The Sober Curator podcast welcomes Sean Daniels — an internationally acclaimed theater director, playwright and executive director of the Recovery Arts Project — who is on a mission to reframe addiction recovery through the transformative power of the arts. This episode is a must-listen for anyone curious about modern sobriety, the evolution of recovery narratives and how honest storytelling can save lives.
Why Sean Daniels? Why the Sober Lifestyle?
Sean Daniels isn’t just a theater powerhouse — he’s a living testament to the life-changing force of recovery. As the creative mind behind the off-Broadway and now London play “The White Chip,” Daniels shares how hitting rock bottom on Oct. 12, 2011, led him to a new beginning. Instead of a standard, somber cautionary tale, Daniels’ journey through addiction, science and family dynamics transformed into work that playfully — and powerfully — shows how vibrant a sober life can be.
What makes Daniels’ story especially compelling is his drive to fill a void in the recovery conversation. As he shares candidly on the podcast: “I know a lot of sober people and nobody has ever said, ‘I watched the Nancy Reagan just say no videos and I got sober that day.’ Never heard that story.” Instead, he realized that the standard teaching-and-preaching style so common in anti-addiction campaigns simply wasn’t connecting on a personal level. What did? Demonstration, authenticity, humor — and seeing others live joyful, flawed, adventurous sober lives.
The Power of Story: Why The White Chip Matters
Daniels’ play, “The White Chip,” a New York Times Critics’ Pick, flips the sullen addiction narrative on its head, using comedy and science to illustrate the journey to recovery. It’s inspired by his personal experiences and championed as a drama that “saves lives” — not with shame or platitudes, but with truth and relatability.
The “why” behind Daniels’ work is simple but profound: Recovery should be talked about openly, with humanity, complexity and hope. The old media tropes of the “rock bottom bum” or the easy relapse don’t serve real people. Daniels believes recovery can — and should — be seen as a process of “post-traumatic growth,” a journey that leads people to become fuller, more authentic versions of themselves.
“We could learn so much from the LGBT community,” Daniels says, citing how coming out stories evolved from tales of trauma to ones of self-actualization. “Our stories are always, you know, like, that we narrowly escaped disaster, because that’s dramatic, I guess. It doesn’t…attract anybody.” Instead, he champions showing how sobriety provides vibrancy, purpose and community — and, yes, real fun.
Getting sober is one thing—but staying sober? That’s where the real adventure begins.
This show is for you if you’ve ever wondered:
– Where can I find inspiring sober podcasts, apps, and creators?
– How do I give back or stay plugged into the sober community
– What are the best sober-friendly drinks and travel tips?
– Where do I find the good NA drinks that don’t taste like regret?
The Sober Curator is your go-to for sober pop culture, booze-free travel, apps, creators, and community.
We’re not here to help you get sober.
We’re here to help you live sober—and love it.
This week, Alysse sits down with cocktail queen, educator, and entrepreneur April Wachtel, founder & CEO of Cheeky Cocktails—the bold, minimalist, flavor-forward mixer brand changing how we drink (with or without booze). From 20 years behind the bar to launching a brand designed to make everyone feel included, April shares stories of creativity, visibility, Saved By the Bell aesthetics, brand-building in a sober-curious era, and that time she heroically saved an event from serving mojitos made with actual oil (yes, really) . Whether you love a zero-proof marg or just want better options at the bar, this convo is deliciously inspiring.
Takeaways:
Inclusion drives innovation. Cheeky was created after April repeatedly felt excluded in bar environments while not drinking—so she built mixers that work for everyone .
Cocktails = connection. For April, flavor, hospitality, and celebration matter more than alcohol content.
Constraints spark creativity. When COVID hit, she DIY’d her brand design in hours, then later refined it via agency work—scrappiness meets strategy.
Pop culture always shows up. Cheeky’s bright vibe? Think Saved by the Bell meets premium minimalism.
Taste everything first. Her wildest mishap? Discovering a kitchen had prepped oil instead of simple syrup at a major event—right before 400 guests were served. Hero status unlocked.
Key Timestamps:
[00:01:34] — Meet April Wachtel: founder, educator, and flavor-obsessed mixer magician
[00:04:27] — April’s entrepreneurial spark + early beverage industry days
[00:07:18] — Teaching 12,000+ students to craft balanced, beautiful drinks
[00:08:00] — Being sober/NA in bar culture + why inclusivity matters
[00:17:14] — The Cheeky brand aesthetic: color, culture, and DIY hustle
[00:22:00] — The 818 Tequila partnership + surprising professionalism
[00:27:08] — Cocktail catastrophes: the “oil mojito” close call
Resources & Links:
Cheeky Cocktails – https://cheekycocktails.co
Follow Cheeky on Instagram: @cheekycocktails
Alysse’s reference: BEATS WORKING podcast
Pop culture mentions: Saved by the Bell, Gucci “The Tiger” short film
–Alcohol + Substance Use Disorder Guide
–Recovery Nonprofit Resource Guide
–LBGTQ+ Recovery Resource Guide
Connect with Us:
-Website: www.thesobercurator.com
-Facebook: @The Sober Curator
-Instagram: @thesobercurator
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About:
Sobriety isn’t the end of the party—it’s just the start of a better one. Hosted by Alysse Bryson, media powerhouse and sobriety’s ultimate hype woman, and joined by Sober Curator contributors, The Sober Curator Podcast* delivers bold convos, pop culture deep dives, and zero-proof living that doesn’t suck. Whether you're sober, sober-curious, or just looking for good vibes without the hangover, we’ve got you covered. Subscribe now—because getting sober matters, staying sober matters more.
