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DTSTART;TZID=America/Los_Angeles:20261020T110000
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DTSTAMP:20261009T021238Z
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LAST-MODIFIED:20261009T021238Z
UID:10004990-1792494000-1792497600@thesobercurator.com
SUMMARY:TASTE LAB at Sans Bar Institute
DESCRIPTION:TASTE LAB at Sans Bar Institute\nTASTE LAB at SBI is a 4-week series of four hour-long virtual sessions designed for hospitality professionals\, bottle shop owners\, and non-alcoholic beverage enthusiasts to connect directly with innovative non-alcoholic brand founders. Each session features a different non-alcoholic brand with a unique NA beverage. \nThis is an actual tasting event\nAttendees will receive promo codes for beverage products (included with pass) to order ahead of time\, so that they can sample during the sessions. \n4 sessions on Tuesdays\nOct 20 – Nov 10\nTuesdays\, 11AM Pacific / 1PM Central / 2PM Eastern\nDeadline for enrollment (to allow time for beverage shipping): October 10\, 2026 \nFEATURES \n\nFounder-Led Sessions: Hear the history\, science\, and intention directly from the creators building non-alcoholic brands rather than sales teams.\nGuided Tastings: Explore flavor profiles and sensory recognition\, with live tasting kits shipped to participants (U.S. residents only).\nAlchemy & Formulation: Learn how ingredients and techniques create balance\, complexity\, and structure in alcohol-free drinks.\nPractical Application: Gain simple recipes\, service methods\, and storytelling tools to improve customer interactions in retail and bar environments.\n\nBRANDS | MAKERS\nGo deep with four distinct categories and brands… \n\nOct 20th: Ian Blessing (Founder) All The Bitter (non-alcoholic bitters\, with 0.0% ABV)\nOct 27th: Amanda Chen (Founder) Tomonotomo (non-alcoholic distilled agave spirit crafted in Oaxaca\, Mexico)\nNov 3rd: Matt Steinke (Head of Sales) Go Brewing (#1 fastest-growing craft brewery in the U.S. / non-alcoholic beer)\nNov 10th: Erik Van Walden (Founder) Kava Coco (functional drink with cold‑pressed kava root juice)\n\nPRICING \n4-session series: $165  \nThis fee includes the following beverage samples: \nAll The Bitter\nSix 5-oz bottles\, including: \n\nOld Fashioned Aromatic\nOrange Cardamom\nNew Orleans Spiced Cherry\nLavender Chamomile\nHerb Garden\nCoffee & Cherry\n\nTomonotomo\nOne 750mL bottle of Tomonotomo Tobala Non-alcoholic Distilled Agave Spirit \nGo Brewing\nA custom sample 6-pack (of 12-ounce cans)\, including \n\nDisarm Hazy IPA\nNew School – Berry Sour\nSalty AF – Chelada with Sea Salt and Lime\nChesters – Coffee Stout\nFreedom Hazy – Gluten Free\nCold Standard – Lite Brew (NEW!!)\n\nKava Coco\nOne 12-ounce can of Kava Coco \nDeadline for enrollment (to allow time for beverage shipping): October 10\, 2026 \nLove what you read? #sharesobriety\n				Share on Facebook (Opens in new window)\n				Facebook\n			\n				Share on LinkedIn (Opens in new window)\n				LinkedIn\n			\n				Share on Pinterest (Opens in new window)\n				Pinterest\n			\n				Share on X (Opens in new window)\n				X\n			\n				Share on Tumblr (Opens in new window)\n				Tumblr\n			\n				Share on Reddit (Opens in new window)\n				Reddit
URL:https://thesobercurator.com/event/taste-lab-at-sans-bar-institute/2026-10-20/
LOCATION:Virtual
CATEGORIES:Virtual Events
ATTACH;FMTTYPE=image/jpeg:https://thesobercurator.com/wp-content/uploads/2026/10/Sans-Bar-Taste-Lab.avif
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