Author: Justin Lamb

Two Roots, originating in California, but now being pumped out by the barrel right here in Michigan, is joining us again with what might be my all-time favorite NA beer. You guys. I’m serious. Call the priest and fire him because, with this beer, I have exercised the demons! This week, we are drinking Resin Riot by Two Roots. Two Roots has joined us with their delicious beers many times and there are still more to come, but this one is special. I first tried this last fall and I was in shock over how good it was. I am…

There’s a really great non-alcoholic beer group on Facebook simply called “Non-Alcoholic Beer” (NAB). With 52 reviews down and another 20+ beers sitting in my fridge waiting to be reviewed, I posed the question to the NAB group: which beer should I review next? So now, I am doing these in order of their responses, even though we were visited by Untitled Art last week. Either way, let’s travel back to Waunakee, Wisconsin, and dive into this week’s tasty treat! This week we are drinking a Juicy IPA from Untitled Art. This India Pale Ale is made in the style…

Untitled Art is a familiar name here in these parts. We’ve already reviewed four of their NA brews and here’s another delightful and decadent treat for your taste buds. Untitled Art comes to us from Waunakee, Wisconsin and everyone knows: if it’s an NA beer from Wisconsin, it’s probably good. Just like the Old Ranger used to say. This week, we’re drinking S’Mores Dark Brew by Untitled Art. I take an issue with the fact that suddenly all of the NA breweries are calling their stouts “dark beers” instead of stouts. I don’t know who tattled on who, but it’s…

NEW BREWERY ALERT! Well, new to us anyway. Woodland Farms Brewery opened in 2017, but they have only recently started brewing NA beers for the masses. They have had a slew of other high-octane beers, some of which I wish they would make a non-alcoholic version of, like their peanut butter marshmallow stout. Regardless, they do have about six different NA beers available ranging in styles from IPAs to stouts to sours. This week, we are drinking Pointer IPA from Woodland Farms Brewery. Woodland Farms Brewery describes this beer as “juicy and hazy with Amarillo, Cascade, Mosaic, and Galaxy hops.”…

On Facebook, there is a group called Non-Alcoholic Beer (shoutout to my NAB friends!). There is a beer that has a fun country club look and has made its presence in many user pictures in that group. The name of the brewery is Rescue Club and they have a nautical thematic can/logo design and I love it. I like the double meaning that I interpret from a life preserver, as it relates to sobriety. It’s just a fun look. I was excited to try it. After all, when I was drinking high-octane beers like normies, the label was half the…

It was half a decade ago that my friend called me up to tell me he was moving from Los Angeles to Santa Cruz to help manage a kava bar. Amongst the many questions I had, the most pressing was “…kava…? …bar…?” He explained to me that kava was a plant from the Pacific Islands and the root was used to make some sort of drink or tea or something like that. Chances are if you have heard of kava, it’s either been in drink form, droplet form, powder form, or some other ingested form. It is known for its…

If you order some brews from Best Day Brewing out of Northern California, you might get a hand-signed thank you from their founder, Tate Huffard. Regardless of your feelings about the name Tate, this guy knows how to make a beer. Best Day Brewing is a reasonably new brewery and their limited selection only includes their Kolsch, West Coast IPA, and Hazy IPA (which is currently sold out). They claim to have made their beer non-alcoholic because “life is chock-full of moments that deserve a great beer, but not the booze.” I’ll drink to that. This week, we are drinking…

We are joined again by one of my favorite non-alcoholic breweries: WellBeing Brewing! Joining us from the hot-lanta of the central U.S., St. Louis, WellBeing Brewing is delivering one of their three 16 oz cans to my hands and I need you to understand! I am excited and I know you will be, too. This week, we are drinking Victory Wheat by WellBeing Brewing. A tasty wheat treat served up in a 16 oz can and complete for your successful workout with its electrolytes! This beer fills the air with a hint of lemon and citrus and as you pour…

Joining us again from the sunny shores of California is Surreal Brewing. I like these guys. They feel like the underdogs, and they make great beers and I think they should be given more attention in the NA craft beer circuit. They are humble and awesome. We’ve previously drank their Kolsch and their Creatives IPA, but this week we have one of my favorites from Surreal Brewing. This week, we are drinking Milkshake IPA from Surreal Brewing. This trend began shortly before I ducked out of drinking. I believe I had my first Milkshake IPA back in 2017 and I…

Bravus Brewing joins us again from California. They pride themselves on a few key points about their brand. One is being early in the NA craft beer market, perhaps the first in the U.S. The second one is their slogan: Any time is a good time for a Bravus. Stay tuned after the review for my personal thoughts on that slogan and how it’s changed in the last few months. This week, we’re drinking Mango Habanero IPA from Bravus Brewing. I could not have been more excited when I saw the announcement for this one. Back when I was drinking,…

