Let’s be honest. When you think “Ben Stiller” you think Zoolander. Blue Steel. Derek Zoolander’s magnum opus face. You do not immediately think: craft soda entrepreneur. And yet. Here we are.
Stiller’s Soda launched in September 2025, co-founded by the man himself and entrepreneur Alex Doman, and it is exactly the kind of origin story that makes sense once you hear it. Ben Stiller loves soda. Has always loved soda. Not in a “brand ambassador” way. In a “real human being who grew up drinking Shirley Temples and never fully got over it” way.
The Shirley Temple is the O.G. mocktail. It’s the drink every sober person has ordered at a fancy event and pretended to be way more enthusiastic about than necessary. It is also, apparently, the drink that inspired an entire beverage line. Respect.
What’s Actually in the Can
Three flavors: Shirley Temple, Root Beer, and Lemon-Lime. Thirty calories. Seven grams of sugar. A full daily serving of vitamins C, D, and B12. No artificial sweeteners. No prebiotics. No gimmicks. (The website literally says “no trends, no gimmicks” which, in the current wellness beverage landscape, is itself kind of a flex.)
The sweetness comes from real cane sugar plus stevia and monk fruit, which means it doesn’t taste like diet soda’s sad cousin. It tastes like soda. Just… better-for-you soda. The kind you can drink without doing math in your head.
Available on Amazon in 12-packs for $30, select Targets around the country, and in select New York City retailers for those of us who prefer to shop with our hands.
The Sandler-to-Stiller Progression We Didn’t Know We Needed
TSC readers will recall our deep dive into Adam Sandler’s impressive habit of stashing booze in the most unexpected places. The man had a gift for it. A calling, really.
And now here comes his 90s comedy contemporary, doing the exact opposite: putting something genuinely delicious into a can and handing it to you without the chaos. The range from this era of Hollywood is truly something.
Stiller hasn’t publicly identified as sober, and that’s not what this is. What this IS is a celebrity who grew up watching his mother struggle with alcoholism, who knows the Shirley Temple order from the inside, who wanted a better soda and went and made one. No recovery narrative required. No redemption arc necessary. Just a guy who loves carbonation and has the resources to do something about it.
Why This Matters for the Sober-Curious Crowd
The non-alcoholic beverage space is officially having its moment, and not just for people in recovery. Sober-curious drinkers, health-conscious types, parents who want something fun to drink at a BBQ that isn’t La Croix again… this is who Stiller’s Soda is for. And honestly? That’s great news.
Every time someone famous attaches their name to the non-alcoholic category, the shelf space expands. Awareness grows. The stigma that still, somehow, clings to ordering a non-alcoholic drink in a social setting gets a little smaller. We’ll take the assist, Derek Zoolander.
Also: the Shirley Temple flavor. For those of us who have been ordering that at open bars since 2006, finally getting a well-made, actually-good version of it that doesn’t taste like grenadine and regret? That’s not nothing. That’s genuinely something. And Ben, if you’re reading this – I dig your font selection for the brand. #fontsmatter
The Verdict
Stiller’s Soda gets two thumbs up from us: real ingredients, zero preachiness, zero wellness-speak, and a founder who is clearly not doing this for clout. He just loves soda. He wanted better soda. He made better soda.
If you’ve been looking for an excuse to mainline Shirley Temples without the side eye, this is your moment.
#ADDTOCART: Shop Stiller’s Soda on Amazon.
Welcome to HAPPY EVERY HOUR, your go-to hub for all things NA (non-alcoholic). We review alcohol-free beers, ciders, wines, spirits, RTDs (ready-to-drink), and share NA cocktail recipes that taste just as good—if not better—than the boozy originals. Whether you’re sober, sober-curious, or just taking a break, this is where great taste meets zero proof.
TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … #becausedrunkneverlooksgood.
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Q: What is Stiller’s Soda? A: Stiller’s Soda is a non-alcoholic better-for-you soda brand co-founded by actor Ben Stiller in September 2025, available in Shirley Temple, Root Beer, and Lemon-Lime flavors.
Q: Where can I buy Stiller’s Soda? A: Stiller’s Soda is available on Amazon in 12-packs for $30 and at select NYC retail locations.
Q: Is Ben Stiller sober? A: Ben Stiller has not publicly identified as sober, but he has spoken openly about the impact of his mother’s alcoholism on his life.
