Close Menu
The Sober CuratorThe Sober Curator
  • HOME
  • ABOUT
    • ❤️ CONTENT
    • CONTRIBUTOR DIRECTORY
    • DEAR READERS✏️
    • MEET THE SOBER CURATOR
    • 📰 PRESS 📺
    • THE SOBEES 🐝
    • CONTACT 📧
  • HAPPY EVERY HOUR
    • NA BEERS AND CIDERS 🍺
    • NON-ALCOHOLIC WINES 🍾
    • NON-ALCOHOLIC SPIRITS 🍸
    • READY TO DRINK 🥤
    • BEHIND THE BAR 🍋‍🟩
    • NA TASTING EVENTS CALENDAR 🗓️
  • HEALTH & WELLNESS
    • BREAK FREE
    • CODEPENDENCY
    • MASTERING MENTAL FITNESS 🧠💪🏼
    • MENTAL HEALTH 🧠
    • RELATIONSHIPS 🤟🏽
    • SOBER NOT SUBTLE
    • SOBER POETRY 🖋️
    • SPEAK OUT! SPEAK LOUD! 🗣️
    • SPIRITUAL SUBSTANCE 🧬
    • WELLNESS AS A WAY OF LIFE
  • LIFESTYLE
    • #ADDTOCART 🛍️
    • ASK MRS. (W)RIGHT ⁉️
    • COMING OUT SOBER 🏳️‍🌈
    • 🏆 CONTENT
    • ✂️CURATED CRAFTS🎨
    • FASHION 👠
    • SHOP 🛒
    • SOBER SPOTLIGHT 🔦
    • SOBER CONTENT CREATION 💻
    • SOBER UNBUZZED FEED
  • ENTERTAINMENT
    • #QUITLIT 📚
    • MOVIE REVIEWS 🍿
    • MUSIC 🎶
    • POPCULTURE
    • RECOVERY PODCASTLAND 🎙️
    • SOBER CURATOR PODCAST 🎧
    • SOBER EVENTS CALENDAR 🗓️
    • SOBER SPORTS
    • TV SHOW REVIEWS 📺
  • TRAVEL & EVENTS
    • SOBER EVENTS CALENDAR 🗓️
    • SOBER RETREATS CALENDAR 🗓️
    • SOBRIETY IN THE CITY
      • SOBER IN MINNEAPOLIS
      • SOBER IN NYC
      • SOBER IN SEATTLE
    • WHAT A TRIP! 🧳
  • SPIRITUAL GANGSTER
    • THE CARD DIVO 🔮
    • CLASSY PROBLEMS
    • SOBERCAST
    • SOBERSCOPES
    • SOBRIETY IN FLOW 🧘🏻‍♀️
    • THIRSTY FOR WONDER
    • SPIRITUAL SUBSTANCE 🧬
    • STOICISM
  • RECOVERY RESOURCES
    • ALCOHOL & SUBSTANCE USE DISORDER RESOURCE GUIDE
    • BREAK FREE FOUNDATION
    • FAMILY RESOURCES
    • GLOSSARY OF ADDICTION AND RECOVERY TERMS
    • LGBTQ+ RECOVERY RESOURCES
    • RECOVERY STORIES
Facebook X (Twitter) Instagram Pinterest YouTube LinkedIn TikTok
The Sober CuratorThe Sober Curator
  • HOME
  • ABOUT
    • ❤️ CONTENT
    • CONTRIBUTOR DIRECTORY
    • DEAR READERS✏️
    • MEET THE SOBER CURATOR
    • 📰 PRESS 📺
    • THE SOBEES 🐝
    • CONTACT 📧
  • HAPPY EVERY HOUR
    • NA BEERS AND CIDERS 🍺
    • NON-ALCOHOLIC WINES 🍾
    • NON-ALCOHOLIC SPIRITS 🍸
    • READY TO DRINK 🥤
    • BEHIND THE BAR 🍋‍🟩
    • NA TASTING EVENTS CALENDAR 🗓️
  • HEALTH & WELLNESS
    • BREAK FREE
    • CODEPENDENCY
    • MASTERING MENTAL FITNESS 🧠💪🏼
    • MENTAL HEALTH 🧠
    • RELATIONSHIPS 🤟🏽
    • SOBER NOT SUBTLE
    • SOBER POETRY 🖋️
    • SPEAK OUT! SPEAK LOUD! 🗣️
    • SPIRITUAL SUBSTANCE 🧬
    • WELLNESS AS A WAY OF LIFE
  • LIFESTYLE
    • #ADDTOCART 🛍️
    • ASK MRS. (W)RIGHT ⁉️
    • COMING OUT SOBER 🏳️‍🌈
    • 🏆 CONTENT
    • ✂️CURATED CRAFTS🎨
    • FASHION 👠
    • SHOP 🛒
    • SOBER SPOTLIGHT 🔦
    • SOBER CONTENT CREATION 💻
    • SOBER UNBUZZED FEED
  • ENTERTAINMENT
    • #QUITLIT 📚
    • MOVIE REVIEWS 🍿
    • MUSIC 🎶
    • POPCULTURE
    • RECOVERY PODCASTLAND 🎙️
    • SOBER CURATOR PODCAST 🎧
    • SOBER EVENTS CALENDAR 🗓️
    • SOBER SPORTS
    • TV SHOW REVIEWS 📺
  • TRAVEL & EVENTS
    • SOBER EVENTS CALENDAR 🗓️
    • SOBER RETREATS CALENDAR 🗓️
    • SOBRIETY IN THE CITY
      • SOBER IN MINNEAPOLIS
      • SOBER IN NYC
      • SOBER IN SEATTLE
    • WHAT A TRIP! 🧳
  • SPIRITUAL GANGSTER
    • THE CARD DIVO 🔮
    • CLASSY PROBLEMS
    • SOBERCAST
    • SOBERSCOPES
    • SOBRIETY IN FLOW 🧘🏻‍♀️
    • THIRSTY FOR WONDER
    • SPIRITUAL SUBSTANCE 🧬
    • STOICISM
  • RECOVERY RESOURCES
    • ALCOHOL & SUBSTANCE USE DISORDER RESOURCE GUIDE
    • BREAK FREE FOUNDATION
    • FAMILY RESOURCES
    • GLOSSARY OF ADDICTION AND RECOVERY TERMS
    • LGBTQ+ RECOVERY RESOURCES
    • RECOVERY STORIES
The Sober CuratorThe Sober Curator
Home - The Price of Sobriety: A Reflection on Guinness and the Sober Journey
NA BEERS AND CIDERS

