Staying on top of the ever-expanding world of nonalcoholic (NA) beverages can feel overwhelming, with new brands and products launching almost every day. Fortunately, I’ve got four free email newsletters that will make it easy for you to keep up. These must-have subscriptions deliver quick, insightful snapshots of the latest trends, releases and industry news straight to your inbox. Whether you’re a curious consumer, a dedicated enthusiast or exploring a career in the NA space, these resources are essential for staying informed and connected. Cheers!
1. Dry Atlas
Dry Atlas stands as the leading authority in the rapidly expanding nonalcoholic beverage landscape. Founded in 2023 by a pioneering nonalcoholic beverage advocate and a media expert, Dry Atlas has quickly established itself as the premier destination for everything in the alcohol-free space. Individuals who are sober curious, cutting back or completely alcohol-free can find trusted insights, expert recommendations and valuable industry connections through this comprehensive platform.
The Dry Atlas community includes more than 6,000 industry insiders, enthusiasts and curious consumers who receive their weekly newsletter every Wednesday. Subscribers gain access to breaking news on product launches and industry developments, exclusive interviews with founders and master blenders, special offers with early access to limited releases and invitations to tastings and industry events.
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2. The Modern Substitute
The chief writer, Miles Faulkner, at The Modern Substitute, a meticulously curated weekly newsletter, provides expert recommendations across the entire spectrum of nonalcoholic beverages — from craft beers and sophisticated wines to premium spirits and innovative cocktails. Each edition features an essential news section that keeps subscribers at the forefront of the rapidly evolving market, highlighting noteworthy new products as they launch.
The Modern Substitute serves as an indispensable resource for anyone navigating the expanding world of alcohol-free options. Whether readers identify as fully sober, sober curious or simply wish to moderate their alcohol consumption, the newsletter delivers valuable guidance without judgment. There is deliberately no preaching or prescriptive advice about alcohol consumption; instead, the publication maintains an unwavering focus on celebrating exceptional quality and remarkable flavor.
In response to the extraordinary growth of the nonalcoholic beverage industry, which now encompasses nearly 2,000 distinct products, The Modern Substitute employs discerning expertise to cut through the noise. Subscribers benefit from thoughtfully vetted selections that identify truly outstanding options within this increasingly crowded marketplace, saving them both time and disappointment while introducing them to their new favorite drinks.
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3. Mock The Toast
A weekly newsletter that covers job opportunities, M&A activity and industry-focused events. When José Díaz decided to stop drinking, he was intrigued by the available alternatives to alcohol. He immersed himself in research and discovered a vibrant and booming sector. Noticing that information in this area was scattered and fragmented, he chose to compile and organize the insights, primarily centered on the business opportunities, and transform them into a dedicated newsletter.
4. Zero Proof Nation
Laura Silverman, founder of Zero Proof Nation, has lived alcohol-free for 18 years. When she chose sobriety at age 24 in 2007, nonalcoholic beverage options were scarce. Over the past decade, Laura has witnessed a dramatic transformation as the nonalcoholic beverage industry has rapidly expanded.
Driven by a desire to build an authentic community around the zero-proof lifestyle, Laura founded Zero Proof Nation to showcase the stories and craftsmanship behind nonalcoholic beverages. Zero Proof Nation functions as an international alcohol-free resource center offering a comprehensive global directory that maps both physical and online non-alcoholic retailers alongside permanent zero-proof venues and mobile mixology services.
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Welcome to HAPPY EVERY HOUR, your go-to hub for all things NA (non-alcoholic). We review alcohol-free beers, ciders, wines, spirits, RTDs (ready-to-drink), and share NA cocktail recipes that taste just as good—if not better—than the boozy originals. Whether you’re sober, sober-curious, or just taking a break, this is where great taste meets zero proof.
TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … #becausedrunkneverlooksgood.
Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
