Skip to content
Close Menu
The Sober CuratorThe Sober Curator
    Facebook X (Twitter) Instagram Pinterest YouTube LinkedIn TikTok
    The Sober CuratorThe Sober Curator
    • HOME
    • ABOUT
      • DEAR READERS
      • MEET THE SOBER CURATOR
      • CONTRIBUTOR DIRECTORY
      • BUSINESS DIRECTORY
      • CONTACT
      • CONTENT PILLARS
      • PRESS
      • SOBEES
      • START A PODCAST
      • WRITE A BOOK
    • BACKSTAGE
    • NA DRINKS
      • NA BEERS & CIDERS
      • NA SPIRITS
      • NA WINES
      • READY TO DRINK
      • NA EVENTS
    • HEALTH & WELLNESS
      • CODEPENDENCY
      • MENTAL HEALTH
      • OPINION
      • SPIRITUAL SUBSTANCE
      • WELLNESS
      • YOGA & PILATES
    • LIFESTYLE
      • #ADDTOCART
      • CONTENT CREATION
      • CURATED CRAFTS
      • FASHION
      • POETRY
      • SOBER SPOTLIGHT
      • UNBUZZED FEED
    • ENTERTAINMENT
      • #QUITLIT
      • EVENTS
      • GAME ROOM
      • MOVIES
      • MUSIC
      • PODCASTS
      • POP CULTURE
      • SOBER CURATOR PODCAST
      • SPORTS
      • TV SHOWS
    • TRAVEL
      • EVENTS
      • RETREATS
      • CRUISING GUIDE
      • WHAT A TRIP
      • SOBRIETY IN THE CITY
        • MINNEAPOLIS
        • NYC
        • SEATTLE
    • SPIRITUALITY
      • THE CARD DIVO
      • SPIRITUAL SUBSTANCE
      • STOICISM
      • THIRSTY FOR WONDER
      • YOGA + PILATES
    • RESOURCES
      • FAMILY RESOURCES
      • GLOSSARY
      • LGBTQ RESOURCES
      • NONPROFIT GUIDE
      • WE DO RECOVER
    The Sober CuratorThe Sober Curator
    Home - Becoming Firty – A Look Behind The Brand of Fashion Influencer Jenn Ancelin
    WALK YOUR TALK

    Becoming Firty – A Look Behind The Brand of Fashion Influencer Jenn Ancelin

    Contributor to The Sober CuratorBy Contributor to The Sober CuratorJanuary 24, 20226 Mins Read
    Firty 1
    Firty 1
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Wait, what’s your name?  I said while I was scrambling to open my computer.  “It’s Jenn, but fashionistas call me Firty. It stands for fifty is the new thirty!” F*ck, yes, I thought. I cannot wait to learn more about this woman. And being the die-hard fashionista that I am, I will refer to her as Firty.

    Meet sober model, entrepreneur, and fashion influencer Jenn Ancelin.  She is the creative fixture behind the brand and logo Firty @firtyfashion. With over a hundred thousand followers on Instagram, she has made a big splash on the fashion forefront. The Firty trademark combines the numbers fifty and thirty in a catchy logo. And it definitely caught my attention.

    “The concept of being Firty is a vibrant reflection about what a woman wears when she gives zero fucks what anyone says. I am fifty-five. I can wear a bikini too. I am sorry twenty-somethings if you think that is weird…too bad.  Without prompting, Firty passionately explained, “I don’t like it when I hear people imply that the phrase fifty is the new thirty is trying to fight aging. I don’t see it that way. I see it as a woman embracing who they are.”  

    Blazing a trail

    Firty seems to take ownership and initiative without hesitation “there wasn’t anything for my demographic in fashion, she said, so I created it. That is the kind of person she is. When she sees a need, she dives right in.  “I work with women in recovery styling their image for returning to the workforce. I round up nice clothes to give to shelters and halfway houses.”

    She described another endeavor she is passionate about finding a way to get the recovery message to people with Down Syndrome or other learning disabilities. “I have worked the steps with people drawing it or acting it out when they struggle to do so with written language. My youngest has Down Syndrome, she said. I witnessed firsthand how the traditional education system failed him.

    Firty went back to school and got her master’s degree in special education to advocate for her son. “I worked as an education consultant and helped change some laws in the state of Florida.”  She told me, “That was my way of saying fuck you all. I’m going to do it myself.” It sounds like this sober mama bear got downright Firty and blazed her own trail.

    Sobriety & Fashion

    I was smiling on the other end of the phone as Firty talked. I am a little feisty and Firty too, I thought. Maybe all sober women are, regardless of age. Nonetheless, I was careful to check in with Firty about her anonymity in recovery before publishing this piece. It can be very tricky to recover out loud without misrepresenting the reverence we hold for the process.

    Firty nailed it when she said, “The main point is not to showcase my recovery to get more attention. My platform is not about sober living; it’s about a sober fashionista. I don’t talk about fashion in AA meetings, she laughed, but I am ready for it. I am willing to stay open, listen and keep moving forward as my higher power drops things into my lap.”

