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The Sober CuratorThe Sober Curator
Home»LIFESTYLE»#ADDTOCART»Rehab New York Launches New Store Featuring Ready-to-Wear Mens & Womenswear
#ADDTOCART

Rehab New York Launches New Store Featuring Ready-to-Wear Mens & Womenswear

Alysse BrysonBy Alysse BrysonDecember 20, 20244 Mins Read
Rehab New York featued in The Sober Curator WALK YOUR TALK Fashion Column
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Attention fashion enthusiasts and trendsetters! Rehab New York, formerly known as Rehab Studios, has officially unveiled its new store featuring an exquisite ready-to-wear collection for men and women. Whether you’re a bold New Yorker, a sober curator, or someone who simply “walks their talk,” this collection promises to elevate your wardrobe with luxury, sophistication, and a touch of that iconic edgy sober flair.

Meticulously Crafted for Timeless Elegance

The Rehab New York ready-to-wear collection sets itself apart from the fleeting fast fashion trends. Each garment is purposefully designed and expertly crafted to reflect the highest standards of artistry. Expect unparalleled attention to detail, premium materials, and silhouettes that are made to stand the test of time.

Rehab New York prides itself on creating pieces that are more than just clothing—they’re lasting investments. Think statement bomber jackets for layering, luxurious silk dresses perfect for any occasion, alcohol-free cocktail party pants designed to command attention, and perfectly tailored collared shirts for men. Of course, the collection is complemented with accessories that put the finishing touch on every outfit. If anyone reading this is in my inner circle, I would like the Pop Art Purse | Rehab New York x Soberoso for Christmas. Please and thank you. #soberobessed

Pictured: Pop Art Purse | Rehab New York x Soberoso | Photo Credit: Rehab New York Website

Ethically Minded Fashion

Rehab New York’s commitment to quality stems from a deeper ethos. Unlike the world of fast, low-cost mass production that often sacrifices quality for profit, Rehab New York’s pieces are crafted with sustainability and conscientious consumption at their core. Every purchase supports a shift towards slow fashion—fewer, better, and longer-lasting clothes.

But what truly sets this brand apart is the inspiring story behind it. Rehab New York is owned and managed by a sober woman and personal friend of mine, Claire Comai, bringing even more purpose and influence to the company’s mission. Each piece is not just a product of artistry—it’s a testament to resilience, empowerment, and authenticity. By choosing Rehab New York, you’re not just elevating your wardrobe; you’re supporting a brand that values and prioritizes integrity and individuality.

Shop the Collection

Now available online, the Rehab New York ready-to-wear collection is just a click away. What are you waiting for? #ADDTOCART Explore the thoughtfully curated lineup that blends luxury, boldness, and timeless style for both men and women. From iconic staples to standout pieces, the collection speaks to those with an eye for detail and a passion for high-quality design.

Rehab New York isn’t just a brand; it’s a lifestyle. With its roots in sobriety, creativity, and an effortless mix of elegance and edge, it’s no surprise that it resonates so strongly with a community of fashion-forward individuals who walk their talk.

Don’t just wear clothes—wear pieces with a story. Explore the collection today and discover the beauty of rehabbed fashion.

Sober Curator Fun Fact: Rumor has it Claire Comai will be the emcee at the upcoming Break Free NYFW show in February 2025, benefitting the Break Free Foundation. The Sober Curator is a proud media partner of this event. We hope to see you there!


SOBER EVENTS NYC: New York Fashion Week Powered by Break Free, Saturday, February 8th, 2025. Virtual and in-person tickets are on sale now!


WALK YOUR TALK – FASHION WITH A SOBER TWIST: This is the ultimate destination for fashion-forward sober living, led by the stylish trio Kate Vitela, Alexandra Nyman, and Alysse Bryson. This unique space is a must-read for sober fashionistas redefining what it means to live vibrantly alcohol-free. Featuring fresh takes on fashion, this section of TSC celebrates the thrill of getting dressed and styled without the influence of pre-funk or party drinks. It’s all about embracing sobriety with confidence, dismantling stereotypes, and affirming that a sober lifestyle can be as bold, fun, and fabulous as any other.

At Walk Your Talk, we spotlight the joy of dressing up, not just for the night but for life. The lifestyle section goes beyond fashion by diving into curated picks in the #ADDTOCART section, where readers can find unique sobriety gifts, chic merchandise, and swag that fits any stylish sober journey. Highlighting small businesses founded by individuals in recovery, the segment emphasizes community support, bringing awareness to brands and creators who share the mission of living fully and authentically.

As champions of the sober fashion movement, Walk Your Talk also partners with the Break Free Foundation, supporting its impactful New York Fashion Week runway shows and annual gala. This collaboration brings sobriety and style to the spotlight, showing that the sober community can rock the runway and make a difference.


Resources Are Available

If you or someone you know is experiencing difficulties surrounding alcoholism, addiction, or mental illness, please reach out and ask for help. People everywhere can and want to help; you just have to know where to look. And continue to look until you find what works for you. Click here for a list of regional and national resources.

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Alysse Bryson
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Alysse Bryson is a strong woman in recovery, an innovative media maven, marketing guru, and gal about town. "I'm just a laid-back old school Seattlite...with sober superpowers. You can take the girl out of the party, but you can't take the party out of the girl."

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