At The Sober Curator, we’re always on the lookout for delicious, innovative sips that make sober life feel anything but boring. Enter Loom Juice, a juice-infused water beverage that’s disrupting the juice game in all the right ways. Think light, refreshing, and flavorful—without the sugar bomb or guilt trip.
What is Loom Juice?
Loom Juice is what happens when you take everything you love about juice and leave behind everything you don’t. It’s a juice-infused water designed for people who want real juice flavor with just a fraction of the sugar and calories. It’s perfect for sober folks, wellness enthusiasts, or honestly, anyone with taste buds.
Where can you find it?
Currently, you can snag Loom Juice online or on the East Coast in the NYC + New Jersey areas. Loom MAP.
First Impressions Matter (And Loom Juice Delivers)
The packaging? Clean. Modern. Playful. It’s the kind of bottle you want to be seen holding—whether you’re lounging by the pool or popping into a meeting. Even better? It’s totally sustainable and certified Plastic Neutral. For every bottle sold, Loom funds the removal of an equivalent amount of plastic waste. Future-focused and planet-friendly? Yes, please.
The branding vibe is bold and playful, with a side of “we mean business.” Their tagline? Juice From the Future. And they’re not kidding. Founder Bill Butrymowicz grew up in the beverage industry, watching his dad build a distribution company out of their garage. Loom is short for heirloom—a nod to generations of industry knowledge and a commitment to doing things differently. After realizing he was watering down his son’s orange juice to make it healthier, Bill thought, Why isn’t anyone innovating in this space? So, he did.
Taste Test Time
We tried all four flavors—because, you know, research.
- Moon Punch: This blue elixir shines bright. A mix of natural fruit juices that gives you that familiar punch flavor without all the nonsense.
- Aurora Orange: Gives you the delicious taste of fresh orange juice without mobbing your tastebuds with sugar. It’s super smooth and will leave you feeling extra fresh. Which you are.
- Cosmic Candy Grape: This one had me questioning reality. All natural grape juice and cotton candy flavors are sure to create a cosmic disco party in your mouth!
- Beyond Apple: You had me at Loom. Beyond Apple is beyond bangin! Whats better than a cold fresh crisp golden brown apple juice. Tastes like a Saturday morning with no hangovers.
Each one is lightly sweet, super refreshing, and smooth. No fizz, no bubbles, just pure juice-water goodness. There’s no lingering aftertaste, which makes these easy to sip all day long. (And trust us, we did.)
Functionality & Feel
Loom doesn’t make big wellness claims—no adaptogens or nootropics here. What it does do is hydrate and refresh you, plain and simple. Sometimes that’s exactly what you want. We found ourselves reaching for Loom Juice any time of day. Morning, afternoon slump, post-workout, or mocktail hour—it’s always Happy Every Hour with Loom.
Price Point & Accessibility
A 12-pack will run you about $30, and ordering online is easy-peasy. For a high-quality, sustainably made beverage that tastes this good, we think it’s a fair trade.
The Sober Curator Take
Loom Juice is a solid addition to your sober beverage lineup. You can dress it up in a pretty glass with garnishes for a fun mocktail vibe or crack one open straight from the bottle on the go. It’s casual but still vibrant enough for social settings. Will it blow your mind? No. Will it make you feel cool, refreshed, and like you’re sipping something thoughtfully made? Absolutely.
Would we recommend it?
100%. It’s delicious, hydrating, and fits perfectly into a mindful, sober lifestyle.
If we had to sum it up in one word? Vibrant.
And we’re here for it. Check out my full review on IG HERE.
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