If you’re on the hunt for a nonalcoholic beverage that feels as intentional and celebratory as your favorite cocktail, let me introduce you to WildFolk — a Calgarian, female-founded brand that’s quickly become my new obsession.
A Feast for the Eyes (and the Imagination)
Before you even taste what’s inside, WildFolk’s cans draw you in with their stunning artwork. Each can is a visual tribute to a classic folk tale, inviting you to reminisce and imagine with every pour. The illustrations aren’t just pretty — they’re storytelling in a can, setting the stage for the thoughtful flavors within.
Crafted for the Sober Curious & Sober Girls Alike
WildFolk isn’t just for anyone skipping the booze — it’s for those of us who want to savor the ritual and nostalgia of cocktail culture, minus the hangover. Every flavor is meticulously crafted, with ingredients chosen as carefully as the stories on the labels. These are drinks meant to be enjoyed slowly, shared with friends, or poured into your fanciest glassware for a moment of pure, grown-up indulgence.
Apero Spritz: Prairie Nostalgia in a Glass
My personal favorite? The Apero Spritz. This beauty is a love letter to the Canadian prairies, blending rhubarb juice, lemongrass, chinchona bark (*aka the key ingredient in all tonic concentrates), and cinnamon into a complex, fragrant and utterly unique sip. It’s bright, bittersweet and herbal — just like the classic spritz you remember, but with a distinctly local twist. Serve it over ice, shake it up for a martini moment or sip from your favorite crystal glass. However you enjoy it, the flavors linger, inviting you back for another taste.
Final Sip: Thoughtful, Fragrant and Unforgettable
WildFolk isn’t just another non-alc option — it’s an experience. The art draws you in, and the creative, layered flavors keep you thinking about it long after the last drop. There’s truly a flavor for everyone, and every can feels like a celebration.
Check out the variety:
- Bee’s Knees
Bright and springtime botanicals with lemon, honey, red clover, juniper and Timut peppercorn.
- Sparkling Negroni
A nonalcoholic take on the classic Negroni cocktail, botanically brewed for complexity.
- Vermouth Spritz
Inspired by the traditional vermouth spritz, crafted with herbs and botanicals.
- Mezcal Margarita
A smoky, citrus-forward blend mimicking the flavors of a mezcal margarita.
- Apero Spritz (my personal favorite)
Featuring rhubarb juice, lemongrass, chinchona bark and cinnamon notes, evoking Canadian prairie flavors.
- The Bitter Tongue – Amaro Mixer
A bitter and aromatic amaro-style mixer designed for sophisticated sipping or mixing.
These bevvies are botanically brewed, zero-proof + crafted with herbs, botanicals and citrus rinds for full flavor and complexity
Have you tried WildFolk yet? Which folk tale can or flavor are you most excited to try? Let’s raise a glass to thoughtful, artful and deliciously sober living!
Welcome to HAPPY EVERY HOUR, your go-to hub for all things NA (non-alcoholic). We review alcohol-free beers, ciders, wines, spirits, RTDs (ready-to-drink), and share NA cocktail recipes that taste just as good—if not better—than the boozy originals. Whether you’re sober, sober-curious, or just taking a break, this is where great taste meets zero proof.
TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … #becausedrunkneverlooksgood.
SOBER POP CULTURE at The Sober Curator is where mainstream trends meet the vibrant world of sobriety. We serve up a mix of movie, podcast, fashion, and book recommendations alongside alcohol-free cocktails, celebrity features, and pop culture buzz—all with a sober twist.
We’re here to shatter the “sobriety is boring” myth with a mash-up of 80s neon, 90s hip-hop edge, early 2000s bling, and today’s hottest trends. From celebrity shoutouts to red-carpet style inspo, this is where sober is as chic as it is fun. To the celebs using their platform for good—our Sober Pop Trucker hats are off to you!
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