
In the ever-evolving world of sobriety and endurance athletics, have you ever wondered what it takes for someone to continue pushing the limits while staying alcohol-free? Enter James Gwinnett, our beacon of motivation and ultra-marathon magic, who has been navigating life sober since 2016. His secret? A mix of determination, laughter, and a good dose of mental fitness (Read: not a fuel on sugary sports drinks, but actual headspace management).
Find Your Motivation and Run with It
James’ story is one for the sober history books. You’re probably familiar with that moment when you realize beer isn’t the best recovery strategy after a rough rugby match. James stumbled upon that epiphany after a significant neck injury sidelined his rugby days. Host of the Sober Curator Podcast, Alysse Bryson, was keen to dive into James’ journey, but let’s face it, we’re mostly here for James’ tales of meeting Prince Harry, exchanging rugby stories, and all things ultra-marathon.
An Ounce of Sobriety is Worth a Lifetime of Vitality
As James tells it, his rehab was less about 12-steps and more like 100 miles—often literally. Upon discovering the marathon, he switched from sobering melodies to the symphony of sneakers on pavement, signing up for his first London Marathon in 2017. Queue the Rocky montage theme; this man was ready to take on the world with mental fortitude, proving that shredding your liver isn’t the only way to celebrate victories.
Running with Royals: When Prince Harry Became Part of the Narrative
Let’s pause to appreciate the royal bash alert about a chance meeting and, dare we say—a Heineken Zero with Prince Harry. Of course, this was pre-sobriety James, but still, it only ups his aristocratic street cred. His anecdote left us pressing the ‘rewind’ button. Tamar Medford, another host at The Sober Curator, gushed about James’ humor-filled tale of meeting a prince over Dutch beer. Yawn, right? If your yawns are somehow followed by chuckles.
Bookish Pursuits: Sharing Wisdom in ‘Ready, Set, Life’
James’ autobiography-slash-advice book, ‘READY. SET. LIFE,’ weaves insightful commentary with his wicked humor, inviting sober folks and aspiring athletic prodigies alike to navigate the chaos of modernity with optimism, resilience, and a superpower called mental fitness. The book’s title alone is like an advent calendar — each chapter a new (albeit metaphorical) chocolate treating you to pearls of wisdom gathered from sobering experiences and adventures.
The Sobees #QUITLIT Score: 4 out of 5 Sobees

Infinite Possibilities (Minus a Cold One)
James’ transformation into a sober endurance athlete not only fuels his runs but inspires readers, many of whom reached out after his book’s release (is that tear glistening in your eye, James?). It’s the unraveling of how sobriety can coincide with leaps into the unknown, reminding us mere mortals that everything you want is on the other side of fear—or a 145-mile endurance run from London to Bristol, semantics.
Connect with James Gwinnett
- Website jamesgwinnett.com
- IG @jamesgwinnett
- linktr.ee

Getting sober is one thing—but staying sober? That’s where the real adventure begins.
This show is for you if you’ve ever wondered:
– Where can I find inspiring sober podcasts, apps, and creators?
– How do I give back or stay plugged into the sober community
– What are the best sober-friendly drinks and travel tips?
– Where do I find the good NA drinks that don’t taste like regret?
The Sober Curator is your go-to for sober pop culture, booze-free travel, apps, creators, and community.
We’re not here to help you get sober.
We’re here to help you live sober—and love it.
In this fiery debut of Hot Takes, Alysse Bryson, Tamar Routly (AKA T-Boog), and new co-host Lane Kennedy unpack SNL’s controversial “Non-Non-Alcoholic Beer” sketch. Was it harmless satire or tone-deaf comedy at the expense of sober folks? The trio digs into stigma, humor, and timing — with personal stories, laughter, and a few very real emotions along the way.
Takeaways:
Why the SNL sketch sparked such mixed reactions in sober circles.
The fine line between dark humor and damaging stereotypes.
How comedy can both start conversations and reinforce stigma.
The reality of “non-alcoholic” drinking for those in recovery.
- Why open dialogue matters more than outrage.
Key Timestamps:
[00:02:00] The SNL sketch setup — and why it hit a nerve.
[00:05:00] Humor vs. harm: where’s the line?
[00:10:00] The non-alcoholic beer debate — harmless or high-risk?
[00:14:00] Cultural obsession with alcohol as identity.
- [00:18:00] What we wish SNL had done differently.
Notable Links:
Watch the original SNL “Non-Non-Alcoholic Beer” sketch on YouTube.
Read Alysse’s full editorial on The Sober Curator.
CTA:
Join the conversation: Was SNL’s take funny or foul? Comment on Instagram @thesobercurator or tag us with your own #HotTake.
Connect with Us:
Website: www.thesobercurator.com
Facebook / Instagram / X / YouTube / Pinterest: @thesobercurator
Follow & Subscribe:
If you enjoyed this episode, leave a review on Apple Podcasts or Spotify — the first 50 reviewers could snag a limited-edition Sober Curator fanny pack!
Sobriety isn’t the end of the party—it’s just the start of a better one.


RECOVERY PODCASTLAND & NETWORK: Tune in and let your ears experience the audio haven for all things sobriety and recovery. Buzz into the sobriety soundscape at The Sober Curator. Here, we delve into the world of our favorite sober and recovery-based podcasts. Picture us as your bee-zy, sober podcast enthusiasts or the lively guardians of an alcohol-free audio oasis. Our digital archives are neatly categorized into TSC Recovery Podcastland & Network.

SOBER SPORTS: This section promotes sobriety and wellness through sports and fitness. The section features articles, interviews, and personal stories from athletes and fitness enthusiasts committed to a healthier, alcohol-free lifestyle. By highlighting the benefits of sober living and the role that sports, and fitness can play in achieving and maintaining sobriety, Sober Sports is changing how we think about wellness and encouraging a more positive and empowering approach to recovery.

Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.






