Ice, ice baby
What I love about this commercial is that it showcases that craft ice is for everyone. Just because I don’t consume alcohol doesn’t mean I don’t still enjoy an icy beverage on a hot day. Who am I kidding? I’m in my mid-40s, and that means I want an icy beverage regardless of what the forecast is outside. I drink cold-brewed, iced coffee year-round. I contemplated moving when the fancy, shared ice machine in my apartment community broke down last fall. This is how seriously and frequently I think about ice.
LG “Be a Baller” commercial
Bravo!
Bravo to LG for inventing what may be the world’s most fabulous craft ice-making “smart” refrigerator and marketing it appropriately. Big brands take note – how you market matters! After 14+ years of sobriety, I am tired of how alcohol and alcohol consumption have been portrayed in advertising. It’s not all fun and games. It’s not all glamorous and sexy. Please stop selling a lie. Besides, not everyone drinks alcohol for a variety of reasons. I’m going to let you in on a little secret: those of us who don’t drink alcohol still consume liquids. GASP! That’s right, folks. We aren’t plants. Occasionally, we’d like more than a glass of room-temperature water.
Be a Baller!
I’m not even in the market for a new fridge, but I wanted one when I saw this “Be a Baller” ad by LG the other night. Why? Because in less than 30 seconds, they accurately showed that ice is for everyone. Not just cocktails. Instead of isolating their marketing message to drinkers only in a fun and clever way, they made being “a baller” cool and inclusive for all.
Are you a kid who wants to make some dope-ass, ice-cold chocolate milk? This fridge is for you. Are you a hip older gal (ahem) who wants to add a cool, circular oversized ice cube to your raspberry ice tea on sober bingo night? This fridge is for you, too. I wish more brands would take note and use caution in their marketing efforts. Until that day comes, I’ll keep talking about the brands that are doing it right.
A Disco Ball is Hundreds of Pieces of Broken Glass, Put Together to Make a Magical Ball of Light. You are NOT Broken, Friend. You are a DISCO BALL!
Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
