Browsing: athletic brewing

Eight years alcohol-free, Megan Swan treated the Calgary Stampede like a reporting assignment: corporate open bars, a Michelin Key rooftop, the Badlands rave tent, tech mixers and the chuckwagon races, ordering zero-proof at every stop. The verdict: sober Stampede has arrived, the math favors the non-drinkers, and watch that checkout screen before you tip 36% without noticing.

Senior Sober Curator Contributor Justin Lamb has reviewed more than 130 non-alcoholic beers for The Sober Curator since 2021. These are his ten best of 2026, spanning Double IPAs, pilsners, hazy NEIPAs, nitro stouts, and a peanut butter milk dark that deserves its own fan club. Find your perfect pour, then take the quiz to make it official.

The Sober Spotlight is a section on our site that highlights extraordinary people in recovery doing really cool things. Today we are shining a light on Justin Lamb. He puts the EXTRA in extraordinary in the very best of ways. Justin is a husband and cat dad that produces a super cool podcast, called Friend Request.

Athletic Brewing comes to us from Connecticut, but even though they hail from a small state, they pack a large flavor. In the non-alcoholic beer world, Athletic Brewing is still in its infancy at only three years old, but what they lack in age, they make up for in flavor, variety, and many of the standards you would normally associate with an alcoholic brewery.