The Price of Sobriety: A Reflection on Guinness and the Sober Journey

Anne Marie CribbinBy Anne Marie CribbinFebruary 19, 20256 Mins Read
Guinness Price Increase
Share
Facebook Twitter LinkedIn Pinterest Email
«Depositphotos.com» 

I come from a long line of Guinness drinkers. Sundays after church, my siblings and I would Irish step dance at the local Irish bar while the grown-ups threw back pints, the rich scent of Guinness lingering in the air. I have vivid memories of picking daffodils outside The Dubliner in Washington, D.C., wearing my green dancing dress, my shawl fastened with Celtic cross pins with little emerald shamrocks. I dreamed of one day visiting Ireland, the land of my ancestors, and drinking Guinness at every pub along the way. 

And then I got sober. And I thought that dream had shattered. 

For years, Guinness represented more than just a drink; it was legacy, tradition, belonging. It was a rite of passage, an unspoken connection to the people who came before me. When I stopped drinking, I thought I had lost my place in that story. How could I go to Ireland and not partake in what felt like such an essential part of the experience? 

Photo by Tavis Beck on Unsplash

Then, this past summer, I was able to take that trip. And to my complete shock and delight, Guinness 0.0 was everywhere. Every single pub, every restaurant, even the Guinness Storehouse tour—where you can sip a pint of it while taking in the breathtaking view from the Gravity Bar. The tour, by the way, is incredible. Walking through the halls of Guinness history, seeing the craft and care that goes into every pour, I felt something I hadn’t expected: inclusion. I hadn’t lost my place in the story after all. 

