
Times Square is the pulsating heart of New York City—neon lights, Broadway magic, and the constant rhythm of the city that never sleeps. But if you think a night out in this electric atmosphere requires alcohol, think again! Tempo by Hilton Times Square is redefining the experience with its innovative “spirited and non-spirited” beverage program at Highball, their stylish bar and restaurant.
Highball at Tempo: Elevating the Mocktail Game
Located at W 47th Street and 7th Avenue, Highball isn’t just another trendy cocktail lounge—it’s a spot where mocktails are given the same star treatment as their boozy counterparts. Thanks to Lyre’s Non-Spirited Liqueur, the bar’s lineup of alcohol-free cocktails delivers all the complexity, flavor, and presentation of traditional drinks—without the buzz. Whether you’re sober, sober-curious, or just taking a break, Highball offers a sophisticated, lively atmosphere where you can sip on a beautifully crafted mocktail while soaking in the dazzling views of Times Square’s iconic billboards.

The Lyre’s Difference: A Non-Alcoholic Revolution
What makes the mocktails at Highball so special? The answer is Lyre’s, a premium brand dedicated to crafting non-alcoholic spirits that taste just like their classic counterparts. Whether you’re in the mood for a no-ABV Old Fashioned, a booze-free Negroni, or a tropical-inspired sip, Lyre’s offers a refined drinking experience without compromise.
Sober-Friendly Activities Near Tempo by Hilton
A great mocktail is just the beginning—Times Square is packed with sober-friendly adventures, and Broadway Week 2025 is the perfect excuse to plan a night out.
🎭 Catch a Broadway Show – Broadway Week means 2-for-1 tickets to some of the hottest shows of the season. This year, you can experience:
- Maybe Happy Ending – A futuristic love story that will tug at your heartstrings.
- Death Becomes Her – The cult-classic film comes to life on stage.
- Chicago – A timeless musical with razzle-dazzle energy. (Currently starring Beverly Hills Real Housewife Erika Jayne through February 23rd)
🏙 Take in the Views – Before or after your show, head up to the Outdoor Terrace at Tempo for a breathtaking perspective of the city skyline. Or take a late-night walk through Central Park, just a short distance away, for a peaceful contrast to the bustling streets.
🎶 Explore Live Music – NYC is full of intimate, alcohol-free live music venues, including The Green Room 42 or Jazz at Lincoln Center, where you can experience world-class performances minus the boozy bar tab.
💪 Burn Off the Energy – Prefer an active night out? Check out Tempo’s 24-hour fitness center or take a spin class at Peloton Studios New York, just a short walk from Times Square.
Final Thoughts: Sober Nights in NYC Have Never Looked Better
Who says you need alcohol to enjoy a night in Times Square? With Highball’s expertly crafted mocktails, a front-row seat to the magic of Broadway, and endless sober-friendly adventures, NYC is proving that fun and sophistication don’t require a buzz. Whether you’re a local or visiting the city, Tempo by Hilton Times Square is the perfect launchpad for a sober-curious night out.
So next time you’re in NYC, raise a non-spirited glass and toast to a city that truly has something for everyone—no alcohol required. 🥂✨
#SoberCurious #MocktailCulture #TempoTimesSquare #SoberNYC #BroadwayWeek

WALK YOUR TALK NYC: Breaking Barriers: The Break Free Foundation’s Runway Show Redefines Recovery at New York Fashion Week, February 8th, 2025. In-person and virtual tickets are on sale now.

SOBER IN NYC: Get ready to dive into NYC’s sober scene—where zero-proof and sober-curious vibes are as iconic as our city’s skyline! We’re your go-to guide for all the coolest spots to enjoy elevated, alcohol-free experiences. Picture this: vibrant venues where unforgettable moments happen, from trendy NA bottle shops to electrifying recovery game nights with the Yankees or Knicks. Our community is shaking up social norms and turning wellness-focused lifestyles into the latest trend.
Whether you’re a native New Yorker, just passing through, or somewhere in between, everyone’s welcome to raise their glass—without the booze. Discover why NYC’s sober scene is as refreshing as a walk through Central Park. Trust us, you’re in for an amazing time!
Got an event, product, restaurant, experience, or story rooted in the Big Apple? We’re all ears! Drop us a line at thesobercurator@gmail.com or slide into our DMs on social media.

HAPPY EVERY HOUR: Welcome to the new hub of all things NA, featuring reviews on non-alcoholic craft beers, wines, ciders, spirits, RTDs (ready-to-drink), and recipes. Discover a bit more education or get the NA Cocktail Party started with our curated reviews, how-to’s, and activation bar ideas.
TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … because drunk never looks good.

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