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The Sober CuratorThe Sober Curator
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Home - Meet Jarod Gengler: The Non-Alcoholic Aficionado | The Sober Curator
MINNEAPOLIS / ST PAUL

Meet Jarod Gengler: The Non-Alcoholic Aficionado | The Sober Curator

Ashley SunderlandBy Ashley SunderlandJuly 30, 20244 Mins Read
Jarod Gengler
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Jarod Gengler, widely recognized as the Non-Alcoholic Aficionado, is an influential voice in the flourishing non-alcoholic (NA) beverage industry. With a passion for connecting people, places, and products, Jarod has dedicated himself to amplifying the NA beverage segment across various channels.

Go Brewing’s Unstoppable Ambassador

Go Brewing, founded in 2021 by Joe Chura in Naperville, Illinois, is an award-winning brewery specializing in NA craft beers. With a simple yet powerful message to “provide exceptional alternatives to alcohol by crafting the best NA beverages on the planet,” Go Brewing has quickly risen to the top in the craft NA beer category. Jarod recently joined their team as an ambassador. His enthusiasm and industry knowledge make him an ideal asset for this brand with big dreams, and he isn’t afraid to chase them. Jarod is on a mission to introduce Go Brewing’s stellar NA beer options to restaurants and establishments in the Twin Cities, helping build brand awareness.

Go Brewing has found more than an ambassador in Jarod Gengler; they have discovered a passionate advocate who embodies their values and vision for the future of NA craft beer!

Get plugged in with Go Brewing:

  • Website gobrewing.com
  • Follow @gobrewing
  • LinkedIn

Personal Journey and Advocacy

Jarod’s journey toward becoming a leading figure in the NA beverage industry is deeply personal. His sobriety date, September 15, 2019, marks the beginning of his commitment to a sober lifestyle. Living sober in the Twin Cities has been a transformative experience for Jarod, who finds support and inspiration from the Instagram community dedicated to the sober lifestyle. His favorite NA beverage is, of course, Go Brewing Beer!

Advice for Those New to Recovery:

Find like-minded people who can provide support and understanding.

Impact on Family Life:

Recovery has profoundly impacted Jarod’s family life, strengthening bonds and fostering a healthier environment.

Going Public with Recovery:

Jarod advises doing it when it feels right and assures that people close to you will be proud of your sobriety.

Industry Leadership

Jarod has become an established and inspiring influencer in the NA beverage community. His passion for the NA craft beer market make him an invaluable asset to established brands and emerging startups. Jarod offers engaging tastings and insightful reviews of cutting-edge NA products through his popular YouTube channel, providing meaningful exposure for featured brands and valuable information for his audience. He is authentic and compassionate and naturally connects with people from all walks of life, inspiring them to achieve their highest potential. Jarod is a true NA aficionado!

Connect with Jarod:

Jarod is always open to exploring collaboration opportunities, sharing favorite NA drinks, or discussing the latest trends in NA beverages.

  • Follow @the_na_aficionado
  • YouTube: The NA Aficionado
  • LinkedIn: Jarod Gengler

Sober in Minneapolis and St.Paul

SOBRIETY IN THE CITY – MINNEAPOLIS / ST PAUL: Welcome to your Twin Cities sober scene guide! Our lineup of zero-proof events is almost as famous as our 10,000 lakes. We’ve got the details on all the spaces and places to enjoy elevated experiences sans alcohol. Discover vibrant venues for unforgettable moments- from indie NA bottle shops to professional sports team recovery game nights. Our community is redefining social drinking norms and amplifying wellness-focused lifestyles. Whether you’re a long-time local, just passing through, or somewhere in between, everyone’s invited to raise the bar without the booze. Experience why the Twin Cities sober scene is as hot as a fresh batch of cheese curds. You betcha, it’s gonna be a good time!

Do you have an event, product, restaurant, experience, or story that is based in the Minneapolis / St Paul area? We want to hear about it! Email us at thesobercurator@gmail.com or slide on into our DM’s on social media.

