I’m completely obsessed with the new documentary on YouTube by Loic Prigent, “Her Dior.” If you haven’t watched it yet, drop everything and do it now—seriously, it’s that good. It takes you inside Maria Grazia Chiuri’s game-changing impact at Dior, and let me tell you, it’s pure magic. But pro tip: turn on the captions because it’s mostly in Italian (which only makes it even hotter).
Let’s talk about Maria Grazia Chiuri. The first woman to head Dior in its entire history—because, of course, it took until 2016 for a woman to run one of the most famous luxury fashion houses built on the female form. And the moment she got there? The men of fashion clutched their pearls.
Chiuri didn’t just play by the old couture rules—she burned the damn rulebook. She put feminism front and center, literally sending models down the runway in T-shirts that screamed We Should All Be Feminists while the fashion elite muttered about whether politics belonged in couture. Spoiler: It does. It always has. And Chiuri didn’t just say it—she stitched it into every collection. And, of course, she got pushback. Because if a woman dares to be strong and have a message, she’s “too much,” right? If she puts her beliefs into her art, she’s making people “uncomfortable.” Good.
I felt that pushback personally. I’ve always been career-driven, always valued my brains over beauty, and yet—God forbid—I love fashion, too. And let me tell you, the world loves to tell women they can’t be both. If you care about style, you must not be serious. If you wear something bold, you’re “trying too hard.” Or, if you speak up, you’re too much.
Which brings me to that one night in Portland. Fresh off a fashion event, I stood in a hotel room, wearing my We Should All Be Feminists T-shirt, snapping an Instagram photo, and thinking about all the women before me who had to fight just for me to be in that moment. My mother and grandmother were in the trenches of the feminist movement in the ‘60s and ‘70s, pushing for rights we now take for granted. And yet, here I was, in 2024, still feeling like I had to defend the idea that I could be smart and love fashion. That I could be powerful and soft. That I could take up space without apologizing for it.
That’s what Chiuri’s work means to me. It’s not just about clothes—it’s about changing the conversation. “HER DIOR,” the documentary by Loïc Prigent, dives into her collaborations with female artists and how she’s rewriting the narrative at Dior. And, of course, it features her book, “Her Dior: Maria Grazia Chiuri’s New Voice,” where she spotlights 33 women photographers who’ve worked with her—because when she gets power, she doesn’t hoard it, she shares it.
Chiuri’s career is legendary. Before Dior, she helped design the Fendi Baguette (aka, the purse that launched a thousand “Sex and the City” scenes). She co-led Valentino. And then she walked into Dior—a house built by men—and made it hers. And ours. And mine.
She reminds me, and every woman who’s ever been told to tone it down, that we don’t have to. That fashion can be a statement. That strength isn’t something we have to shrink. That taking up space is our birthright.
So yeah, I love fashion. And I won’t be diminished for it. And if that makes me “too much”? Good. Go find less.
Grace & Glam,
Kate
“HER DIOR,” Maria Grazia Chiuri’s Collaborations With Women Artists – Trailer
“HER DIOR”: A Documentary on Maria Grazia Chiuri’s Collaborations with Women Artists
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