    Her higher power led her to collaborate with fashion designer Alexandra Nyman @iamladycat, who happens to be the editor in chief for Soberocity @soberocity.  “Meeting Nyman was a universal gift,” she said. Firty will be walking in the Break Free showcase that Nyman is spearheading in NYFW in February. Break Free is a fashion show which will partner with 10,000 beds, a non-profit established to aid people with substance use issues get access to rehab centers. And Firty will be right there to bring Nyman’s designs to life.

    Wear what makes you happy

    Firty holds fashion designers in very high regard. “They are such brilliant creatives,” she gushed. Designers are amazing. I pay attention to the design process, the construction, and the inspiration behind the garments she conveyed; I study it because I love it.  I can go down a fashion hole for hours. When the design work is complete, then the fashion itself becomes the star of the show.” Firty related, “I feel like it’s my job as a model to represent it.”

    “I create compositions when I have a particular edit in mind. If a trend inspires me, I style an outfit to emulate that feel.  The concept of “Making it Firty” demonstrates how she interprets the look of a woman her age. “Was this trend intended only for young people? Too bad.”

    She is adamant about the Firty slogan “Wear What Makes You Happy.” It seems that this mantra has been beneficial in her recovery. “My mirror was cracked and broken, but I found myself again.” Firty said, “So I leaned into the voice inside that was urging me to get up and get dressed. It was my connection to the universe.”

    Let’s Break Free

    For so many people in recovery, fashion has been a way to re-introduce themselves to the world after getting sober. Whether in everyday life or on the runway, fashion is becoming a social commentary for our inner dialogue. And the recovery community will be showing up at Break Free NYFW to speak out about their stories. This event will be instrumental in tearing down stigma and barriers regarding sobriety and mental health.   

    Like-minded spirits such as Firty and I will be gathering to support the cause. And the mocktails will be flowing as we dress to impress.  The hope is to evoke conversations that will help us move forward…maybe even get a little fierce and Firty. The countdown to the February showcase begins now. Let’s Break Free.

    Grace & Glam,

    Kate


    WALK YOUR TALK: The Merging of Mental Health & Fashion, An Intimate Conversation With Alexandra Nyman of Soberocity, The Beauty & Brains Behind Break Free NYFW Fashion Show

    WALK YOUR TALK: Getting ready for life can be just as fun if not more fun, now that we’re sober. Follow along with Sober Fashion Editor Kate Vitela as she walks her talk and shows the role fashion plays in recovery.

    God, grant us the serenity to #ADDTOCART! Sober retail therapy is our favorite kind of workout—mindful, fun, and community-focused. In this section, you’ll discover unique sobriety gifts, premium recovery swag, and must-have merch we can’t stop raving about. We love featuring small businesses founded by people in recovery, sober creators, and brands that champion mental health and the sober lifestyle. From #QUITLIT reads to stylish glassware and meaningful recovery keepsakes, our curated picks make every purchase a celebration of sober living.

    Shop our classic Sober Curator merch on SHOPTHESOBERCURATOR.COM for and explore our TSC Amazon Storefront featuring curated lists packed with gifts, books, and sober essentials.

    🛍️ Submit a Product for Review NA beverages, sober-friendly tools, alcohol-free brands, and products built for the way our audience actually lives. Submit your product →

    Resources Are Available

    If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

    Resources are available

    Resources Are Available

    If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

    Love what you read? #sharesobriety

    • Share on Facebook (Opens in new window) Facebook
    • Share on LinkedIn (Opens in new window) LinkedIn
    • Share on Pinterest (Opens in new window) Pinterest
    • Share on X (Opens in new window) X
    • Share on Tumblr (Opens in new window) Tumblr
    • Share on Reddit (Opens in new window) Reddit

    Related

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    Contributor to The Sober Curator

    Related Posts

    SoberMinds Apparel

    Soberminds Brings Streetwear Energy to Sober Apparel

    July 10, 2026
    Best Outdoor Hat Brands for Sun Protection, Sober Travel, and Long Walks

    Check Out the Best Outdoor Hat Brands for Sun Protection, Sober Travel, and Long Walks

    May 15, 2026
    Six Pairs of Jelly Sandals and One Capri - long term sobriety and shopping addictions

    Six Pairs of Jelly Sandals and One Capri

    April 26, 2026

    Comments are closed.

    Jones for Quitters
    SOBERSCRIBE AND GET ON THE LIST!
    7 events found.
    • Week of July 27
    • Previous week
    • Next week
    Notice
    No events scheduled for July 27, 2026.
    Notice
    No events scheduled for July 28, 2026.
    Notice
    No events scheduled for July 29, 2026.
    Notice
    No events scheduled for July 30, 2026.
    Notice
    No events scheduled for July 31, 2026.
    All Day
    Free Spirited Festival 2026
    August 1

    Free Spirited Festival 2026

    See website
    National Overdose Awareness Month
    August 1 - August 31

    National Overdose Awareness Month

    10:00 am
    Daybreaker – Let’s Be Friends Tour | London
    August 1 @ 10:00 am - 1:00 pm BST

