In the latest episode of the Sober Curator Podcast, hosted by Alysse Bryson, guests Tawny Lara and Lisa Smith dive into a groundbreaking conversation about the importance of normalizing non-alcoholic options at social events and a broader societal understanding of sobriety. Their discussion offers valuable insights for anyone navigating sobriety while aiming to live a fulfilling and creative life.
The Shift Towards Normalizing Non-Alcoholic Options
The interview starts with Alysse Bryson noting increased alcohol-free options in airlines, hotels, and restaurants. This shift signifies a growing recognition of the need to include non-drinkers in social settings. Alysse advocates for incorporating these choices at corporate events, stressing the importance of inclusivity.
Lisa Smith echoes this by highlighting the necessity of offering appealing non-alcoholic options. Her work with companies and law firms underscores this need, highlighting the societal shift towards acceptance and normalization of non-drinking. Tawny adds a nuanced view, discussing the cost perception issue of non-alcoholic spirits. She explains that the craftsmanship justifies their price, urging listeners to reconsider the value of these meticulously crafted beverages.
Understanding the Evolution of Sobriety Content
Alysse shares her interest in creating a summit for recovery content creators, emphasizing the importance of understanding the evolution of sobriety-related content. The guests reflect on earlier works in sobriety literature, often called #QUITLIT, and their significant roles as sober authors in the movement. Lisa and Tawny discuss these works’ positive impact on countless lives, serving as a beacon for those seeking support in their sobriety journey.
The Power of Creative Expression in Sobriety
One of the emotional highlights of the episode is the discussion about the therapeutic nature of creative expression. Tawny and Lisa delve into how writing and other creative activities have been instrumental in their sobriety. Tawny advises embracing imperfection in the creative process, encouraging listeners to explore and find joy in new activities. Lisa shares her writing journey without an immediate goal, eventually leading to a book deal after ten years. Their conversation underscores the importance of enjoying the creative process without solely focusing on the end goals.
Addressing Societal Stigma and Evolving Perceptions
The guests highlight how society’s perception of sobriety is changing, particularly among younger generations like Gen Z. Lisa observes a cultural shift from breaking the stigma around sobriety to normalizing not drinking. She notes that avoiding social media has contributed positively to this evolution. This key takeaway is empowering, illustrating how changing societal norms can create a more inclusive environment for those choosing sobriety.

Innovative Sobriety Resources and Their Creation
The discussion transitions to the creation of unique sobriety resources like Lisa and Tawny’s “The Sobriety Deck. “ This deck is designed as a portable tool, offering suggestions, pointers, and journal ideas across five categories: relationships, knowing oneself, finding joy, navigating the world, and experiencing joy. Their collaborative effort in developing this resource highlights the dedication and thoughtfulness put into supporting others on their sobriety journey.
Embracing Vulnerability and Imperfection
Wrapping up the discussion, Tawny and Lisa stress the importance of vulnerability and imperfection in creative pursuits. They encourage listeners to find joy in activities without undue pressure, whether they involve writing, gardening, or any other hobbies. This reflective note leaves the audience with a powerful message about the value of the journey itself rather than just the destination.
The Unique Journey and Impact of the Sober Curator
Alysse expresses her gratitude for the guests’ contributions and influence on the sober community. The conversation solidifies The Sober Curator’s role as a vital resource for those on a sobriety journey, offering diverse content that caters to different stages and preferences. Alysse’s commitment to facilitating informed choices without imposing personal opinions mirrors The Sober Curator’s inclusive ethos.

Hosted by Alysse Bryson & Tamar Routly, and produced by Podcast Impact Studio, The Sober Curator Podcast brings sober lifestyle, pop culture, & recovery to the mic. Alongside Alysse & Tamar, rotating global contributors join as co-hosts to explore zero-proof drinks, sober travel, quit lit, entertainment, & mental health. This is sober media with personality, perspective, & a glitter bomb of honesty. Sober-curious or living alcohol-free, we’ve got you! We’re not here to help you get sober. We’re here to help you live sober: and love it.
Sober is having a moment. NA beer is outselling the real thing in some markets, Dry January is an industry, and everyone is saying ”gray area drinking” like it's new slang. So we brought in two people who've been in this conversation from opposite ends: Ruby Williams spent 20 years in the wine industry. Susan Larkin spent 20 years at Yale School of Medicine. They met as This Naked Mind coaches, became meditation partners, and now host the Sober & Lit podcast, 140 episodes deep.
Same landing spot, two totally different rooms. Alysse and Tamar wanted to know what the collision looked like.
In this episode:
RAIN (recognize, allow, investigate, nurture), and why the same practice works whether you invite God or the universe
Why they renamed the show to reclaim the word ”sober”
How mommy wine culture normalized a bottle a night, from play-date teacups to swim-meet water bottles
Reverse purse wine: the NA bottles Susan brings to parties (Oddbird, Tomorrow Cellars, Jøyus, H2o), and what happened when Tamar poured hers in a tumbler
”If you go to the barber, you're gonna get a haircut,” and why NA wine works for some people and not others
Alysse's Mad Men martini dining room, Ruby's stacks of ”rosé all day” shirts, and the dad who replaced a wine club with National Geographic
The nurse at the cardiologist who said ”if I miss, I owe you a drink”
Normal drinkers don't justify: Tamar's one-line test
CHAPTERS 00:00 Cold open: sober is having a moment 01:41 How Ruby and Susan met 03:07 RAIN: recognize, allow, investigate, nurture 05:34 God or the universe, same practice 06:40 Why they renamed it ”Sober & Lit” 11:27 A word from our sponsor: Aura House 12:15 The trends that made them cringe 18:04 Mommy wine culture: play dates, teacups, swim meets 21:54 Supersize my wine: the 13-ounce pour 24:02 NA wine picks: Oddbird, Tomorrow Cellars, Jøyus, H2o 26:56 Tamar's four bottles and the placebo effect 31:44 ”Keep the ritual, ditch the alcohol” 33:00 Alysse's Mad Men martini dining room 34:39 Rosé all day: Ruby's wine-industry purge 35:39 Susan's dad, the wine club, and National Geographic 40:06 Hayden Panettiere and Brad Pitt, same week 41:14 Yale, gray area drinking, and doctors who prescribe wine 43:00 The pitcher plant: don't wait for rock bottom 44:17 ”I owe you a drink”: the cardiologist story 46:44 Normal drinkers don't justify 48:24 Would you pass around cigarettes at church? 50:55 Backstage, and why sober is the new trench coat
Nothing in this episode is medical advice. If your relationship with alcohol worries you, talk to a licensed professional. SAMHSA's National Helpline: 1-800-662-4357.
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Hosted by Alysse Bryson with co-host + producer Tamar Routly. For informational and entertainment purposes only; not a substitute for professional advice.
Music: TSC S2 theme ”Sober Shots” created by Alysse Bryson using Suno AI, under Suno's commercial license.


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