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Resources Are Available

If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

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Ashley Sunderland
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Ashley Sunderland is a Twin Cities-based Licensed Alcohol and Drug Counselor, Certified Prevention Professional, and Peer Recovery Specialist who brings both professional expertise and personal experience to her work. Through compassionate advocacy and evidence-based education, she empowers clients to achieve lasting transformation on their unique recovery journeys. Ashley is at the forefront of normalizing alcohol-free living and advancing wellness-focused lifestyles through her specialized work in the rapidly growing non-alcoholic beverage industry. As a non-alcoholic beverage consultant, she collaborates with brands and influencers to expand quality options for individuals embracing sobriety or mindful consumption, helping to reshape social drinking culture. As a contributing writer and content creator at The Sober Curator, Ashley provides valuable resources and authentic storytelling that makes zero-proof living vibrant, accessible, and celebrated. Her work demonstrates that an alcohol-free lifestyle is both fulfilling and joyful. Ashley is expanding her therapeutic practice to include holistic healing modalities and is currently pursuing certification in Equine-Assisted Therapy. In partnership with Serenity Farm & Stables in Watertown, Minnesota, she is integrating innovative recovery approaches that harness the transformative power of the human-animal bond, providing clients with unique pathways for healing and personal growth. Connect with Ashley to explore her initiatives in the recovery community, the transformative power of equine therapy, her dedication to the non-alcoholic movement, and her mission to raise the bar on what it means to celebrate, socialize, and thrive sans alcohol!

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Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025
October 7 @ 8:00 am - 5:00 pm PDT

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

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Trivia Night at 309 Social Club
October 7 @ 4:30 pm - 6:30 pm PDT

Trivia Night at 309 Social Club

BigVision 309 Social Club 309 East 49th Street @ 2nd Ave, New York
Donation
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Sober Night Live! 105.5 The Colorado Sound Presents
October 7 @ 5:00 pm - 7:30 pm PDT

Sober Night Live! 105.5 The Colorado Sound Presents

Roots Music Project 4747 Pearl Suite V3A, Boulder
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An Evening with Sober Sisters in STL: Shopping, Sound Bath & Mocktails
October 7 @ 5:00 pm - 7:00 pm PDT

An Evening with Sober Sisters in STL: Shopping, Sound Bath & Mocktails

Goldie's Hair + Wardrobe 2712 Sutton Boulevard, Maplewood
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Zero Proof Cocktail Class With the NA Sommelier
October 8 @ 5:00 pm - 7:00 pm PDT

Zero Proof Cocktail Class With the NA Sommelier

700 Dexter Avenue North #suite 201, Seattle
$85.00
7:00 pm
Drag Bingo (Spooky AF Edition)
October 9 @ 7:00 pm - 9:00 pm PDT

Drag Bingo (Spooky AF Edition)

SOBER AF Bottle Shop Tacoma 5222 S Tacoma Way, Tacoma
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STOP THE SHUFFLE SCREENING – Wilmington Deleware International Film Festival
October 10 @ 11:00 am - 12:30 pm PDT

STOP THE SHUFFLE SCREENING – Wilmington Deleware International Film Festival

The Screening Room West
$15.00
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October 11 @ 5:00 am - October 19 @ 2:00 pm PDT

MACHU PICCHU | Capsule Adventures

Cusco, the Salktanay Trail, and Machu Picchu!
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Fresh Start: Breathwork with Kyle Harder | Teetotal Initiative Pittsburgh
October 11 @ 7:00 am - 9:00 am PDT

Fresh Start: Breathwork with Kyle Harder | Teetotal Initiative Pittsburgh

Thrive on Health 730 Brookline Blvd, Pittsburgh
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Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025
October 11 @ 11:00 am - 1:00 pm PDT

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

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MACHU PICCHU | Capsule Adventures
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MACHU PICCHU | Capsule Adventures

