Sobriety in the City Events
GET MASHED NOT SMASHED AT THE UK’S FIRST SOBER OKTOBERFEST
October 16 @ 9:00 am - 2:00 pm PDT
GET MASHED NOT SMASHED AT THE UK’S FIRST SOBER OKTOBERFEST
Mash Gang is to host Swaptober Fest, the UK’s first ever completely sober Oktoberfest celebration, to guarantee a night you won’t forget!
To celebrate Sober October, award winning alcohol-free beer brand Mash Gang, is turning tradition on its head by hosting the UK’s first ever Swaptober Fest – a booze free twist on the infamous Oktoberfest.
With steins of Mash Gang’s signature Chug, live German oompah music and authentic bratwurst, Swaptober Fest will be one of the biggest and best Bavarian parties, celebrating true Oktoberfest style, without the hangovers.
The event will take place on Thursday 16 October, between 5-10pm at one of the nation’s ancestral homes of brewing, The Tetley in Leeds. In the spirit of the event, guests are encouraged to swap an alcoholic drink on the door to gain entry to Swaptober Fest.
Featuring a series of Bavarian-themed games and challenges, Swaptober Fest will also give revellers a chance to win a year’s supply of Mash Gang. Try your hand, and test your arms, with ‘MASHkrugstemmen’, a spin on the traditional Oktoberfest stein-holding competitions.
About Mash Gang
Mash Gang began as a homebrewing experiment during the pandemic and has grown into one of the most respected non-alcoholic breweries in the world. With a focus on bold flavors, premium ingredients, and a supportive community, Mash Gang has redefined the craft beer experience. Backed by DioniLife, Mash Gang is a key player in revolutionising the adult beverage industry.
Mash Gang recently launched in the U.S., starting in Colorado and quickly securing placement in leading outlets. In less than three months, Mash Gang has become the #1 selling beer in leading Denver stores —not just within the non-alcoholic category, but across the entire beer category. Mash Gang’s flagship SKU, Chug, is outperforming industry heavyweights like Athletic Brewing, Budweiser, and Guinness. Stores stocking it have seen the whole category grow.