Sobriety, for me, has been about reclaiming my agency. It has been about taking back the narrative and realizing I don’t have to be excluded from anything. I’m still Irish. I still get to step into a pub in Dublin, order a pint, and toast to the night. Only now, my pint doesn’t come with a side of regret, a foggy memory, or a hangover. 

So when I saw that Diageo (the parent company of Guinness) had raised the price of Guinness 0.0 by 9 cents—more than the 6-cent increase on a standard pint of Guinness—it stung in a way that was hard to put into words. The sober and sober-curious movement is growing—fast. In the U.S., a 2023 Gallup poll found that 39% of adults were actively trying to cut back on drinking. In the UK, Alcohol Change UK reported that 29% of adults intended to reduce their alcohol consumption in 2024. The non-alcoholic beer market has grown by 7% in volume globally. The demand is there. The cultural shift is happening. And yet, decisions like this make it feel like we are being punished for making a different choice. 

It already takes extra effort to be sober in a drinking culture. It means showing up to social gatherings where people sometimes don’t know how to interact with someone who isn’t drinking. It means dealing with the occasional look of confusion or pity when ordering a non-alcoholic drink at a bar. It means having fewer options—sometimes none at all. And now, it also means paying more for a product that doesn’t contain alcohol, even though the production costs are lower. 

The price hike isn’t just about money. It’s about what it signals. It tells people like me—who are choosing to live fully present, who are rewriting our stories—that we are still an afterthought. It says, “You can be included, but you’ll pay extra for it.” And I don’t think that’s right. 

When I was in Ireland, I felt something I never expected to feel in my sobriety: a deep sense of belonging. Sobriety can sometimes feel like a lonely road, one that separates you from the culture you grew up in. But standing in a pub in Dublin, raising a pint of Guinness 0.0 with friends—some who drank, some who didn’t—it reaffirmed that belonging isn’t about alcohol. It’s about being present, about connection, about tradition that goes beyond what’s in the glass. 

That’s why this price hike feels personal. It’s a reminder that, even as the world shifts toward more inclusive drinking options, those of us choosing not to drink are still being asked to pay more, work harder, and justify our choices. Why should a non-alcoholic option, which doesn’t include the costly process of alcohol fermentation and aging, cost more? Why should our decision to drink something that doesn’t alter our minds be met with an extra fee? 

The reality is that the demand for non-alcoholic options is only going to grow. A 2023 report from IWSR (International Wine and Spirits Record) found that the no- and low-alcohol beverage sector is expected to grow by 25% by 2027. Younger generations are drinking less, prioritizing wellness, and looking for ways to socialize without alcohol. This isn’t a trend; it’s a shift in the way people relate to drinking culture. And companies that don’t recognize this will be left behind. 

It’s not just about the money. It’s about what it says to those of us who are forging a different path, one that is just as valid, just as joyful, and just as deserving of respect. The world is changing, and our choices should be honored—not taxed. 


Guinness 0.0

HAPPY EVERY HOUR THROWBACK POST: It’s FINALLY HERE! Guinness 0.0 (Zero) Is Finally Available in the US of A! (February 2022)


Speak Out Speak Loud The Sober Curator

SPEAK OUT! SPEAK LOUD! This is where our readers and contributors take center stage, sharing their transformative sobriety journeys. Often, sobriety uncovers hidden talents, abilities, and new avenues of self-expression. By sharing these stories, we not only facilitate personal healing but also offer hope to those still navigating the path of recovery. So, let’s raise our voices, Speak Out, and Speak Loud! In doing so, we combat the silence that often shrouds addiction, offering solace and inspiration.

We invite you to share your unique expressions of recovery here—be it through videos, poems, art, essays, opinion pieces, or music. We can’t wait to hear from you! Please email us at thesobercurator@gmail.com or DM us on social!

Disclaimer: All opinions expressed in the Speak Out! Speak Loud! are solely the opinions of the contributing author of each individual published article and do not reflect the views of The Sober Curator, their respective affiliates, or the companies with which The Sober Curator is affiliated.

