Creating KUL MOCKS wasn’t just about the beverages; it was about creating the experience of drinking a cocktail without the alcohol. At The Sober Curator, we believe that celebrating and socializing should be inclusive of all. KUL MOCKS is the perfect brand for the drinker seeking a great-tasting, non-alcoholic option. We’re sober, not boring. Why should our drinks be limited to water, soda, tea, or coffee?
Meet the Makers
This Wisconsin-based brand stems from a husband and wife duo, Nate and Danielle Goss. They were overjoyed when they found out they were expecting their first child. As a couple who enjoyed socializing over cocktails, they began seeking non-alcoholic options for Danielle. They quickly realized that booze-free cocktails and ready-to-drink mocktails were hard to find. They were also non-existent in stores, bars, and restaurants.
Soda and sparkling water didn’t fill the void of having social cocktails with family and friends. Because of that, Danielle – also a Registered Dietitian by trade – spent the summer and fall of 2019 creating her mocktails from scratch. After extensive market research, they realized there was a demand for 100% booze-free options that extended well beyond pregnant women.
They learned that the world’s continued focus on health and wellness has created a new group of consumers. These consumers classify themselves as “sober curious” or “mindful drinkers,” fueling the demand for low- and no-alcohol beverages.
Want to hear an interesting fact? Did you know that an estimated 23.5 million people in the United States are living in long-term recovery from alcohol and other drug addictions? That’s right, long-term recovery. We’re out there, and there are a lot of us. Maybe we get bad press because we used to lie, cheat, steal, blackout, and pass out in random places. Ha! I think it’s not talked about because the stigma is still so strong.
Guess what? People can change. With nearly 15 years under my sober belt, I think I can contribute to setting an example. My goal is to show that a sober lifestyle is possible, rewarding, and entertaining.
Thanks to emerging companies like KUL MOCKS, it’s getting easier and easier for people like me who abstain from alcohol to enjoy still the ritual of enjoying a tasty beverage. Whatever the reason to celebrate or have a me party, KUL MOCKS makes it easy with these ready-to-serve non-alcoholic options.
Leading with Purpose
KUL MOCKS’ passion extends well beyond its beverages. It is a majority women-owned business determined to help people live their best lives in a fast-paced world where there’s an option for just about anything.
In the summer of 2020, during a global pandemic, the KUL MOCKS experience became available. Designated drivers, the sober and sober curious, expectant and nursing moms, and millions of health-conscious consumers across the US cheered! Can we get a sober amen?!?! Thank you, KUL MOCKS!
Sober Curator Pro Tip: KUL MOCKS proudly supports the Sober Mom Squad. This group of Moms is exploring an alcohol-free lifestyle or are already sober. We’ve talked about this group before. Michelle Smith, Founder of Recovery is the New Black and part of the Sober Mom Squad, was featured in a recent Sober Spotlight. Check it out here.
The KUL MOCKS Flavors
- STRAWBERRY MOCK-ARITA: Infused with real strawberry, lime and agave tequila flavors. This one will give you the classic strawberry margarita experience (minus the booze!). Enjoy all the flavors and feel good without sacrificing your tomorrow.
- MOCK MULE: Naturally flavored with ginger, mint and lime. It is so tasty and only a fraction of the sugar and calories found in the traditional Moscow Mule. There is no need to run to the store and grab a bunch of ingredients. This ready-to-drink Mock Mule is ready for you to enjoy anywhere, anytime.
- BLACKBERRY MOCK-JITO: A refreshing blend of blackberry, mint and lime packed into one can. It’s like the classic mojito experience without the booze! Sweetened with just a touch of real cane sugar and a natural sweet blend of stevia and monk fruit, the Blackberry Mock-jito is bold, delicious, and only 50 calories.
Sober Curator Pro Tip: Always check the labels! These delicious beverages are 0.00% ABV. They are also gluten-free and made with natural flavors. They have no artificial sweeteners. They are non-GMO and caffeine-free. You can purchase 12-pack and 24-pack options on their website directly, and they are also available on Amazon Prime.
#ADDTOCART KUL MOCKS
If I had to pick just one, oh my, that would be tough. While I would have thought the Mock Mule would have been my favorite, because I’m mildly obsessed with ginger, it was the Blackberry Mock-jito that actually won me over. Thankfully, because they offer a variety pack, you don’t have to try just one! So go on, try them all and have fun with your glassware, ice cubes, and garnishes.
We know we mix a mean mocktail. HAPPY EVERY HOUR will keep you up to date on the latest and greatest trends in the world of mocktails and zero-proof beverages. TRIGGER WARNING: People in early sobriety may want to proceed with caution. Are you feeling anxious? Check your intentions and motives. Call someone in your sober network who knows you well and talk it over with them. Please hydrate responsibly … because drunk never looks good.
Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
