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Home - Owning a Successful Bar While Maintaining Sobriety – Cesar Vallin’s Story at Cloak & Petal
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Owning a Successful Bar While Maintaining Sobriety – Cesar Vallin’s Story at Cloak & Petal

Alysse BrysonBy Alysse BrysonDecember 31, 202411 Mins Read
Cloak & Petal Cesar Vallin Sober in San Diego
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Dry January is just around the corner—a movement inspiring thousands to press pause on alcohol for an entire month. For many, it’s just a break. But for others, it’s an introduction to a transformational lifestyle. For San Diego’s Cesar Vallin, Dry January wasn’t just a temporary experiment—it was the start of a sober path that would change his life forever. Not only has Cesar found peace in sobriety, but he’s also created a thriving bar, Cloak & Petal, that caters just as much to those who choose not to drink as to those who do.

Photo Credits: Cloak & Petal

Cloak & Petal, located in San Diego’s vibrant Little Italy neighborhood, doesn’t just serve drinks—it provides an unforgettable experience. You’ll be greeted by enormous faux cherry blossoms hanging overhead, neon lights illuminating intricate murals, and an ambiance that resembles a collision of modern Tokyo’s electric energy and Shibuya’s cool, cultural depth. And the drink menu? It mirrors that same level of artistry, offering bold, creative mocktails that are proof non-alcoholic doesn’t mean non-exciting.

But what makes Cloak & Petal truly stand out is its co-founder, Cesar Vallin. His personal story forged the heart of the bar—and it’s a story of resilience, transformation, and inclusivity.

Photo Credits: Cloak & Petal

Cesar Vallin’s Journey to Sobriety and Success

The path to Cloak & Petal begins with Cesar’s deeply personal struggles with alcoholism and mental health. Like many, his relationship with alcohol started as a way to cope with the stresses of life and eventually grew into a destructive force. He hit rock bottom, struggling with suicidal thoughts until a profound experience in Japan changed everything.

During a trip to Tokyo, Cesar found inspiration in Japanese culture—its respect for balance, innovation, and beauty in simplicity ignited a new perspective. Fueled by this life-altering experience, Cesar made two pivotal decisions. First, he embraced sobriety and the clarity it brought to his life. Second, he turned his focus toward creating a space that married this newfound inspiration with his professional ambitions.

By the time Cloak & Petal opened its doors, Cesar had committed to a lifestyle of sobriety. That commitment has not only shaped the vision of the bar but has also redefined what it means to provide an inclusive experience. Cesar’s story has earned him recognition in publications like Bold Journey Magazine and SDVoyager, and for good reason—it’s a testament to his unwavering dedication to personal growth and the community he serves.

Photo Credits: Cloak & Petal

Redefining the Bar Experience

At Cloak & Petal, the mocktails are as vibrant and refined as the alcohol-forward creations, if not more so. Each drink is crafted with precision and creativity, designed to indulge even the most discerning of palates. Here are just a few standout options:

  • Pineapple Sour

A tropical dream in a glass. Grilled pineapple sour mingles with fresh lemon, pineapple juice, and Fee Foam for a refreshing yet tangy delight. This drink transports you straight to Tokyo on a warm summer evening.

  • Apple (a Day)

Crisp, invigorating, and packed with flavor. Mint, lime, apple celery syrup, and cranberry juice come together in a beautifully layered mix. It’s a drink that offers both a refreshing bite and smooth undertones.

  • The Samantha

This botanical masterpiece is a perfect balance of delicate and sophisticated. Seedlip, lime, simple syrup, and cranberry juice unite for a drink that feels just as indulgent as any traditional cocktail.

These mocktails don’t just quench your thirst—they elevate the entire non-alcoholic experience. They show that a night out doesn’t need to fit into the confines of traditional drinking culture. At Cloak & Petal, everyone has something to celebrate.

Photo Credits: Cloak & Petal

Creating a Space for Everyone

Cesar’s dedication to his sober lifestyle has brought inclusiveness and innovation to the forefront of the Cloak & Petal experience. For him, it’s about more than just offering non-alcoholic options—it’s about crafting an environment where everyone feels welcome and considered. Whether you’re a bar regular or someone navigating a new, sober lifestyle, there’s a place for you here.