The Speak Out! Speak Loud! posts are based upon information the contributing author considers reliable. Still, neither The Sober Curator nor its affiliates nor the companies with which such participants are affiliated warrant its completeness or accuracy, and it should not be relied upon as such.


best non alcoholic newsletter sober curator
Resources Are Available

If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

follow the sober curator on x/ twitter

Follow The Sober Curator on X, the artist formerly known as Twitter

gravity bar guinness guinness 0.0 guinness storehouse tour opinion piece price increase
Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
Anne Marie Cribbin
  • Website
  • Facebook
  • Instagram
  • LinkedIn

Anne Marie, founder of Thirsty For Wonder, is a recovery coach and spiritual companion. She inspires joyful, authentic living through compassionate support and Celtic wisdom.

Related Posts

Best Day Brewing Yuzu-Ginger Shandy Review: A Bright, Zesty Non-Alcoholic Beer

Best Day Brewing Yuzu-Ginger Shandy Review: A Bright, Zesty Non-Alcoholic Beer

October 19, 2025
HECK CANS NA Beer Portland OR

Sober Spotlight: Andy McMillan of Heck Brewing 

October 18, 2025
So Many Addictions … So Little Time! Exploring the Concept of Fusion Recovery 

So Many Addictions … So Little Time! Exploring the Concept of Fusion Recovery 

October 17, 2025
Leave A Reply Cancel Reply

The Wellspring by Thirsty for Wonder A Celtic Recovery Journey
Happy Traveler with Kim Parsley
Sober City Mobile App
SOBERSCRIBE AND GET ON THE LIST!
7 events found.
  • Week of October 20
  • Previous week
  • Next week
Notice
No events scheduled for October 20, 2025.
Notice
No events scheduled for October 21, 2025.
7:00 pm
BigVision Recovery Horror Film Reading
October 22 @ 7:00 pm - 9:00 pm PDT

BigVision Recovery Horror Film Reading

BigVision 309 Social Club 309 East 49th Street @ 2nd Ave, New York
$15.00
Ongoing
15th Annual Texas Serenity Run 2025
October 23 @ 2:00 pm - October 26 @ 10:00 am PDT

15th Annual Texas Serenity Run 2025

Hill Country RV Resort and Event Center 17740 Texas 16, Medina
$55.20
7:00 pm
Sober Dating + Comedy | Sober AF Bottle Shop Tacoma, WA
October 23 @ 7:00 pm - 9:00 pm PDT

Sober Dating + Comedy | Sober AF Bottle Shop Tacoma, WA

SOBER AF Bottle Shop Tacoma 5222 S Tacoma Way, Tacoma
$28.52
Ongoing
15th Annual Texas Serenity Run 2025
October 23 @ 2:00 pm - October 26 @ 10:00 am PDT

15th Annual Texas Serenity Run 2025

Hill Country RV Resort and Event Center 17740 Texas 16, Medina
$55.20
12:00 pm
Recovery in Practice – 2 Day Conference
October 24 @ 12:00 pm - 9:00 pm PDT

Recovery in Practice – 2 Day Conference

Bodecker Foundation 2360 NW Quimby St., Portland
Free
3:00 pm
Speed Dating: Sober & In Recovery
October 24 @ 3:30 pm - 7:00 pm PDT

Speed Dating: Sober & In Recovery

Planted Cafe 333 Smith Street, Brooklyn
$40.00
+ 1 More
Ongoing
15th Annual Texas Serenity Run 2025
October 23 @ 2:00 pm - October 26 @ 10:00 am PDT

15th Annual Texas Serenity Run 2025

Hill Country RV Resort and Event Center 17740 Texas 16, Medina
$55.20
MACHU PICCHU | Capsule Adventures
October 25 @ 5:00 am - November 2 @ 2:00 pm PDT

MACHU PICCHU | Capsule Adventures

Cusco, the Salktanay Trail, and Machu Picchu!
See website
Antigua 12 Sober Travel Retreat
October 25 @ 9:00 am - November 1 @ 5:00 pm PDT

