The Sober Curator

Venice’s Popular ALCOHOL-FREE Bottle Shop, THE NEW BAR, Turns One & Hosts a Pickleball Tournament

Alysse Bryson

The New Bar, the LA-based and Latina-owned alcohol-free drinks destination has teamed up with some of its pals, including pickleball pro & coach Matt Manasse, to throw one heck of a pickleball tournament.

The New Bar, which opened its retail shop and online marketplace in July 2022, will host a full day, ticketed event at Santa Monica Pickleball Center on July 29th to celebrate its first birthday. 

Players are invited to join the pickleball tournament, casual free-play, or simply sip and cheer. Guests can expect sport, music, bites, prizes, and an open bar – plus the opportunity to get some tips from professional pickleball player, commentator, and coach to the stars, Matt Manasse. 

Athleticism is not required; best party attitude is a must. This event is open to the public. Tournament and GA/open play tickets available here. 

Brands joining the festivities with complimentary drinks and fun giveaways include HOP WTR, Best Day Brewing, Proxies and Vacation Inc.

WHEN:

Saturday, July 29, 2023

Tournament kicks off: 12pm

Open play: 1 – 4pm.

WHERE:

Santa Monica Pickleball Center

2501 Wilshire Blvd, Santa Monica, CA 90403

ABOUT THE NEW BAR:

The New Bar is a Latina-owned non-alcoholic bottle shop located in Venice Beach that aims to make mindful drinking more accessible. The New Bar offers a carefully curated selection of alcohol-free beverages for those interested in the benefits of nonalcoholic alternatives. Navigating the alcohol-free space is new for many, and at times confusing. The New Bar simplifies the search with its in-person and online marketplace, which provides products, tools, and information to help people find what works for their lifestyle. Stop by the store for the daily NA tastings at 1821 S Lincoln Blvd, Venice, CA 90291 or visit the online shop at https://thenewbar.com/

Welcome to the alcohol-free discovery platform.

Let’s get you a drink.

The New Bar provides a selection of non-alcoholic options and aims to make mindful consumption more accessible. If you’re ordering online, they serve up alcohol-free options in the following categories: Wine, Beer, Spirits, Aperitifs, and Ready-made mocktails. Here’s what they have to say about themselves:

We spent years drinking. Sometimes, more than we should.
One day, we started asking questions. 

Why? Why do we drink so much and why is alcohol so intrinsically tied to how we have fun, connect, and relax?

Do we need alcohol to do all this stuff? What if we didn’t?

We didn’t stop drinking all at once. But we did look for ways to be more mindful about our drinking. One thing we weren’t going to do was stop having fun. And we found that non-alcoholic drinks really helped in that department.

We found that when we focused on having a good time, it was easier to let alcohol go. And we found ourselves wanting to bring that energy to others.

So, we created The New Bar – a place for anyone and everyone who wants to drink less.

We’re not here to judge you. We’re here to give you products, tools, and information to be more mindful, intentional, and healthy about the way you drink – whatever that means to you. 

We hope that you find this place useful, and that you have a good time using it. And we hope that you discover what we know to be true – that it’s fun to be good to yourself.

Did someone say VENICE BEACH?

SOBRIETY IN THE CITY: It’s always a perfect day for the perfect sober day! This is your guide to substance-free adventures and events in cities across the United States.  We’re bringing you hidden gems, local hangouts, art exhibits, unique attractions and pop-up events, limited shows, and tours. Being fully present allows us to enjoy life to the fullest. But we’re still taking it in all just one day at a time.

You can depend on SOBRIETY IN THE CITY for clean, creative alternatives to make the most of your time in these amazing cities.

We’re curating lots of ideas and content on how to live your best sober lifestyle in cities across the USA. Make sure to check out these cities where we have Sober Curators actively keeping us up to date with the latest events and hot spots to check out.

DALLAS – MINNEAPOLIS/ST PAUL – SEATTLE – SAN FRANCISCO

COMING SOON CHICAGO & NEW YORK CITY & LOS ANGELES

If you have the perfect sober city movement agenda, reach out to us! We would love to share your ideas with our community. DM us on social media or email us directly at thesobercurator@gmail.com.

Thinking about travel plans that are bigger than just a day or two in a city? WHAT A TRIP brings you sober travel tips and agendas galore.

HAPPY EVERY HOUR: We know we mix a mean mocktail. HAPPY EVERY HOUR will keep you updated on the latest and most significant trends in NA craft beers, mocktails and zero-proof beverages.

TRIGGER WARNING: People in early sobriety may want to proceed with caution. Always read labels. Please hydrate responsibly … because drunk never looks good.

THE BEVERAGE CATEGORIES:

Do you love Non-Alcoholic Craft Beers and the 90s? Then you’re in for a treat! Sober Curator Justin Lamb is dedicated to tasting great (sometimes not so great) NA beers and showcasing his fantastic collection of memorabilia from the ’90s.

NA Bevies & Mocks brings you mocktail recipes, NA beverage reviews, along with NA wine & spirit alternatives

Manic Monday got you in a panic? Fear not! Tonix Mocktail’s brings you Just a Merry Monday MOCKTAIL recipe, review, and how-to section bring fun and clever mocktail treats and tips to customize your at-home zero-proof bar. 

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Resources Are Available

If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

Resources Are Available

If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

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