And the mocktails? They’re not a second thought—they’re an art form. Cloak & Petal is setting a new standard, proving that non-alcoholic options can be bold, flavorful, and just as complex as their spirited counterparts.

Inspiration for Aspiring Bar Owners and the Recovery Community

Cesar’s story gives hope to aspiring bar owners and members of the recovery community. It’s proof that success can coexist with sobriety—and that staying true to your values can lead to powerful, transformational outcomes.

Cloak & Petal embodies the spirit of San Diego’s vibrant culture while staying grounded in Cesar’s values of authenticity and innovation. For those navigating a sober lifestyle or even those just curious about it, Cesar’s approach inspires a new way to think about nightlife—an inclusive, exciting, and deeply satisfying way.

Cheers to Sobriety and Creativity

At Cloak & Petal, drinks go beyond just beverages—they are experiences. From the beautiful decor to the innovative menu, it’s clear that every corner of this bar reflects Cesar Vallin’s passion, vision, and commitment to creating something truly extraordinary.

Looking for a night out that’s as inspiring as it is indulgent? Make your way to Cloak & Petal in Little Italy and raise your glass—whether it’s filled with a bold mocktail or a classic cocktail—and toast to the limitless possibilities of a sober, flavorful, and fulfilling lifestyle.

Have you experienced the magic of Cloak & Petal? Share your thoughts or plan your visit today!


How to Have the Perfect Sober Day in San Diego

San Diego is one of my favorite weekend getaways, as it’s an easy flight from Seattle, thanks to my friends over at Alaska Airlines. Please enjoy this curated list of my favorite spots in the greater San Diego area.

La Jolla Sober Stops:

  • Aviator Nation is a MUST STOP, especially when traveling with fellow Sober Curator Contributor Analisa Six. Sober Curator Fun Fact: They carry Recess, Aura Bora, and other alcohol-free RTDs in-store and offer super cool Aviator branded Cuzis as a gift to shoppers.
  • La Valencia Hotel is a fabulous, charming, and iconic place to stay. You’ll be within easy walking distance of everything you might need that downtown La Jolla offers.
  • Arjang’s Treasure House of Fine Art is a delightful treasure hunt of collectibles, new and pre-owned framed lithographs, original works, and so much more!
  • At Parakeet Café, you will find yourselves amongst friends and neighbors, foodies and yogis, young and old. You’ll be pleased with their smoothie offerings paired with avocado toast.
  • Trilogy Sanctuary is a vegan cafe on a beautiful La Jolla rooftop. Their plant-based ingredients offer you a healthy dining experience. From smoothies and bowls to dinner and desserts, Trilogy Sanctuary has a variety of items that you will surely enjoy. Enjoy an acai bowl while you are entertained by yogis handing in the sky, and be sure to stop by the gift shop if you need crystals, jewelry, and other interesting gift items.
  • Bay Ink Tattoo is the perfect place to stop for an impromptu tattoo with your Sober bestie. Analisa and I popped in and got matching Ace of Hearts tattoos on our right thumbs, which might be one of the best impulsive decisions I’ve ever made.

Check out my La Jolla IG Reels: La Jolla June 2024, La Jolla March 2024, La Jolla March 2024 2.0, La Jolla BEACH March 2024


East of downtown and bordering Balboa Park, you’ll find the diverse and eclectic uptown neighborhoods of North Park and South Park. Catering to a local crowd, the streets are lined with coffee shops, boutiques, art galleries, diverse restaurants, and craft beer pubs.