When I first began to dabble in the non-alcoholic craft beer market in 2018, it was a desolate wasteland littered with two breweries and stacks upon stacks of O’Doul’s and German beers I could not pronounce. As the industry began to grow, a large social media community began to grow, as well. Within these Facebook groups and Instagram hashtags, it felt like NA beers were becoming the norm, but it was just a bubble of confirmation bias that always happens when you surround yourself with like-minded people with similar interests. Then the pandemic hit… While beer sales stayed relatively steady,…

Sober Curators Justin Lamb and Alysse Bryson have never met in real life. They met on the Clubhouse app through a mutual sober friend, realized in addition to recovery, they had many shared interests, and they’ve been virtual besties ever since. Justin’s Story: After spending the entire first six months of our friendship watching Alysse Bryson give and give and rarely ever ask for anything in return, I knew that with Christmas approaching, I had to get the perfect gift to say thank you for all of her dedication and hard work. My relationship with Alysse had been purely virtual,…

We are joined again by the fun fresh freaks in Waunakee, Wisconsin: Untitled Art! If this is your introduction to Untitled Art, you should know that they do alcoholic and non-alcoholic beer, but their expansion of the latter category in the last couple of years has been explosive (and delicious)! Everything from milk stouts to sours to pilsners and more. They are a fun brewery to check out, as well, as they have local artists do each can design, creating an artistic uniqueness you can’t find anywhere else. This week we are drinking West Coast IPA from Untitled Art. This…

One thing I will never tire of is when regular alcoholic breweries release NA offerings. There’s a level of inclusion there that just warms my cold, dark heart. This week, with that narrative in mind, we try the NA offering of Flying Dog, a brewery that has many delicious alcoholic options that finally gave up some awesomeness to us NA drinkers! How Does It Pour? Deep Fake IPA from Flying Dog is what’s pouring into our glasses this week. It’s a beer that hints at warmer weather and tickles your fancy in an unexpected way. Flying Dog brings the color…

We are joined again by those sweet midwestern cuties over at WellBeing Brewing in Missouri. They have been featured before for their Hellraiser Amber, Intentional IPA, and delicious Pumpkin Ale, but this time we’re hitting up another one of their top-tier 16 oz. cans. How Does It Pour? This week we are drinking Going Places IPA by WellBeing Brewing. It’s the second 16oz IPA from WellBeing and if can size doesn’t sell it to you, maybe these notes of love will. The beer cracks open and a familiar roasted malt and yeast smell hit the air. It’s kind of like…

It’s not very often that we visit the wide world of macro breweries, but that’s partially because a lot of macro breweries make macro crap, i.e. O’Doul’s. This week is a wonderful and fruity exception to the norm when we go up to the northeast and try the offerings of Samuel Adams, a.k.a. Sam Adams, a.k.a. your cousin from Boston. This week, we are drinking Just the Haze by Samuel Adams. It’s Sam Adam’s take on a New England IPA, which is known for its haziness and fruity notes of deliciousness. Of course, you probably already know Sam Adams for…

From the fabled land of Ireland comes the traditional dark, dry Irish stout we’ve all come to know over the years. Guinness is finally available as a non-alcoholic beer and even more exciting, it’s available in the U.S.! It’s here! Guinness 0 (Zero) was first launched in Ireland in October of 2020, but had to be recalled due to ‘potential contamination’. Its relaunch was in June of 2021, with most people speculating that Guinness wouldn’t be in the U.S. until spring/summer of 2022. Imagine the thrill of the NA community when these 14.9 oz. cans started showing their faces in…

This week we are revisiting our delightful west coast friends, Two Roots Brewing. With a distribution facility on the other side of the country, in Auburn Hills, Michigan, Two Roots is becoming more widely available and is sure to be gracing the shelves of your local store if it’s not there already. From Two Roots Brewing, this week we are trying Enough Said, a traditional German-style Helles. If you’re already familiar with this style going into a tasting, you may have high expectations, as most German styles are very particular in flavor. They do beer well over there, hence Oktoberfest.…

If you’re here because you’re sober (or if you still drink), then at one point you have been in a group of friends and probably played something similar to Never Have I Ever….