Cusco, the Salktanay Trail, and Machu Picchu!
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October 11 @ 5:00 am - October 19 @ 2:00 pm <span class='timezone'> PDT </span>

MACHU PICCHU | Capsule Adventures

MACHU PICCHU | Capsule Adventures

October 11 @ 5:00 am - October 19 @ 2:00 pm PDT

MACHU PICCHU | Capsule Adventures

MACHU PICCHU | Capsule Adventures Our journey blends the culture and cuisine of Cusco with the legendary Salkantay Trail, culminating at the Incan masterpiece of Machu Picchu. Trek through shifting

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October 11 @ 5:00 am - October 19 @ 2:00 pm <span class='timezone'> PDT </span>

MACHU PICCHU | Capsule Adventures

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Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

October 7 @ 8:00 am - 5:00 pm PDT

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025 Live Seminar Via Zoom 1:00PM – 3:00PM

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Trivia Night at 309 Social Club

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Trivia Night at 309 Social Club

Trivia Night at 309 Social Club Get your game face on and put your knowledge to the test at Trivia Night! From pop culture to history and everything in between,

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Sober Night Live! 105.5 The Colorado Sound Presents

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Sober Night Live! 105.5 The Colorado Sound Presents

Sober Night Live! 105.5 The Colorado Sound Presents Announcing Sober Night Live! A monthly open mic event for sober creatives, featuring performances, storytelling, and a supportive community. We are excited

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5:00 pm - 7:00 pm

Zero Proof Cocktail Class With the NA Sommelier

October 8 @ 5:00 pm - 7:00 pm PDT

Zero Proof Cocktail Class With the NA Sommelier

Zero Proof Cocktail Class With the NA Sommelier Join us at Studio Forma for a tailored, hands-on, zero-proof cocktail-making experience with NA sommelier Juanita Unger. Professional bartending techniques, cocktail theory,

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7:00 pm - 9:00 pm

Drag Bingo (Spooky AF Edition)

October 9 @ 7:00 pm - 9:00 pm PDT

Drag Bingo (Spooky AF Edition)

Drag Bingo (Spooky AF Edition) Thu, Oct 09 Sober AF Zero Proof Bottle Shop Kick off Sober October by joining us for one of our KILLER Drag Bingo Nights. Sells

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11:00 am - 12:30 pm

STOP THE SHUFFLE SCREENING – Wilmington Deleware International Film Festival

October 10 @ 11:00 am - 12:30 pm PDT

STOP THE SHUFFLE SCREENING – Wilmington Deleware International Film Festival

STOP THE SHUFFLE SCREENING - Wilmington Delaware International Film Festival An intimate look inside the billion-dollar addiction treatment industry where young people are bought and sold for their insurance policies

$15.00
7:00 am - 9:00 am

Fresh Start: Breathwork with Kyle Harder | Teetotal Initiative Pittsburgh

October 11 @ 7:00 am - 9:00 am PDT

Fresh Start: Breathwork with Kyle Harder | Teetotal Initiative Pittsburgh

Fresh Start: Breathwork with Kyle Harder | Teetotal Initiative Pittsburgh Come breathe in community during a guided breathwork session—a space to let go of stress, quiet the noise of everyday

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Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

October 11 @ 11:00 am - 1:00 pm PDT

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025

Just F*%#ing Write: Get Words Out of Your Head and Onto the Page Zoom Seminar with Tawny Lara on Saturday, October 11th, 2025 Live Seminar Via Zoom 1:00PM – 3:00PM

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Sober AF Entertainment: Iowa Hawkeyes vs. Wisconsin Badgers @ Camp Randall Stadium (Madison – WI)

October 11 @ 12:30 pm - 6:30 pm PDT

Sober AF Entertainment: Iowa Hawkeyes vs. Wisconsin Badgers @ Camp Randall Stadium (Madison – WI)

Sober AF Entertainment: Iowa Hawkeyes vs. Wisconsin Badgers @ Camp Randall Stadium (Madison – WI)

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