BACKSTAGE Edutainment: Build It Once, Sell It Forever

How to Create and Monetize Digital Products with Veronica Valli

Wednesday, October 21, 2026
12 to 1 p.m. PT | 1 to 2 p.m. MT | 2 to 3 p.m. CT | 3 to 4 p.m. ET | 8 to 9 p.m. UK
Virtual (Zoom) | BACKSTAGE members only

You have a skill people ask you about all the time. A method, a system, a way you do things that your friends keep texting you for. That’s a product sitting on your hard drive, and you’re giving it away for free.

Fellow BACKSTAGE member Veronica Valli has turned what she knows into a global business. She’s a psychotherapist, the author of Soberful: Uncover a Sustainable, Fulfilling Life Free of Alcohol, and the founder of the Soberful platform, where she works with women around the world. She built her digital products herself, and she’s walking us through how she did it.

This isn’t a pep talk. It’s a working session, and you’ll leave with a plan.

The first 35 minutes: the playbook

• Finding your product. How to spot the expertise you already have that people will pay for.
• Picking the format. Guides, templates, workbooks, mini courses, and memberships, and which one fits your time and skills.
• Pricing it. How to charge what it’s worth without guessing.
• Selling it. The simple funnel: a free lead magnet, an email list, and a paid offer.
• Tools that don’t need a tech team. What to use to build, host, and deliver it.

The last 25 minutes: live Q&A

Bring your idea. Veronica will help you pressure-test it in real time.

Who it’s for: Writers, coaches, creatives, side-hustlers, and anyone who’s said “I should really do something with this” more than twice.

Bring: One idea you’ve been sitting on, and a notebook.

RSVP: This event is for BACKSTAGE members only. BACKSTAGES members, you may access the RSVP Zoom link BACKSTAGE.

Can’t make it live? The replay goes up in the BACKSTAGE Vault a few days later.

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