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The Sober CuratorThe Sober Curator
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Home - Sober Spotlight: Hummingbird Heart
SOBER SPOTLIGHT

Sober Spotlight: Hummingbird Heart

Teresa BergenBy Teresa BergenOctober 11, 20254 Mins Read
Hummingbird Heart Co. NA Bottle Shop Ashland OR
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Photo Credits: Teresa Bergen

Anna Blazevich relocated her nonalcoholic bottle shop from Long Beach, California, to Ashland, Oregon, last year. Now sheโ€™s running Hummingbird Heart Non-Alcoholic and Dry Elixir Bar, plus being a mom to four kids, nine dogs, two guinea pigs, a hedgehog and a bearded dragon named Master Wu.ย 

โ€œPeople always ask me how do you do all this stuff? Iโ€™m like, I got sober,โ€ she told me. โ€œYouโ€™ve got to realize, Iโ€™m a maniac.โ€ She considers properly using her energy and creative outlets part of her sobriety process. โ€œAnd I believe firmly in being of service.โ€ 

And since her grand opening last December, Annaโ€™s set out to serve her new community of Ashland. 

Visit Hummingbird Heartย 

Hummingbird Heart is part apothecary, part sustainable goods, in addition to the NA bottle shop. When people stop by, Anna lets them taste anything on tap or any bottle thatโ€™s open. Thatโ€™s eight kombuchas on tap, a couple of CBD drinks and NA beer.  

โ€œAny bottle we use to make a cocktail off the menu is always going to be open. And itโ€™s an opportunity to let people try things. Because the bottles arenโ€™t cheap. Then they donโ€™t have to hem and haw and worry what if I get it home and I donโ€™t like it.โ€ 

Anna has already gotten to know her neighbors in Ashland better than her neighbors in California. โ€œPeople here visit with you. They genuinely want to get to know you, and you want to get to know them.โ€ And she feels like Ashland aligns well with her principles. โ€œYou get this sense of people really valuing their physical and mental health. They understand and really appreciate the store.โ€ 

Two of Annaโ€™s great passions are sustainability and the health properties of plants. โ€œMy favorite category is absolutely the functional NA,โ€ she said. โ€œThatโ€™s where you have these plants in them that can do marvelous things for your body.โ€ 

She also thinks about various aspects of sustainability. โ€œNot just environmental sustainability, but social sustainability,โ€ she said. โ€œThen eventually that evolved into this idea of personal sustainability of the things Iโ€™m doing, the decisions Iโ€™m making in my own life. Is this sustainable for my mental health?โ€ 

Annaโ€™s customers open up to her about their own struggles with addiction and other mental health issues. โ€œThatโ€˜s part of the process of not feeling like there was just something wrong with me,โ€ she said. โ€œJust alcohol is not meant for my system. Itโ€™s really not meant for anybodyโ€™s system. But definitely not for mine.โ€ 

Photo Credits: Teresa Bergen

Eventsย 

Hummingbird Heart participates in Ashlandโ€™s monthly First Friday event, staying open later than usual and sometimes hosting musicians. The shop has also hosted guided meditations, a happy hour for contributors to a local magazine, and a NA wine and chocolate pairing. It has brought a mobile bar to an animal farm and had a blast at Fermentopia, an annual marketplace for fermented goods in nearby Phoenix, Oregon. A book club met regularly at the shop. Anna enjoys partnering with local groups and businesses.ย 

All ages are welcome at Hummingbird Heart. Anna keeps a shelf of instruments, gemstones and other treasures for kids to play with. 

Photo Credits: Teresa Bergen

Taking the Focus Off Drinkingย 

When Anna brought her family up to Ashland last year to check it out, she was hoping they would fall in love with the small town. They did. A month later, they moved to Oregon. 

One of her favorite things about southern Oregon is there are so many things to do that donโ€™t revolve around alcohol, whether thatโ€™s hiking, visiting farms or local parks.  

โ€œLong Beach, I felt, is very alcohol-focused. You went to the beach, and you always had to be like all right, letโ€™s move the kids down the beach a little bit. Youโ€™ve got people obviously imbibing from their cooler and acting too loud.โ€ 

Anna is thrilled to raise her family in such a wholesome way. โ€œTo have four kids and to be normalizing this idea that all these wonderful things can happen in your life and you donโ€™t need alcohol is a really wonderful experience.โ€ย 

Meet the bearded dragon named Master Wu, Photo Credit: Teresa Bergen

Hummingbird Heart Commercial

Hummingbird Heart Co. Commercial

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SOBER EVENTS at The Sober Curator keeps you in the loop on alcohol-free gatherings happening nationwide. From sober comedy shows and non-alcoholic tastings to festivals, retreats, and sporting events, we highlight vibrant, community-driven experiences from coast to coast. Our goal? To keep you entertained, inspired, and connectedโ€”no matter where you live. Need more sober time than one event? Weโ€™ve got your back with our Sober Retreat Calendar.


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Teresa Bergen
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Teresa Bergen is a Portland, Oregon-based writer who specializes in the outdoors, eco, vegan and sober travel. Sheโ€™s written for many publications ranging from famous to obscure, and her previous books include Easy Portland Outdoors, Transcribing Oral History, and Historic Cemeteries of Portland, Oregon.

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