There’s a certain thrill that comes with discovering a recovery fashion brand that resonates with your unique style. For me, that brand was ODAAT Apparel. From the moment I laid eyes on their range, I was hooked.
What sets ODAAT Apparel apart is the simplicity and elegance of their designs, coupled with the undeniable quality of their materials and craftsmanship. Slipping into their Sober black-on-black hoodie, I’m instantly enveloped in a sense of understated luxury, and I can’t help but feel a sense of pride.
But what truly makes me an ardent fan of ODAAT Apparel isn’t just their eye-catching designs. It’s the values that their company embodies – recognizing each day as a chance for growth and transformation. As someone who is passionate about supporting fellow sober business owners, shopping at ODAAT Apparel feels like my personal way of shopping local.
Shop the Newest ODAAT Apparel Looks!
About ODAAT Apparel
To fully appreciate the brand, one must delve into the inspiring story behind ODAAT Apparel. It all started in 2020 when founders Jeremy and Tera embarked on an adventure, relocating to Japan amid a global pandemic. This shift from familiar surroundings led Jeremy to confront his precarious relationship with alcohol.
Living in Japan proved to be transformative in many ways, but most importantly, it marked the beginning of Jeremy’s journey towards sobriety. It wasn’t a straightforward path; there were challenges, setbacks, and struggles. But with each step, Jeremy grew stronger, and with Tera by his side, they celebrated Jeremy’s first sobriety anniversary on July 27th, 2023, by launching ODAAT Apparel.
Jeremy found a renewed sense of purpose through his recovery journey and envisioned ODAAT Apparel as a source of inspiration for others on similar paths. He noticed a gap in the market for clothing brands catering specifically to individuals in recovery and decided to fill this void. Leveraging his business and design background, Jeremy took a leap of faith into entrepreneurship, driven by the desire to create a brand that could positively impact others.
ODAAT Apparel is more than just a clothing brand; it’s a symbol of resilience and determination. As you wear their apparel, remember that you are not alone on your journey to recovery. Each day presents a beautiful opportunity for healing, growth, and transformation. So, let ODAAT Apparel be your constant reminder of your strength and progress. It’s not just about looking good; it’s about feeling good from within.
It was such an honor to be featured in the ODAAT Apparel Voices of Resilience feature. You can read more about that here: From Party Nights to Purposeful Days: The Sober Evolution of Alysse B – ODAAT Apparel And do NOT forget to check out their quality merch. If I get my way, we’ll be doing a collab together in the very near future. #ADDTOCART: Products – ODAAT Apparel
God, grant us the serenity to #ADDTOCART….
#ADDTOCART: Sober Retail therapy is our kind of workout! We’re all about that shop ’til you drop life (but always with mindfulness, ya dig?). Dive into this section of our site to find killer sobriety gifts, top-tier recovery swag, and must-have merch we can’t get enough of. What’s more? We’re big on shining the spotlight on small businesses with roots in recovery, sober creators, and any enterprise that’s got love for the sober squad. Let’s support and elevate our community, one purchase at a time!
Make sure to also peep out our curated Amazon finds for #QUITLIT, glassware, recovery merch & gifts, and so much more!
Fashion more your thing? Make sure to check out WALK YOUR TALK with Sober Fashionistas Kate Vitala, Harley Skorpenske, and Alexandra Nyman. This section celebrates fashion and the role it plays in our recovery. Getting ready for life can be just as fun, if not more fun, now that we’re sober…because drunk never looks good.
A Disco Ball is Hundreds of Pieces of Broken Glass, Put Together to Make a Magical Ball of Light. You are NOT Broken, Friend. You are a DISCO BALL!
Resources Are Available
If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.
