Mocktail enthusiasts and wellness advocates rejoice! The Wellest is ushering in a new era of alcohol-free delight with its first-ever “Zero Hour: Masters of Moxology” competition, set to take place on October 19, 2024, during the Freaky Tiki Festival at Shannon’s Corner, Long Beach, California. This pioneering event is your golden ticket to experience zero-proof cocktails like never before, bringing together a community of like-minded individuals who appreciate sophisticated, alcohol-free mixology. Heads up Long Beach, they are expecting 300-500 people! Get excited!
The Rise of Moxology
Derived from the art of mixology, moxology is all about crafting exceptional, alcohol-free cocktails. It’s an exciting blend of creativity, technique, and flair that transforms traditional mocktails into unique sensory experiences. At the heart of moxology lies the promise of enjoying complex flavors without the buzz, making it perfect for those who wish to indulge mindfully.
A New Chapter for Southern California
The “Zero Hour” competition marks Southern California’s first professional mocktail showdown, promising a day filled with innovation and community spirit. The Wellest, renowned for its commitment to wellness and zero-proof experiences, brings this vision to life, inviting everyone from enthusiastic sober-curious individuals to seasoned mixologists to celebrate the world of non-alcoholic beverages.
Meet Their Partners
Official Sponsor: Lyre’s Non-Alcoholic Spirits
The festival is thrilled to have Lyre’s Non-Alcoholic Spirits as the official sponsor. Their premium spirits mimic the taste and aroma of classic drinks, allowing mixologists to create sophisticated, zero-proof cocktails without compromise. From Dark Cane Spirit to Coffee Originale, Lyre’s offers a versatile palette that inspires creativity.
Collaboration with All The Bitter
Adding depth to the mix, All The Bitter joins as a festival sponsor, offering handcrafted alcohol-free bitters that add complexity to each drink. This collaboration ensures that every mocktail crafted is rich in flavor and satisfying in every sip.
An Inclusive Celebration at Shannon’s Corner
Shannon’s Corner, a staple in Long Beach’s vibrant social scene, is opening its doors to the zero-proof movement. This historic venue is taking a progressive leap by incorporating alcohol-free events into its calendar, providing an inclusive space for all. Attendees will enjoy live music, art, culinary delights, and the essence of the tiki atmosphere—all without the hangover.
Highlights of the Competition
The “Zero Hour” competition promises fierce but friendly rivalry among top local mixologists. Here’s who you can expect:
- Conner Jessop of The Wicked Wolf, winner of the Long Beach Bartenders Guild’s Tropical Shakedown 2024.
- Bryant Orozco, founder of Bar Nuda, is renowned for his Mexican-inspired non-alcoholic pop-ups.
- Stev Jones from The Bamboo Club is known for his tiki-inspired creativity.
Participants will craft tiki-inspired mocktails using Lyre’s spirits, complemented by All The Bitter’s offerings. Esteemed judges like James Tir, Essie Evans, and Amber Pennington will evaluate contestants based on creativity, taste, and presentation.
A Grand Prize Worth Competing For
The grand prize winner will earn a $150 cash reward and the opportunity to craft a holiday mocktail menu served throughout the season at Secret Island Tiki Lounge. This amplifies their professional profile and integrates them into Long Beach’s evolving zero-proof culture.
Join the Zero-Proof Revolution
The Wellest has transitioned from a physical storefront to an itinerant, community-focused experience with Bar|Non, its mobile bar. This approach directly brings zero-proof options to festivals and events, ensuring everyone can enjoy the fun.
Event Details
- Date: Saturday, October 19, 2024
- Time: 2:00 PM – 9:00 PM
- Location: Shannon’s Corner, 209 Pine Ave, Downtown Long Beach
- Tickets: Available online at Handstamp. $45 per person (plus fees) or $80 for Two Adults (plus fees). Purchase early for a chance to win a $150 prize pack.
Wrap Up
Join in on the fun at the Freaky Tiki Festival for an unforgettable day of mocktails, music, and community. Experience the shift towards mindful drinking and discover how zero-proof creativity can enhance your social life. Grab your tickets here.
The Wellest invites you to join this exciting movement. Whether you’re already a fan of alcohol-free living or curious to explore, “Zero Hour” promises a captivating experience for all. See you there!
About The Wellest
The Wellest is dedicated to promoting wellness and mindful drinking through engaging zero-proof experiences. With the launch of Bar|Non, The Wellest extends its mission into the heart of the community, inspiring healthier social interactions without sacrificing enjoyment or inclusivity. Sober Curator Fun Fact: We featured The Wellest in July 2023 when they first opened. The Wellest. Long Beach California (thesobercurator.com)
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