Antigua 12 Sober Travel Retreat

$4000 – $5000
5:00 am
Shatterproof Walks to End Addiction Stigma
October 25 @ 5:00 am - 9:00 am PDT

Shatterproof Walks to End Addiction Stigma

Pier 76 Hudson River Park 408 12th Avenue, New York
11:00 am
Happy.Sober.Free: Madison Meet-Up
October 25 @ 11:00 am - 6:30 pm PDT

Happy.Sober.Free: Madison Meet-Up

Goodman Community Center - Iron Works 149 Waubesa Street, Madison
$111.00
Recovery in Practice – 2 Day Conference
October 25 @ 11:00 am - 9:00 pm PDT

Recovery in Practice – 2 Day Conference

Bodecker Foundation 2360 NW Quimby St., Portland
Free
+ 6 More
Ongoing
15th Annual Texas Serenity Run 2025
October 23 @ 2:00 pm - October 26 @ 10:00 am PDT

15th Annual Texas Serenity Run 2025

Hill Country RV Resort and Event Center 17740 Texas 16, Medina
$55.20
MACHU PICCHU | Capsule Adventures
October 25 @ 5:00 am - November 2 @ 2:00 pm PDT

MACHU PICCHU | Capsule Adventures

Cusco, the Salktanay Trail, and Machu Picchu!
See website
Antigua 12 Sober Travel Retreat
October 25 @ 9:00 am - November 1 @ 5:00 pm PDT

Antigua 12 Sober Travel Retreat

$4000 – $5000

Week of Events

Mon 20
Tue 21
Wed 22
Thu 23
Fri 24
Sat 25
Sun 26
October 23 @ 2:00 pm - October 26 @ 10:00 am <span class='timezone'> PDT </span>

15th Annual Texas Serenity Run 2025

15th Annual Texas Serenity Run 2025

October 23 @ 2:00 pm - October 26 @ 10:00 am PDT

15th Annual Texas Serenity Run 2025

15th Annual Texas Serenity Run 2025 Join us for the 15th Annual Texas Serenity Run 2025! Where all clean and sober motorcycle riders can gather annually in the Tx Hill

$55.20
October 23 @ 2:00 pm - October 26 @ 10:00 am <span class='timezone'> PDT </span>

15th Annual Texas Serenity Run 2025

October 23 @ 2:00 pm - October 26 @ 10:00 am <span class='timezone'> PDT </span>

15th Annual Texas Serenity Run 2025

October 25 @ 5:00 am - November 2 @ 2:00 pm <span class='timezone'> PDT </span>

MACHU PICCHU | Capsule Adventures

MACHU PICCHU | Capsule Adventures

October 25 @ 5:00 am - November 2 @ 2:00 pm PDT

MACHU PICCHU | Capsule Adventures

MACHU PICCHU | Capsule Adventures Our journey blends the culture and cuisine of Cusco with the legendary Salkantay Trail, culminating at the Incan masterpiece of Machu Picchu. Trek through shifting

See website
October 25 @ 9:00 am - November 1 @ 5:00 pm <span class='timezone'> PDT </span>

Antigua 12 Sober Travel Retreat

Antigua 12 Sober Travel Retreat

October 25 @ 9:00 am - November 1 @ 5:00 pm PDT

Antigua 12 Sober Travel Retreat

Rediscover Peace & Purpose in Antiqua If you’re in recovery—whether newly sober or years into your journey—and ready to reconnect with your purpose, build meaningful connections, and embrace a life

$4000 – $5000
October 23 @ 2:00 pm - October 26 @ 10:00 am <span class='timezone'> PDT </span>

15th Annual Texas Serenity Run 2025

October 25 @ 5:00 am - November 2 @ 2:00 pm <span class='timezone'> PDT </span>

MACHU PICCHU | Capsule Adventures

October 25 @ 9:00 am - November 1 @ 5:00 pm <span class='timezone'> PDT </span>

Antigua 12 Sober Travel Retreat

October 22, 2025 7:00 pm - 9:00 pm
BigVision Recovery Horror Film Reading
October 22 @ 7:00 pm - 9:00 pm PDT

