In the ever-evolving world of sobriety and endurance athletics, have you ever wondered what it takes for someone to continue pushing the limits while staying alcohol-free? Enter James Gwinnett, our beacon of motivation and ultra-marathon magic, who has been navigating life sober since 2016. His secret? A mix of determination, laughter, and a good dose of mental fitness (Read: not a fuel on sugary sports drinks, but actual headspace management).
Find Your Motivation and Run with It
James’ story is one for the sober history books. You’re probably familiar with that moment when you realize beer isn’t the best recovery strategy after a rough rugby match. James stumbled upon that epiphany after a significant neck injury sidelined his rugby days. Host of the Sober Curator Podcast, Alysse Bryson, was keen to dive into James’ journey, but let’s face it, we’re mostly here for James’ tales of meeting Prince Harry, exchanging rugby stories, and all things ultra-marathon.
An Ounce of Sobriety is Worth a Lifetime of Vitality
As James tells it, his rehab was less about 12-steps and more like 100 miles—often literally. Upon discovering the marathon, he switched from sobering melodies to the symphony of sneakers on pavement, signing up for his first London Marathon in 2017. Queue the Rocky montage theme; this man was ready to take on the world with mental fortitude, proving that shredding your liver isn’t the only way to celebrate victories.
Running with Royals: When Prince Harry Became Part of the Narrative
Let’s pause to appreciate the royal bash alert about a chance meeting and, dare we say—a Heineken Zero with Prince Harry. Of course, this was pre-sobriety James, but still, it only ups his aristocratic street cred. His anecdote left us pressing the ‘rewind’ button. Tamar Medford, another host at The Sober Curator, gushed about James’ humor-filled tale of meeting a prince over Dutch beer. Yawn, right? If your yawns are somehow followed by chuckles.
Bookish Pursuits: Sharing Wisdom in ‘Ready, Set, Life’
James’ autobiography-slash-advice book, ‘READY. SET. LIFE,’ weaves insightful commentary with his wicked humor, inviting sober folks and aspiring athletic prodigies alike to navigate the chaos of modernity with optimism, resilience, and a superpower called mental fitness. The book’s title alone is like an advent calendar — each chapter a new (albeit metaphorical) chocolate treating you to pearls of wisdom gathered from sobering experiences and adventures.
The Sobees #QUITLIT Score: 4 out of 5 Sobees
Infinite Possibilities (Minus a Cold One)
James’ transformation into a sober endurance athlete not only fuels his runs but inspires readers, many of whom reached out after his book’s release (is that tear glistening in your eye, James?). It’s the unraveling of how sobriety can coincide with leaps into the unknown, reminding us mere mortals that everything you want is on the other side of fear—or a 145-mile endurance run from London to Bristol, semantics.
Connect with James Gwinnett
- Website jamesgwinnett.com
- IG @jamesgwinnett
- linktr.ee
Getting sober is one thing—but staying sober? That’s where the real adventure begins.
This show is for you if you’ve ever wondered:
– Where can I find inspiring sober podcasts, apps, and creators?
– How do I give back or stay plugged into the sober community
– What are the best sober-friendly drinks and travel tips?
– Where do I find the good NA drinks that don’t taste like regret?
The Sober Curator is your go-to for sober pop culture, booze-free travel, apps, creators, and community.
We’re not here to help you get sober.
We’re here to help you live sober—and love it.
This week, Alysse sits down with cocktail queen, educator, and entrepreneur April Wachtel, founder & CEO of Cheeky Cocktails—the bold, minimalist, flavor-forward mixer brand changing how we drink (with or without booze). From 20 years behind the bar to launching a brand designed to make everyone feel included, April shares stories of creativity, visibility, Saved By the Bell aesthetics, brand-building in a sober-curious era, and that time she heroically saved an event from serving mojitos made with actual oil (yes, really) . Whether you love a zero-proof marg or just want better options at the bar, this convo is deliciously inspiring.
Takeaways:
Inclusion drives innovation. Cheeky was created after April repeatedly felt excluded in bar environments while not drinking—so she built mixers that work for everyone .
Cocktails = connection. For April, flavor, hospitality, and celebration matter more than alcohol content.
Constraints spark creativity. When COVID hit, she DIY’d her brand design in hours, then later refined it via agency work—scrappiness meets strategy.
Pop culture always shows up. Cheeky’s bright vibe? Think Saved by the Bell meets premium minimalism.
Taste everything first. Her wildest mishap? Discovering a kitchen had prepped oil instead of simple syrup at a major event—right before 400 guests were served. Hero status unlocked.
Key Timestamps:
[00:01:34] — Meet April Wachtel: founder, educator, and flavor-obsessed mixer magician
[00:04:27] — April’s entrepreneurial spark + early beverage industry days
[00:07:18] — Teaching 12,000+ students to craft balanced, beautiful drinks
[00:08:00] — Being sober/NA in bar culture + why inclusivity matters
[00:17:14] — The Cheeky brand aesthetic: color, culture, and DIY hustle
[00:22:00] — The 818 Tequila partnership + surprising professionalism
[00:27:08] — Cocktail catastrophes: the “oil mojito” close call
Resources & Links:
Cheeky Cocktails – https://cheekycocktails.co
Follow Cheeky on Instagram: @cheekycocktails
Alysse’s reference: BEATS WORKING podcast
Pop culture mentions: Saved by the Bell, Gucci “The Tiger” short film
–Alcohol + Substance Use Disorder Guide
–Recovery Nonprofit Resource Guide
–LBGTQ+ Recovery Resource Guide
Connect with Us:
-Website: www.thesobercurator.com
-Facebook: @The Sober Curator
-Instagram: @thesobercurator
-X: @thesobercurator
-YouTube: @thesobercurator
-Pinterest: @thesobercurator
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About:
Sobriety isn’t the end of the party—it’s just the start of a better one. Hosted by Alysse Bryson, media powerhouse and sobriety’s ultimate hype woman, and joined by Sober Curator contributors, The Sober Curator Podcast* delivers bold convos, pop culture deep dives, and zero-proof living that doesn’t suck. Whether you're sober, sober-curious, or just looking for good vibes without the hangover, we’ve got you covered. Subscribe now—because getting sober matters, staying sober matters more.
*The Sober Curator Podcast is a space for open and honest conversations about sobriety, recovery, and alcohol-free living. While we celebrate all paths to a sober lifestyle, some topics discussed may be sensitive or triggering for certain listeners. This podcast is for informational and entertainment purposes only and is not a substitute for professional advice. If you’re in recovery or exploring sobriety, please take care while listening and seek support from trusted professionals as needed.
RECOVERY PODCASTLAND & NETWORK: Tune in and let your ears experience the audio haven for all things sobriety and recovery. Buzz into the sobriety soundscape at The Sober Curator. Here, we delve into the world of our favorite sober and recovery-based podcasts. Picture us as your bee-zy, sober podcast enthusiasts or the lively guardians of an alcohol-free audio oasis. Our digital archives are neatly categorized into TSC Recovery Podcastland & Network.
SOBER SPORTS: This section promotes sobriety and wellness through sports and fitness. The section features articles, interviews, and personal stories from athletes and fitness enthusiasts committed to a healthier, alcohol-free lifestyle. By highlighting the benefits of sober living and the role that sports, and fitness can play in achieving and maintaining sobriety, Sober Sports is changing how we think about wellness and encouraging a more positive and empowering approach to recovery.
Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
