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NYC Founder Social with Soft Bar

October 6 @ 6:00 pm - 8:00 pm EDT
Soft Bar

NYC Founder Social with Soft Bar

Startup CPG is coming back to New York City:

Join us for an evening of mingling with CPG founders from around the NYC area, hosted at Soft Bar! Founder Carl Radke (you may know him from Summer House) will be in attendance along with other VIPs excited to meet you and try your products!

Come hang out, taste some great products, and meet other founders building in the CPG space.

Apply to sample at this event! All categories are open to sample at this event except for alcohol. 

Anyone can bring their products to share what they’re working on — no pitch decks, just good product and good conversation, but in order to have a formal sampling table, you must apply and be accepted by Startup CPG.

Come meet our featured guests:

  • Mishka Aminov – Director of Business Development @ Gold Coast Distributors

  • Bill Schultz – Partner @ Beliade

  • Lisa Li – Senior Investment Associate @ Rocana Venture Partners

  • Jannik Buddenberg – Senior Investment Associate @ Guild Capital

  • Daniel Casiero – Principal @ Prelude

  • Lauren Mamuska – Senior Category Manager, Babies/Kids/Pets/Cereals and Granolas @ Thrive Market

  • Josh Mandell – Director of Marketing, Sales & Analytics @ Key Foods Mandell, Holiday Farms Gemstone

  • Sophia Dodd – Principal Investor @ Equal Ventures

  • Glenn Cunningham – Senior Director of Center Store @ Village Supermarkets (Wakefern) – Fairway, Gourmet Garage, ShopRite

  • Mike MacCombie – Venture Partner @ NextGen Venture Partners

  • Maurice Ng – Managing Director @ Tings Capital

  • Madison Pascual – Principal @ Verlinvest

  • Amanda Amos – Investor @ Collaborative Fund

  • Elina Batt – Investment Associate @ Enlightened Hospitality Investments

  • Maxine Lopez – Category Manager, Bread & Bakery @ FreshDirect

  • Jacob Afriat – Managing Partner @ Great Circle Ventures

  • Elizabeth Brown – Investor @ Provenance Consumer Fund

  • Andrew Watman – Contributor, Innovation in Food & Beverage @ Forbes

  • Brandon Alster – Founder @ Sling Ventures

  • Alexis Kline – Senior Associate @ CAVU Consumer Partners

  • Nicole Atamian – Vice President @ Scoop Ventures

  • Tiffany Tan @ Happier Grocery

  • Nina Roberts – Writer and Editor @ Various Publications (The Guardian US, Fortune, Marketplace, etc.)

  • Jane Arbogast – Category Manager, Alcohol @ FreshDirect

  • Fatoumata Barry – Associate Category Manager, Grocery, Snacks @ FreshDirect

  • Jonathan Deeter – Founder & CEO @ Pickle Advisors / Deet’s Eats Media

  • Sloane Kraftsow – Founder @ The Shelf

Check out our featured sampling brands:

  • Afternoon Toast is a roasted barley and ginger tea, bottled to support digestion and hydration without caffeine or sugar.

  • Cabu Latte is the world’s first latte powered by cacao butter instead of dairy/nut/oat milks.

  • Croots makes bold-flavored, crunchy sourdough snacks, starting with croutons made for snacking straight from the bag.

  • Disco Fizz is All Boogie, No Bullshit: a functional non-alcoholic drink with green tea caffeine, sea salt electrolytes, and nothing artificial.
  • Doosra makes sweet & savory Indian snack mixes.
  • How Tea makes bold, adaptogenic sparkling teas that bring a little edge to the non-alcoholic beverage space.
  • MODA Mocktails is a premium mocktail brand founded by a MOther and DAughter team crafting mocktails with thoughtfully selected ingredients and bold flavor.

  • MTK Mocktails is an adaptogens free line of non-alcoholic beverage that is inspired by the many flavors of Montauk.  Carefully crafted 12 oz slim cans that are true virgin mocktails and our first flavor is the Montauk Mule.

  • NuMuti Social Tonics makes an alcohol alternative created with authentic South African roots and unique African flavors.

  • Rally makes 2 oz electrolyte-packed pickle shots for fast cramp relief & clean hydration.

  • River Kitchen Company is a mother-son-founded natural food brand creating a different kind of granola, built around nuts instead of oats.

  • S’NOODS, born from winning Netflix’s Snack vs. Chef, isn’t just another chip with a bold flavor claim but the comfort of noodles with the crunch of a chip.

  • Sticky’s mission is to make maple syrup better—pure, authentic, thoughtfully made, and rooted in Vermont’s forests and traditions, with a fresh, playful spirit.

  • St. Buena Vida makes premium non-alcoholic sparkling wine from organic, single-vineyard Chardonnay, crafted for the same occasions as a great bottle of wine.

  • Tangry Shrub Spritz bubbles their shrub for a vinegar punch to the gut biome or as a booze-free way to RAGE.

  • Tea Jams reinvents jam with chef-crafted, tea-infused organic fruit spreads featuring less sugar, bold flavor, and an innovative squeeze bottle made for more than toast.

  • Veggie Underground is the only vegan cheese made with real veggie purees – carrot, parsnip and red bell pepper – and melts and tastes just like dairy cheeses.

  • VYQRA brings King Coconut from Sri Lanka into everyday moments through a canned beverage rooted in origin, culture, and simplicity.

  • ZZAI brings West African drinking traditions to the American soda aisle, four craft sodas made with real cane sugar and nothing artificial.

  • More coming soon!

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