*The Sober Curator Podcast is a space for open and honest conversations about sobriety, recovery, and alcohol-free living. While we celebrate all paths to a sober lifestyle, some topics discussed may be sensitive or triggering for certain listeners. This podcast is for informational and entertainment purposes only and is not a substitute for professional advice. If you’re in recovery or exploring sobriety, please take care while listening and seek support from trusted professionals as needed.
Key Takeaways and Insights
1. Recovery is not about perfection — it’s about living out loud.
Host Alysse Bryson and Daniels highlight that the most powerful sobriety message is demonstration. Living your recovery — traveling, creating, parenting, dancing and even enjoying a Diet Coke with pride — shows others that sobriety is not only survivable but deeply rewarding.
2. Science and shame-free conversations are missing pieces.
Daniels’ own turning point came when he met people obsessed with the science of addiction — neuroplasticity, dopamine and genetics — not just the “moral failing” narrative. He shares a parallel to a doctor’s nonjudgmental, science-based conversation about prediabetes, underscoring how much shame-free, factual talk can soften the path for change.
3. Mainstream media still gets it wrong — but the shift has begun.
Daniels, Bryson, and contributor Alexandra Nyman cite frustration with stereotypical, relapse-focused stories in TV, theater and film. However, a cultural shift is underway, with shows and artists depicting more realistic, long-term recovery journeys. Pop culture, Daniels argues, is a crucial tool in destigmatizing and normalizing sobriety.
4. Community and visibility matter — representation saves lives.
Daniels points out that 10% of the U.S. population is in recovery, a number comparable to certain minority groups who have far more visible representation. “We should be…every 10th person you see in a TV show would be in recovery.” He emphasizes that when sober people “come out,” it can literally save lives by breaking isolation and offering real hope.
5. The post-sobriety story deserves just as much attention.
While early recovery gets plenty of airtime, Daniels and the hosts highlight the compelling drama of long-term recovery — what it means to live, grow and take accountability after years or even decades sober. The goal isn’t just not drinking, but building a genuinely great life.
SOBER ENTERTAINMENT: The Arts Must Play a Leading Role in Making Sure No Lives are Lost to Addiction | Sean Daniels
Why Daniels Is Excited About the Sober Life
For Daniels, sobriety isn’t just about what you give up; it’s about everything you gain: a career he loves, being present for his family, vibrant friendships and relentless creativity. “I’m a grateful recovering alcoholic,” he says, not with shame but with joy. He and the podcast team champion the idea that sobriety is the ultimate life hack — a way to show up fully, embrace your quirks and rediscover fun without the hangover.
His work, his enthusiasm and his relentless advocacy point to a simple truth: The stigma of addiction can’t withstand the power of honest, funny and hopeful stories. Whether he’s rallying the arts community, delighting audiences on two continents, or just choosing a Diet Coke over something stronger, Daniels is living proof that recovery is something to celebrate, not hide.
Final Thoughts: Get Inspired, Stay Engaged
This episode of The Sober Curator Podcast stands out as a rallying cry for anyone on the path to recovery, and an essential resource for families, creatives and advocates. By blending art, science and radical honesty, Sean Daniels makes a compelling case: The world needs more stories of hope, more demonstrations of thriving after addiction and more reasons to believe that sobriety is both achievable and exhilarating.
For more, see the show notes for links to the Recovery Arts Project, the latest productions of “The White Chip,” and resources for thriving in sober life. Remember: getting sober matters. Staying sober matters more.
SOBER ENTERTAINMENT: When The White Chip Leaves London, the Conversation Will Continue: A New Interactive Recovery Resource is Live
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SOBER EVENTS at The Sober Curator keeps you in the loop on alcohol-free gatherings happening nationwide. From sober comedy shows and non-alcoholic tastings to festivals, retreats, and sporting events, we highlight vibrant, community-driven experiences from coast to coast. Our goal? To keep you entertained, inspired, and connected—no matter where you live. Need more sober time than one event? We’ve got your back with our Sober Retreat Calendar.
All the cool kids go to rehab…
Resources Are Available
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