    Daybreaker – Let’s Be Friends Tour | London

    6:00 pm
    Sober AF Entertainment: Colorado Rockies VS Kansas City Royals @ Coors Field (Denver – CO)
    August 1 @ 6:00 pm - 9:00 pm MDT

    Sober AF Entertainment: Colorado Rockies VS Kansas City Royals @ Coors Field (Denver – CO)

    Coors Field 2001 Blake St, Denver
    + 2 More
    All Day
    National Overdose Awareness Month
    August 1 - August 31

    National Overdose Awareness Month

    Sober Cruising – Sail from Barcelona
    August 2 - August 10

    Sober Cruising – Sail from Barcelona

    See website
    National Friendship Day
    August 2

    National Friendship Day

    4:00 pm
    Launching HER with Brooke Redelle Robichaud
    August 2 @ 4:00 pm - 6:00 pm PDT

    Launching HER with Brooke Redelle Robichaud

    Inlet Theatre, Newport Drive, Port Moody, BC, Canada Port Moody
    + 1 More
    August 1

    Free Spirited Festival 2026

    Free Spirited Festival 2026

    August 1

    Free Spirited Festival 2026

    Free Spirited Festival 2026 A Celebration of Non-Alcoholic & Functional Drinks We’re back! Join us for the second annual Free Spirited Festival, the Midwest’s premiere non-alcoholic and functional beverage experience,

    See website
    August 1 - August 31

    National Overdose Awareness Month

    National Overdose Awareness Month

    August 1 - August 31

    National Overdose Awareness Month

    National Overdose Awareness Month August is recognized as National Overdose Awareness Month, culminating in International Overdose Awareness Day on August 31st. As the world's largest annual campaign, it aims to

    August 2 - August 10

    Sober Cruising – Sail from Barcelona

    Sober Cruising – Sail from Barcelona

    August 2 - August 10

    Sober Cruising – Sail from Barcelona

    Sober Cruising: Sail from Barcelona on August 2, 2026, for eight nights with a small sober group (max 25) on Virgin Voyages — a journey of connection, clarity, and shared

    See website
    August 1 - August 31

    National Overdose Awareness Month

    August 2

    National Friendship Day

    National Friendship Day

    August 2

    National Friendship Day

    National Friendship Day On the first Sunday in August, we celebrate National Friendship Day to encourages people across the world to connect with friends. Expand your view of the world by

    Monday, July 27, 2026

    No events on this day.

    Tuesday, July 28, 2026

    No events on this day.

    Wednesday, July 29, 2026

    No events on this day.

    Thursday, July 30, 2026

    No events on this day.

    Friday, July 31, 2026

    No events on this day.

    Saturday, August 1, 2026

    • August 1, 2026 10:00 am - 1:00 pm
      Daybreaker – Let’s Be Friends Tour | London
    • August 1 @ 10:00 am - 1:00 pm BST

      Daybreaker – Let’s Be Friends Tour | London

      Daybreaker - Let's Be Friends Tour | London Culture is built human to human — in rooms like this — diverse, all ages, all creeds, connecting in movement. Welcome to

    • August 1, 2026 6:00 pm - 9:00 pm
      Sober AF Entertainment: Colorado Rockies VS Kansas City Royals @ Coors Field (Denver – CO)
    • August 1 @ 6:00 pm - 9:00 pm MDT

      Sober AF Entertainment: Colorado Rockies VS Kansas City Royals @ Coors Field (Denver – CO)

      Sober AF Entertainment: Colorado Rockies VS Kansas City Royals @ Coors Field (Denver - CO) Join S.AF.E at Coors Field from 6–9 PM for a night of baseball, community, and

    • August 1, 2026 7:00 pm - 10:00 pm
      Summer sober event
    • August 1 @ 7:00 pm - 10:00 pm PDT

      Summer sober event

      Summer sober event Overview Join us for a fun Summer sober event—good vibes, great people, and zero alcohol! Summer Sober Event Hey there! Ready to soak up the sun without

    + 2 More

    Sunday, August 2, 2026

    • August 2, 2026 4:00 pm - 6:00 pm
      Launching HER with Brooke Redelle Robichaud
    • August 2 @ 4:00 pm - 6:00 pm PDT

      Launching HER with Brooke Redelle Robichaud

      Launching HER with Brooke Redelle Robichaud What happens when women stop shrinking? This. Launching of HER | Heal, Empower, Recover.   Supporting She Recovers Foundation. $10 of every ticket sold is

    + 1 More
    View Calendar
    #ADDTOCART and Save 10% by using code: SOBERCURATOR10
    Aura House Diffuser
    Hope Junkies
    Clean AF Apparel
    The Sober Curator
    Facebook Instagram X (Twitter) TikTok YouTube Pinterest
    • PRIVACY POLICY
    • LINKS DISCLAIMER
    • EDITORIAL GUIDELINES
    • TERMS OF SERVICE
    • REFUND POLICY
    • DON’T SELL MY INFO
    • DATA SUBJECT REQUEST FORM
    • CONTACT US
    © 2026 The Sober Curator - Benefits of a Alcohol Free Lifestyle

    Type above and press Enter to search. Press Esc to cancel.