BigVision Recovery Horror Film Reading

BigVision Recovery Horror Film Reading Step into the shadows for a spine-chilling evening at the 309 Social Club. Join us for a live reading of In The Ghost Light, a recovery-themed

$15.00
October 23, 2025 7:00 pm - 9:00 pm
Sober Dating + Comedy | Sober AF Bottle Shop Tacoma, WA
October 23 @ 7:00 pm - 9:00 pm PDT

Sober Dating + Comedy | Sober AF Bottle Shop Tacoma, WA

Sober Dating + Comedy | Sober AF Bottle Shop Tacoma, WA Sober speed dating comedy event, where sober singles can date other singles at a venue not centered around drinking!

$28.52
October 24, 2025 12:00 pm - 9:00 pm
Recovery in Practice – 2 Day Conference
October 24 @ 12:00 pm - 9:00 pm PDT

Recovery in Practice – 2 Day Conference

Recovery in Practice - 2 Day Conference Recovery in Practice—a free two-day conference—will take place October 24-25, 2025, in NW Portland, uniting artists, authors, activists and researchers for workshops, panel

Free
October 24, 2025 3:30 pm - 7:00 pm
Speed Dating: Sober & In Recovery
October 24 @ 3:30 pm - 7:00 pm PDT

Speed Dating: Sober & In Recovery

Speed Dating: Sober & In Recovery Find Your Match! - A Dating & Social Series for Everyone! Different Themes every week. Different Vibes. One Community. Speed Dating: Sober / In

$40.00
October 24, 2025 5:00 pm - 8:00 pm
Rocky Horror Picture Show Night at SOBER AF Zero Proof Bottle Shop
October 24 @ 5:00 pm - 8:00 pm PDT

Rocky Horror Picture Show Night at SOBER AF Zero Proof Bottle Shop

Rocky Horror Picture Show Night Time & Location Oct 24, 2025, 5:00 PM Sober AF Zero Proof Bottle Shop, 5222 S Tacoma Way, Tacoma, WA 98409, USA About the event

See website
+ 1 More
October 25, 2025 5:00 am - 9:00 am
Shatterproof Walks to End Addiction Stigma
October 25 @ 5:00 am - 9:00 am PDT

Shatterproof Walks to End Addiction Stigma

Shatterproof Walks to End Addiction Stigma Together, we walk to end addiction stigma and restore hope for those impacted by substance use disorder. Together, we can change attitudes and save

October 25, 2025 11:00 am - 6:30 pm
Happy.Sober.Free: Madison Meet-Up
October 25 @ 11:00 am - 6:30 pm PDT

Happy.Sober.Free: Madison Meet-Up

Happy.Sober.Free: Madison Meet-Up Join us for an epic sober and wellness event where we will gather, connect and have fun! The day will feature yoga, live music & much more!

$111.00
October 25, 2025 11:00 am - 9:00 pm
Recovery in Practice – 2 Day Conference
October 25 @ 11:00 am - 9:00 pm PDT

Recovery in Practice – 2 Day Conference

Recovery in Practice - 2 Day Conference Recovery in Practice—a free two-day conference—will take place October 24-25, 2025, in NW Portland, uniting artists, authors, activists and researchers for workshops, panel

Free
+ 6 More
View Calendar
Thirty for Wonder by Anne Marie Cribbin
The Sober Curator
Facebook Instagram X (Twitter) TikTok YouTube Pinterest
  • PRIVACY POLICY
  • LINKS DISCLAIMER
  • EDITORIAL GUIDELINES
  • TERMS OF SERVICE
  • REFUND POLICY
  • DON’T SELL MY INFO
  • DATA SUBJECT REQUEST FORM
  • CONTACT US
© 2025 The Sober Curator - Benefits of a Alcohol Free Lifestyle

Type above and press Enter to search. Press Esc to cancel.

Get to know Anne Marie Cribbin

https://www.youtube.com/watch?v=trAcesNEM4s&list=PL-2Ua9PW28BtPWyLBzUB5mx2beVMipUiA