Hey there, Sober Curator fam! We’ve got BIG NEWS brewing here at The Sober Curator headquarters (zero-proof bubbly, anyone?). We’re beyond excited to introduce The Sober Curator Podcast officially! Our trailer episode is live, and the full show kicks off March 26th. Mark your calendars—because hangovers are canceled, but FUN is 100% on the agenda.
Hosted by yours truly, Alysse Bryson, with special appearances by my ride-or-die sober sidekick and podcast producer, Tamar Routely. We’re here to prove that sobriety is not just a choice—it’s the ultimate life hack for living your best life. Not only that, but the upcoming episodes will feature appearances from our many Sober Curator Contributors as our way of bringing the website to life. Podcast reality show anyone?
Whether you’re sober, sober-curious, in recovery, or just looking for a laugh with people who keep it real, the Sober Curator Podcast is your new go-to for all things sober pop culture and lifestyle—with plenty of humor sprinkled in for good measure.
🔥 What’s Inside the Trailer Episode?
In our trailer episode, we give you a small taste (6 minutes of sober entertainment) of what’s to come:
- 💬 Candid convos about recovery wins (and struggles—because #RealTalk).
- 😂 Hilarious takes on everything from pop culture moments to medical visits (hello, colonoscopy prep humor—thanks, Jason Mayo!).
- 🧘♀️ Movement and wellness in recovery with insights from the amazing Swift Steps Founder Julianne Griffin.
- 📺 Megan Swan’s favorite moment of Matthew Perry as Chandler Bing.
- 🎸 And yes, Analisa’s quest for a vintage Judas Priest shirt. (If you have a lead, DM us!)
✨ What’s the Vibe of this new podcast?
Think of us as your fun, fearless, and slightly snarky sober besties who are here to help you navigate a life where clarity, connection, and community reign supreme. We’re curating the best of sober pop culture, lifestyle, and recovery content so you don’t have to.
Because let’s be real: Sobriety isn’t boring. It’s vibrant, fulfilling, and full of belly laughs you actually remember the next day. We’re not here to tell anyone they need to get sober or how to get sober. We are here to help you stay on your sober journey because getting sober matters, staying sober matters more.
SAVE THE DATE! 📅 Launch Date: March 26th
Our official launch date is Tuesday, March 26th—and we’ve got a lineup of captivating conversations and incredible guests that will keep you coming back for more.
🎧 Ready to listen?
The trailer is live right now. Subscribe, follow, or favorite us on your podcast app of choice so you don’t miss a beat! The first 50 people to subscribe, rate, and review The Sober Curator Podcast on Apple podcast will win one of the 50 coveted TSC Fanny packs.
👉 Link to Podcast Trailer
👉 Follow us on Instagram @thesobercurator
👉 Leave us a review—because it helps more people find this rad sober community!
🚀 #SoberNotBoring
Join us on this adventure of laughter, learning, and living #SoberNotBoring. Whether you’re tuning in on your morning walk, during your commute, or while whipping up a zero-proof cocktail, we’ve got you covered.
This is the Sober Curator Podcast. Let’s dive in!
Getting sober is one thing—but staying sober? That’s where the real adventure begins.
This show is for you if you’ve ever wondered:
– Where can I find inspiring sober podcasts, apps, and creators?
– How do I give back or stay plugged into the sober community
– What are the best sober-friendly drinks and travel tips?
– Where do I find the good NA drinks that don’t taste like regret?
The Sober Curator is your go-to for sober pop culture, booze-free travel, apps, creators, and community.
We’re not here to help you get sober.
We’re here to help you live sober—and love it.
This week, Alysse sits down with cocktail queen, educator, and entrepreneur April Wachtel, founder & CEO of Cheeky Cocktails—the bold, minimalist, flavor-forward mixer brand changing how we drink (with or without booze). From 20 years behind the bar to launching a brand designed to make everyone feel included, April shares stories of creativity, visibility, Saved By the Bell aesthetics, brand-building in a sober-curious era, and that time she heroically saved an event from serving mojitos made with actual oil (yes, really) . Whether you love a zero-proof marg or just want better options at the bar, this convo is deliciously inspiring.
Takeaways:
Inclusion drives innovation. Cheeky was created after April repeatedly felt excluded in bar environments while not drinking—so she built mixers that work for everyone .
Cocktails = connection. For April, flavor, hospitality, and celebration matter more than alcohol content.
Constraints spark creativity. When COVID hit, she DIY’d her brand design in hours, then later refined it via agency work—scrappiness meets strategy.
Pop culture always shows up. Cheeky’s bright vibe? Think Saved by the Bell meets premium minimalism.
Taste everything first. Her wildest mishap? Discovering a kitchen had prepped oil instead of simple syrup at a major event—right before 400 guests were served. Hero status unlocked.
Key Timestamps:
[00:01:34] — Meet April Wachtel: founder, educator, and flavor-obsessed mixer magician
[00:04:27] — April’s entrepreneurial spark + early beverage industry days
[00:07:18] — Teaching 12,000+ students to craft balanced, beautiful drinks
[00:08:00] — Being sober/NA in bar culture + why inclusivity matters
[00:17:14] — The Cheeky brand aesthetic: color, culture, and DIY hustle
[00:22:00] — The 818 Tequila partnership + surprising professionalism
[00:27:08] — Cocktail catastrophes: the “oil mojito” close call
Resources & Links:
Cheeky Cocktails – https://cheekycocktails.co
Follow Cheeky on Instagram: @cheekycocktails
Alysse’s reference: BEATS WORKING podcast
Pop culture mentions: Saved by the Bell, Gucci “The Tiger” short film
–Alcohol + Substance Use Disorder Guide
–Recovery Nonprofit Resource Guide
–LBGTQ+ Recovery Resource Guide
Connect with Us:
-Website: www.thesobercurator.com
-Facebook: @The Sober Curator
-Instagram: @thesobercurator
-X: @thesobercurator
-YouTube: @thesobercurator
-Pinterest: @thesobercurator
Follow & Subscribe:
If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Plus, the first 50 reviews on Apple Podcasts can win a sleek, limited edition Sober Curator fanny pack!
Send Feedback:
If you have a story, feedback, or just want to connect, email us at thesobercurator@gmail.com. We’d love to hear from you!
About:
Sobriety isn’t the end of the party—it’s just the start of a better one. Hosted by Alysse Bryson, media powerhouse and sobriety’s ultimate hype woman, and joined by Sober Curator contributors, The Sober Curator Podcast* delivers bold convos, pop culture deep dives, and zero-proof living that doesn’t suck. Whether you're sober, sober-curious, or just looking for good vibes without the hangover, we’ve got you covered. Subscribe now—because getting sober matters, staying sober matters more.
*The Sober Curator Podcast is a space for open and honest conversations about sobriety, recovery, and alcohol-free living. While we celebrate all paths to a sober lifestyle, some topics discussed may be sensitive or triggering for certain listeners. This podcast is for informational and entertainment purposes only and is not a substitute for professional advice. If you’re in recovery or exploring sobriety, please take care while listening and seek support from trusted professionals as needed.
RECOVERY PODCASTLAND & NETWORK: Tune in and let your ears experience the audio haven for all things sobriety and recovery. Buzz into the sobriety soundscape at The Sober Curator. Here, we delve into the world of our favorite sober and recovery-based podcasts. Picture us as your bee-zy, sober podcast enthusiasts or the lively guardians of an alcohol-free audio oasis. Our digital archives are neatly categorized into TSC Recovery Podcastland & Network.
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Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
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