A favorite of the Sober Curator and Happy Every Hour, Bravus Brewing from California joins us again for a tasty treat that will tantalize your taste buds. So buckle up and lean in hard on those winter chills, because Bravus Brewing is bringing us a stout, no doubt! This week we are drinking a peanut butter stout from Bravus Brewing. Not only that, but we are also taking an older version of their same peanut butter stout (now called Peanut Butter Dark) and comparing the two. It’s everything you want in a beer review except for nudity, but if you…

This week we steer away from the normal reviews of small-time craft breweries to bring you the hipster beer that you know you missed: Pabst Blue Ribbon, more affectionately known as PBR. PBR is the hipster classic. A lager that’s been around for a very long time, but found its home in small concert venues in the mid-2000s. If you have drunk beer before, you have likely had a PRB at some point. If you’re looking for that concert beer, football beer, or just a beer that goes well with a trucker hat and a t-shirt no one else owns,…

We know Athletic Brewing pretty well by now. They have national ad campaigns and what is probably the most extensive footprint in the non-alcoholic craft beer arena. On top of all the money they spend on marketing, they spend a lot of time finding ways to make really fricking good NA beer. Until now… This week, we’re drinking First Ride Coffee Porter from Athletic Brewing. I had a lot of excitement around this beer since porters are not often found in the NA world, and even if they are, they are typically bland, similar to high octane porters in the…

Two Roots Brewing joins us again from California or Michigan, depending on how you get your beers. This brewery continues to sneak up on me from my own backyard and freak me out with some delicious brews! This week, we’re drinking one of Two Roots Brewing’s beers featured on our 12 Days of NAs special, and that beer is Dark Cookies. This is described as a milk stout brewed with cacao nibs, milk sugar, and coffee—a perfectly sweet taste for these cold winter days. How Does It Pour? Dark Cookies from Two Roots Brewing pours like you would hope a…

We are joined once again by our beer friends from the west coast, Surreal Brewing. A brewery that prides itself on brewing the healthiest beers available. Challenge accepted! Sounds like Surreal Brewing is going to give Athletic Brewing a run for their money. This week, we are drinking Natural Bridges Kolsch from Surreal Brewing, and I am very excited about this because you don’t see this style in the craft NA world. You may get something similar from one of the German breweries who do countless NA beers, but having this from a craft NA brewery like Surreal Brewing is…

BrewDog has been in the beer game for longer than most of you have been sober. They have mastered alcoholic beer and with the growing need for options in the non-alcoholic world, they met a need before most of the non-alcoholic breweries we’ve come to love ever even existed! They have a solid foundational selection as well as seasonal and limited NA options all the time. This week, we’re drinking Nanny State, BrewDog’s first non-alcoholic option they offered. Nanny State is BrewDog’s take on a classic pale ale, and being a brewery that originated in the UK, you can imagine…

WellBeing Brewing joins us again from Missouri and they are bringing with them the tastiest treat you can find in a 16 oz. can! As a special treat, this review is coming out on New Years Eve because a.) it’s part of our 12 Days of NAs (12 NA Beers of Christmas) and b.) because it fits the theme of the evening. WellBeing Brewing is about raising well-being and living a more intentional and healthier lifestyle. They have named their IPA (my personal favorite) Intentional IPA with that in mind. On this New Year’s Eve, it’s essential that we are…

This year will be my third Christmas sober. When I quit drinking back in 2019, I was certain there were some versions of beer I would never see again. One of those is a bourbon barrel-aged stout. Certainly, there would be no way to barrel-age a non-alcoholic beer. After all, those barrel-aged beers were 10-16% alcohol, with legends of some even higher. Then, that first fateful sober Christmas in 2019, an announcement came to my email from Bravus Brewing. Introducing Gravitas, a barrel-aged maple stout. The promise of barrel-aged flavor from the leader in NA stouts? I had to have…

WellBeing joins us again because this is a fallback edition where I reach into my fridge and share with you some of the delicious beers that time has left behind. WellBeing Brewing is near St. Louis and has some of the best NA beers available out there today! Click any of the links below or use code FRIENDREQUEST at checkout to save 10% off your order of deliciousness. Happy Christmas, Harry! We are going back to when it wasn’t so cold, only a couple of months back, and opening up WellBeing Brewing’s wonderful collaboration beer: their Pumpkin Ale. This brew…

Katie Mack is an actress, award-winning podcast host, and all around bad ass of a person. She discusses her life growing up in Michigan and discovering an outlet in drugs and alcohol at an early age. Katie also talks about how drugs pulled her out of Michigan and into Chicago and how acting pulled her out of drugs. Katie then goes into detail about how she decided to quit drinking and the tragic cause that has driven her to train for an iron man. Check out her award-winning podcast, F*cking Sober, and follow along on Instagram at @mackersNYC and @fckingsober90_podcast…

Surreal Brewing, a first-time feature on Happy Every Hour, comes to us from Campbell, California, and brings some of its West Coast styles this week. In addition to the brew we’ll be reviewing today, Surreal brewing has many other beers available both in stores and directs shipped from their website. They’ve been perfecting recipes for three years now and are the only brewery I know of to offer a non-alcoholic Milkshake IPA. Check them out and try their gold-medal-winning Chandelier Red IPA. This week we are diving into the sunshine and stars with Surreal Brewing and their Creatives IPA. It’s…