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The Sober CuratorThe Sober Curator
Home - Liquid Luck Functional Elixirs: Can This Beverage Ease Alcohol Cravings? 
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Liquid Luck Functional Elixirs: Can This Beverage Ease Alcohol Cravings? 

Kim ParsleyBy Kim ParsleySeptember 25, 20252 Mins Read
Liquid Luck Functional Elixir The Happy Traveler Kim Parsley
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Photo credits: Kim Parsley of The Happy Traveler 

Liquid Luck is a brand of functional elixirs designed to ease alcohol cravings and boost well-being. One thing you may already know about me — I’m a skeptic when it comes to claims like this. And, I’m not out to find a beverage to do a magic trick for me, I just want something refreshing and enjoyable to drink that doesn’t contain alcohol or a bunch of added sugar.  

So I tried two of the four flavors of Liquid Luck — Mood & Focus. I should also disclose that I’m not a big fan of seltzer water. If you are, don’t let my personal tastes dissuade you from trying this brand as it may very well be your new favorite.  

Liquid Luck by Reframe  

  • Category: functional beverage 
  • Place of origin: unknown 
  • ABV: 0% 
  • Total sugars: Focus 8g & Mood 11g 
  • Tasting Notes: Focus has a very pleasant berry-forward flavor. Both Focus & Mood, however, have a taste of chemical sweeteners.  

These products promote functional ingredients such as ginger, ginseng root, ashwagandha, lion’s mane and more. How much of these ingredients does one need to consume to have a health benefit? That’s a question for the neuroscientists at Reframe, the company creating these beverages. Which is a curious connection as Reframe promotes themselves as an alcohol-related habit change app.  

After further reading on Reframe’s website, I’m left with more questions than answers about their line of elixirs. But I tried them with an open mind and a healthy dose of freshly squeezed lime juice. Although Liquid Luck didn’t make the mark for me, my quest for balanced non-alcoholic beverages continues. 


Happy Every Hour at The Sober Curator NA Beverage Reviews

Welcome to HAPPY EVERY HOUR, your go-to hub for all things NA (non-alcoholic). We review alcohol-free beers, ciders, wines, spirits, RTDs (ready-to-drink), and share NA cocktail recipes that taste just as good—if not better—than the boozy originals. Whether you’re sober, sober-curious, or just taking a break, this is where great taste meets zero proof.

TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … #becausedrunkneverlooksgood.


SOBER EVENTS at The Sober Curator keeps you in the loop on alcohol-free gatherings happening nationwide. From sober comedy shows and non-alcoholic tastings to festivals, retreats, and sporting events, we highlight vibrant, community-driven experiences from coast to coast. Our goal? To keep you entertained, inspired, and connected—no matter where you live. Need more sober time than one event? We’ve got your back with our Sober Retreat Calendar.


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Kim Parsley
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Kim Parsley is retired from a full-time career and role as a Global Studio Director for an interior architecture firm. She now spends most of her time hiking with her husband or laughing with her granddaughters. As a side-hustle, Kim curates vintage travel bars, collects and sells vintage barware, and experiments with spirit-free cocktails.

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