San Diego North Park Sober Stops:

  • I’ve never met a gift shop I didn’t like, and Pigment did not disappoint. Husband-and-wife duo Chad Anglin and Amy Paul own Pigment. The shop opened in 2007 as an art gallery to showcase local artists. Amy even had her studio in the back; customers could peer in from a loft space. Art led in time to more developed vignettes, sofas, side tables, and eventually smaller gift items. With a heavy focus on art fundamentals and good design, thoughtful merchandising followed.
  • From its initial stalls at the La Jolla Farmers’ Market to its first brick-n-mortar space in Little Italy, Artelexia has thrived into what it is today: a dazzling shop at the intersection of culture, art, and food in San Diego’s eclectic North Park neighborhood.
  • Verbatim Books is a used and rare bookstore with an eclectic range of gently-loved and antiquarian books. Their stock is extremely curated to help you find quality editions of classics, favorites, and new discoveries. They also carry titles from over 200 local authors. Their zine corner is full of stuff made by local zine and chapbook creators, as well as some of the best from micro-distributors such as Burn All Books, Tan & Loose Press, Pioneers Press, Microcosm Publishing, Tiny Splendor, and more. Their walls are covered with work by San Diego artists and photographers to enhance your browsing and reading experience.
  • Blue Poke is a must-stop if you are a Poke Bowl lover like myself. They have a passion for seafood.

Situated just across the bay from downtown San Diego, Coronado is consistently voted the best beach in the U.S.

Coronado Beach Sober Stops:

  • With gentle surf, sparkling wide-sand beaches, charming main street, and great hotels, including the famous Hotel del Coronado, this island paradise is perfect for a family vacation or romantic getaway.
  • Seaside Papery features one of Southern California’s largest collections of custom-tailored invitations from the country’s top designers and an in-house design team to assist in capturing the style of your celebration. You’ll also find stationery, wrapping paper, and gifts.
  • Calling all dog lovers! If you are that person who brings home treats for your pups after being away from them, WAG’N TAILS is another must-stop.

Sober Stop: Legoland

If you are a Lego nerd like I am, you will want to plan at least one visit to the infamous Legoland. Sober Curator Fun Fact: Once upon a time, a long, long while ago (think pre-2020), I was a guest in the audience for the Ellen show. (Filmed in Burbank, CA) At the time, I was working for KING 5, the NBC TV station affiliate in Seattle, which is how I scored the hard-to-get tickets. As luck would have it, the day I was there, everyone in the audience won a chance to return and be in the audience AGAIN for Ellen’s famous 12 Days of Christmas.

Upon returning for my second time at the Ellen Show, my winnings included many cool gifts – including four tickets to Legoland. As the mother of a grown child, I don’t know that I would have purchased tickets to go, but I was still happy to have had the opportunity to check it out. Arguably, the rides are much more targeted at kiddos than adults, compared to other theme parks. That said, checking out all of the fantastic lego exhibits was totally worth it.


No trip to visit sunny San Diego is complete without a visit to the beach, the marina, In-N-Out, and the iconic Bloomingdales. Whether you’re a local or tourist, the greater San Diego offers bountiful ways to keep yourself entertained, relaxed, hydrated, and well-fed – all while doing it sober.


Sober in the City Events

SOBRIETY IN THE CITY: It’s always the perfect day for a perfect day! This is your guide to substance-free adventures and events in cities across the United States.  We’re bringing you hidden gems, local hangouts, art exhibits, unique attractions and pop-up events, limited shows, and tours. Being fully present allows us to enjoy life to the fullest. But we’re still taking it all in, just one day at a time.

You can depend on SOBRIETY IN THE CITY for clean, creative alternatives to make the most of your time in these amazing cities.

Bigger trips more your thing? Check out WHAT A TRIP! for the latest and greatest in sober travel, adventures, and retreats. Love to party with a purpose? The Sober Events calendar should be your next stop!


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Alysse Bryson is a strong woman in recovery, an innovative media maven, marketing guru, and gal about town. "I'm just a laid-back old school Seattlite...with sober superpowers. You can take the girl out of the party, but you can't take the party out of the girl."

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Sober AF Entertainment: Iowa Hawkeyes vs. Wisconsin Badgers @ Camp Randall Stadium (Madison – WI)

October 11 @ 12:30 pm - 6:30 pm PDT

Sober AF Entertainment: Iowa Hawkeyes vs. Wisconsin Badgers @ Camp Randall Stadium (Madison – WI)

Sober AF Entertainment: Iowa Hawkeyes vs. Wisconsin Badgers @ Camp Randall Stadium (Madison – WI)

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