01:29 You got sober. Now what?
04:06 Falling for the mountains at 21
05:13 Ski, work, or drink: pick two
06:36 The sober season experiment
08:43 Tamar’s 20-year-old snowboarder brain
09:36 Rosé at lunch, shots on the chairlift13:41 A word from our sponsor: Aura House
14:30 January 2027 in Méribel
15:34 North Americans welcome
18:06 Never skied? Start here
24:39 Watching strangers become friends
28:53 Pop culture pick: The Gentlemen
31:36 The Sober Swap, new in Backstage
35:13 Yoga, cold plunges, evening workshops
37:48 He didn’t build a support group. He built a room.
38:37 Where to find Soberski
Sober Shots:
“If I can not drink in a ski resort, then I can probably not drink anywhere.” (Ben Coombes)
“You are allowed to go somewhere ridiculous and beautiful to find him or her.” (Alysse Bryson)
Mentioned in this episode:
– Soberski | Instagram @s0berski
– Backstage with The Sober Curator: https://thesobercurator.com/backstage-with-the-sober-curator/
– The Sober Swap, our new October Backstage hang
– Krysty Krywko, “Skiing Sober: Rewriting Après-Ski Without Alcohol”
Getting sober matters. Staying sober matters more.
SEASON 2 MERCH: https://shopthesobercurator.com/
This episode is brought to you by Aura House. Save 10% with code TSC10: https://go.shopmy.us/p-64140200
SC RESOURCES: – Meet the Contributors – Alcohol + Substance Use Disorder Guide – Recovery Nonprofit Resource Guide – LGBTQ+ Recovery Resource Guide
CONNECT: www.thesobercurator.com | The Sober Sip newsletter: https://www.thesobercuratornewsletter.com/ | @thesobercurator on Instagram, X, TikTok, YouTube + Pinterest
Love the show? Rate, review + follow. It takes 60 seconds and helps more people find us. Feedback + guest ideas: thesobercurator@gmail.com
Hosted by Alysse Bryson with co-host + producer Tamar Routly. For informational and entertainment purposes only; not a substitute for professional advice.
Music: TSC S2 theme “Sober Shots” created by Alysse Bryson using Suno AI, under Suno’s commercial license.


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If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.





